THE GENERALS

Lt. Col William Gus Pagonis and Brigadier General Nick Halley

Present

“General Knowledge”

 

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Bruckner Chase

On August 24, 2010, at 4:00 AM, surrounded by a community of supporters, Bruckner Chase embarked on a 25-mile marathon swim to connect Santa Cruz to Monterey while also binding those on land with the Monterrey Bay National Marine Sanctuary.

Those twenty-five miles developed into an epic fourteen-hour journey in which he encountered everything from massive jellyfish to blue whales, fog to white-capped swells. Read more

William Close

A performer for 20 years, William Close is a musician, lecturer and inventor who has created over 50 musical instruments, including the Earth Harp. William first set up the Earth Harp, the world’s largest harp, across a valley that extended 1,000 feet. He has developed many musical instruments, experiences and designs that are completely new to the world. His vision and ideas have been presented and celebrated all around the planet. William offers a truly unique and creative speaking experience!

William magnificent presentations on stage often include one or more of his incredible instruments such as the Earth Harp, Aqua Tar, Drum Jacket along with others. He transports the audience through his unique and inventive world with words along with his musical performance. William’s lectures are very interactive as he gets the audience involved in the music, and the creation of their own design!

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PROGRAM DESCRIPTIONS

Musical Performance and Lecture
William has an immense collection of unique musical presentations, each one sculpted to that particular venue and audience. He has created a 90-minute show that fuses all of his instruments into a musical experience that is based in Rock, Classical and world music.
Familiar pieces such as Kashmir by Led Zeppelin, Moonlight Sonata by Beethoven or Wish You Were Here by Pink Floyd along with original music created for the instruments. Each musical masterpiece introduces a new instrument such as the most famous Earth Harp, the Aquatar, Drum Cloud, Chime Sword, Drum Jacket, Violin Jacket, Long Bow Harp, Drumbrella, Wing Harp, Drum Orb and even Aerial Instruments!

William has done extensive educating, lecturing, and workshops through the years. His lectures incorporate his musical inventions along with other powerful themes that relate to his experience, such as design, architecture, science, travel, sculpture, sound, invention, acoustics innovation. etc.

William often has some of his instruments on stage with him, allowing for an interactive verbal and musical experience with the audience.


In addition to his musical performance William will share:
  • The science and construction of the perfect acoustics for any venue.
  • Installation art as a sculptural concept, developed over the past decade.
  • The building and fabrication of each of his instruments.
  • How sailboats and architecture along with the study of sculpture and sound design play an integral role for this musical genius.
  • How to push the boundaries and always look for the fusion of music that is powerful, epic and emotional!

Innovative Entertainment
William Close has developed many musical instruments, experiences and designs that are completely new to the world. His incredible vision and unique ideas have been presented and celebrated all around the planet.

William will transport your audience with his one-of-a-kind presentations and take you on a journey through his uniquely innovative process of using the power of his musical performances combined with interactive lectures.

With the help of audience participation, William teaches how to create a personal musical design.

In this presentation your audience will discover the power of:

  • The birth of an innovative idea and the vision it takes to bring it to life.
  • The creative process of developing a never before thought of concept.
  • Using science and imagination to bring your creation to life.
 William has performed at world-renowned festivals including:
  • The Grand Theater at the Shanghai International Arts Festival
  • Grand Auditorium at the Macau International Arts Festival
  • The Coliseum in Rome for La Notte Bianca
  • A 9th Century Mid-Evil Castle in Italy for the Verrucchio Festival
  • The Teatro Municipal in Sao Paulo for Virada Cultural
  • The Space Needle in Seattle for Bumbershoot
  • Lollapalooza
  • Coachella
  • Lightning in a Bottle
  • Miami Sleepless Nights

In addition, William and The Earth Harp have stunned audiences with his full-length performances at performing arts centers including:

  • The Kennedy Center
  • The Alys Stephens Center
  • The Van Wezel Performing Arts Center
  • The Carnegie Science Center
  • The Frank Lloyd Wright School of Architecture
  • The Centre in Kerikeri, New Zealand
  • William has also worked with Top Fortune 500 companies including
    • IBM
    • Samsung
    • Microsoft
    • CNN
    • Toyota
    • The NFL
    • …. and many more.
  • The Earth Harp has a permanent installation at Cirque du Soleil’s show “Ka” at the MGM Grand in Las Vegas.

William Close CD:
CD

Full Biography

William Close is an artist and musician that has developed over 100 new types of musical instruments. He is the inventor of the majestic stringed instrument “The Earth Harp”. The Earth Harp is the largest stringed instrument on the planet. Some of Closes other instruments include, The Drum Orb, The Percussion Jacket, The Aquatar, the Wing Harp, Drumbrella to name a few.

William is the Founder and Artistic Director of EarthHarp Collective and MASS Ensemble. MASS is an acronym for music architecture sound and sculpture. The groups work with his unique designs to create music based stage shows that push the envelope of the musical experience.

Close has traveled extensively around the planet performing and inventing new musical experiences. William has inspired millions with his unique musical works. He recently finished third as Americas most talented on the television show “Americas got Talent”.

William studied sculpture and sound design at the Art Institute of Chicago. His unique combination of sculpture, music and installation art blossomed into a new genera of music making designs and his installations and performances have been experienced throughout the world. He has performed at the Kennedy Center in Washington DC, Lincoln Center in New York, to the Coliseum in Rome, The Grand Theater in Macau and Hong Kong just to name a few.

William’s work has transformed concepts of musical instruments and musical performances. His open-minded cutting edge thinking continues to create new designs in music, musical concepts and shows.

The Earth Harp is the largest stringed instrument on the planet. It was developed by William in 1999. The body of the instrument rests on the stage and the strings travel out over the audience attaching to the back of the theater, turning the theater / concert hall, architecture and landscape into the instrument. The giant long strings are played with violin rosin covered gloves. The player runs their hands along the strings creating beautiful cello like tones. The reason it is titled the Earth Harp is due to the fact that the first time it was installed, the strings ran from one side of a valley 1000 ft. across to the other side, turning the Earth / landscape into a giant harp. The Earth Harp has been installed around the world. The Strings have stretched to the top of the Seattle Space needle, To Temples in Vietnam, in the famous Grand Theater of Macau, The Coliseum in Rome, Amazing Architecture in Hong Kong and India, to the Kennedy Center and Lincoln center in the United States.

William’s work explores the connection between architecture and music. Inspired by the quote “architecture is frozen music”, Close creates musical installations that use the architecture as part of the instrument. He has developed two Symphonic / musical houses working with architects to build the musical instruments into the architecture. The Houses are truly musical instruments.

William Close’s ideas and experiences are very unique. In 2007 William lost everything he had to the wild fires of California. His home studio and all his inventions and instruments were destroyed. Everything was gone! William persevered, rebuilding new and better versions of the instruments, a new studio and he has just finished rebuilding the house into an amazing new piece of musical architecture in place of the old house The experiences that surrounded these events were powerful and transformative for William. Through these hardships William has grown and expanded as both an artist and a person. He and his partner Sarah just welcomed their new son in their newly rebuilt home – they named him Phoenix.

Geoffrey Moore

Geoffrey Moore is a best-selling author, a managing director at TCG Advisors, and a venture partner at MDV.

 

Recognized as a leading business consultant to large companies facing formidable strategic challenges, Moore works with established enterprises in his role of Managing Director of TCG Advisors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice. With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution.

Also recognized for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups.

Moore has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books – Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line – are bestsellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Moore is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and, for the decade prior, a sales and marketing executive in the software industry.

PROGRAM TOPICS

Chasms, Bowling Alleys, Tornadoes, & Main Street: Marketing High Tech in the 21st Century
Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.

Darwin and the Demon: Innovating within Established Enterprises
Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category’s current stage of market development.

Core vs. Context: Reallocating Resources for Competitive Advantage
When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise’s resources. Building on the material in his most recent best seller, Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.

Outsourcing & Offshoring: Productivity, Perception, and Risk
Navigating the resources of the global economy is not for the faint of heart. But as competitive pressures increase, enterprises must find ways to leverage the work of others so that they can focus more and their unique value-adds. Drawing on recent consulting engagements with leading-edge firms, Moore outlines the current state of the art.

Orchestrating the Stack: Next-Generation Strategies in Enterprise IT
Enterprise IT has consolidated around a handful of gorilla vendors, each of which is looking to increase its territory as computing architectures move beyond the current Internet-enabled client-server approach to a future platform built up from modular services and next-generation languages and protocols. Moore outlines each gorilla’s game plan to give CIOs and other interested industry observers an early start in handicapping this race.

Provocation-Based Selling: How to Break-and-Enter Established Markets
Selling disruptive innovations requires a special approach as markets are self-organized to privilege incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.

Complex Systems vs. Volume Operations: The Challenges of Business Model Migration
As markets globalize, and current offerings commoditize, more and more companies are looking to changing business models as a source of new competitive advantage. But not all business models can cohabit in the same company. Drawing on recent consulting engagements with leading-edge firms, Moore surveys the landscape of business models and lays out rules of engagement for companies expanding into unexplored territory.

Managing Company Culture-No Hot Tubs Required
While it is generally acknowledged that company culture has a huge impact on the success of enterprises, there have been few models that help executives understand and leverage culture as part of the management toolkit. Building on the material in his most recent best seller, Living on the Fault Line, Moore lays out models and methods for a no-nonsense approach to the topic that has deep implications for leadership and change management initiatives.

Five Stages of Marketing Maturity: Where is Your Organization?
Based on twenty-five years of marketing experience in the high-tech sector, Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up’s marketing from a nice home page to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.

Core vs. Context: The Primer
The core versus context model is described in chapter two of the book, Living on the Fault Line – core being anything that contributes directly to competitive differentiation and leads to customer preference in purchase decisions. Context is everything else – all the things that you or your company or product must do to pass muster but which do not differentiate you from others in the same market. The key lesson for investors is that the New Economy, with the help of the Internet, enables companies as never before to outsource their context in order to focus on their core enterprises.

Full Biography

Geoffrey Moore is a Managing Director with The Chasm Group, a consulting practice based in California that provides market development and business strategy services too many leading high-technology companies. He is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. As a Venture Partner at Mohr Davidow, he provides market strategy advice to their high-tech portfolio companies. Geoffrey is a frequent speaker and lecturer at industry conferences and his books are required reading at Stanford, Harvard, MIT and other leading business schools.

Geoffrey’s current practice focuses on the concepts of his recent book Living on the Fault Line, targeted to CEO’s and senior executives of Fortune 500 companies facing the impact of the Internet. Geoffrey’s first book, Crossing the Chasm, initially published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or “”chasm”” that innovative companies and their products must cross in order to reach the lucrative mainstream market. A revised edition was released in July 1999 to update industries and case-study companies.

The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy.

The Gorilla Game, Geoffrey’s third book, was originally released in March of 1998 with a revised version, including a new chapter on internet investing, released August of this year. This book was co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancAmerica Robertson Stephens analyst Paul Johnson. The Gorilla Game combines the methodology Moore introduced in Crossing the Chasm and Inside the Tornado, with Johnson’s stock market valuation models and Wall Street expertise, and Kippola’s high-tech investment experience.

Geoffrey’s most recent book, Living on the Fault Line, focuses on a single theme: How should the management of a public company that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? Living on the Fault Line guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.

Prior to founding The Chasm Group in 1992, Geoffrey was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, he was a sales and marketing executive at three different software companies.

Geoffrey holds a bachelor’s degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College.

Vinny Boles

America’s Army has historically developed leaders and teams to function at their highest performance levels under the most stressful of conditions. Vinny Boles shows your team how to do the same.

Six weeks before the attacks of September 11th, 2001, Vinny Boles was a newly selected one-star General. He reported to take command of a contingency command, one that would be needed by the nation if “the worst thing happened.” On September 11th, it did happen and Vinny and his team went from planning to execution in an ever-fluid environment. Read more

William "Gus" Pagonis

 

William G. “Gus” Pagonis is the author of Moving Mountains: Lessons in Leadership and Logistics from the Gulf War, published by Harvard Business School Press. Now retired, three-star US Army General Gus Pagonis masterminded logistics for the 1991 Gulf War, earning accolades from General Norman Schwarzkopf. In 1993, he left the military and took his logistics magic to Sears, Roebuck and Co., where as executive vice president of Sears Logistics Group, he played a key role in transforming the retail giant. Read more

Rich Horwath

Rich Horwath

Rich Horwath is a national thought-leader on strategy. The founder and president of the Strategic Thinking Institute, former chief strategy officer, and professor of strategy at the Lake Forest Graduate School of Management, he has frequently appeared on NBC, WGN, and FOX TV to discuss the strategic aspect of current issues. Horwath is the author of four books and more than 75 articles on strategic thinking; his work has been profiled in business media around the world, including Investor’s Business Daily and Forbes.com. Read more

Clint Longenecker

Clinton O. Longenecker has been a business leader for the past twenty years, as an award winning professional business educator, as a business researcher and best selling author, as an executive coach and management trainer, as a consultant and practitioner of cutting edge business practices, and as a community servant and advisor. He wears a variety of hats that stimulate entrepreneurship and business success and he has a local, regional and national reputation as a leader who helps both organizations and individuals realize their potential for success in both the private and public sector. He has helped numerous organizations create high performance business practices that are being used across the country. Read more

Andy Boynton

Andy Boynton is Dean of Boston College’s Carroll School of Management, one of the world’s leading business schools, the author of several books and co-creator of DeepDive™, the world’s leading methodology for helping executives harness the power of teams to significantly improve problem-solving speed, innovation and results. Prior to joining Boston College, Boynton was a professor of strategy at the International Institute for Management Development (IMD) in Lausanne, Switzerland for 10 years. Boynton wrote his latest book, The Idea Hunter: How to Find the Best Ideas and Make them Happen (Jossey-Bass) with co-authors Bill Fischer and William Bole. His previous books include Virtuoso Teams: Lessons from Teams That Changed Their Worlds (Financial Times-Prentice Hall) and Invented Here: Maximizing Your Organization’s Internal Growth and Profitability (Harvard Business School Press). In addition to his publishing career and role as Dean of the Carroll School of Management, Boynton has over twenty years of experience speaking and designing powerful executive education sessions and seminars for firms around the world. He is often utilized by organizations looking to build more innovative and effective teams. Read more