Liz Goodgold

Speaker and author, Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience, demonstrating how branding is the key to boosting business. Read more

Anthony Melchiorri

In the 20 years Anthony Melchiorri has been in the hospitality business, he has a proven track record of understanding a company’s vision, its individual parts, and how to make those parts work together to complete the whole picture. Knowing that attention to detail and making each part of the operation functional and strong are key to profitability, Anthony has developed and re-positioned some of the finest and most high profile properties in the United States including the first Nickelodeon Hotel and Resort and the landmark Algonquin Hotel.

Anthony takes on clients in need of development or immediate re-positioning, applies his experience and ability to assemble teams specialized in hotel management, and adds value for the owners and developers to ultimately increase their bottom line. He has help create and implement a web-based third-party hotel company that helps owners attract customers at significantly lower margins than traditional third-party companies.

Anthony will help your audience understand how to create a plan, market, promote, and turn their company’s staff into a well-oiled machine. He has an unmatched ability to break down problems and find solutions that generate profits.

PROGRAM TOPICS:

Your brand is your calling card & the reason your customers choose you!
Anthony focuses on the following key issues to ensure that they all blend into your mission statement and the vision you have for your company.
He will help you answer critical questions about:

  • Your Identify: Who are you and why do you exist?
  • Collateral: If a customer touches it, they are touching your business.
  • Design Management: We create from the inside out and build designs that reflect your business, not a trend or a copy of a competitor.
  • Web Sites: They are tools that never tire or sleep and have the potential to expand your brand while you reach and exceed you dreams.

Sales and Marketing
Sales and Marketing are key to keeping your company flexible and moving forward. Develop strategies that will direct a larger market share of your targeted business to you, a critical function of your sales and marketing team. Most companies have reasonably effective sales and marketing departments but few have the creativity to set the standard for how to break down each market segment and work out a strategy to achieve the most desired results.
Your audience will learn the following:

  • How to assess your team and your plan
  • Ensure creation of short term corrective actions while working on long term solutions
  • Evaluate other sales offices, including your competition
  • Break down market segmentation and enact a plan for each segment
  • Review and evaluate your standing within your compset and devise a plan to take full advantage of all your opportunities

Hospitality Operations:
Anthony’s years of experience working with clients has enabled him to identify problems common to both fledgling as well as established companies. This has also given him the insight to help solve them – it’s not as easy as you might think! He will teach you how to develop effective company policies, train your staff, and manage your employees. Learning how to recognize sources of trouble before they have a chance to become crippling issues is vital to building a firm foundation for your company so that it can reach its full potential.
Anthony also teaches:

  • Develop Strategic Short and Long Term Planning. It may be a cliché, but it’s nevertheless true that an ounce of prevention is worth a pound of cure.
  • Enhance Your Customer Service and Create Esprit de Corps. He will help you and your staff strive for ever greater customer satisfaction and teach you how to instill professional pride and team spirit in your employees. Anthony strongly believes that a hallmark of the service industry is recognizing the needs and desires of customers and doing your best to exceed their expectations. As the head of any company there is a responsibility to pass that knowledge and understanding along to every member of the staff.
  • Keep the Bottom-Line in Mind. He will assist you to develop the skills to create realistic budgets, cash flow analysis, and capital investment plans
  • Learn How Best to Deal with Contractors, Vendors and Purchasing Agents. Get your venture off the ground and keep it operating profitably before, during, and after opening
  • Improve Your Aesthetic and Design Concepts. Following the cardinal rule that form follows function
  • Manage and Instruct. Managing the relationships between the corporate offices and the brands can be difficult and challenging requiring skill and finesse

Public Relations:
KEEPING A CLEAR HEAD
Your company’s image is the public face that you present to the world. How you are perceived is far too important to be left to chance. An effective public relations campaign has to be designed to let others know who you are, what you stand for, and how the unique services you provide can benefit them.
Learn how to:

  • Develop press kits and releases
  • Ensure your PR needs are met
  • Provide advice on how best to integrate your business into the social media
  • Set up crisis communication procedures
  • Train you and your staff about how best to deal with the media
  • Help you develop the “Big Idea” that can launch, reinvent or expand your business success

The Public Perception of your Brand is the Single most important Identifier of your Company.

Full Biography

In the 20 years Anthony Melchiorri has been in the hospitality business, he has a proven track record of understanding a company’s vision, its individual parts, and how to make those parts work together to complete the whole picture. Knowing that attention to detail and making each part of the operation functional and strong are key to profitability, Melchiorri has developed and repositioned some of the finest and most high profile properties in the United States including the first Nickelodeon Hotel and Resort and the landmark Algonquin Hotel. He takes on clients in need of development or immediate re-positioning, applies his experience and ability to assemble teams specialized in hotel management, and adds value for the owners and developers to ultimately increase their bottom line.

This April, Melchiorri brings his expertise as the “hotel fixer” to Travel Channel’s new original series “Hotel Impossible.” In this weekly one-hour program, he helps turn around the business of a struggling hotel fighting to survive.

Melchiorri was put on the fast track to success early on at the landmark Plaza Hotel as director of front office operations. This led to several operation positions at such hotels as the Embassy Suites and Millennium Hotels. By the age of 29, Melchiorri became a seasoned professional and was selected to be general manager of the Lucerne Hotel in 1997. Under Melchiorri’s management, the Lucerne was developed into one of the top ranking hotels in New York City, and selected as the New York Times Travel Guide’s Best Service Hotel.

After seven years at the Lucerne, Melchiorri was appointed general manager of the world famous Algonquin Hotel. At the time, the Algonquin had seen better days. Melchiorri and his team closed the hotel for a month and oversaw a basement-to-roof renovation, including all the restaurants and back-of-house areas. Not only did Melchiorri complete the project on schedule and on budget, but he and his team re-positioned The Algonquin to become a highly-rated Michelin Guide Hotel. Further, the hotel’s public relations campaign won a Hospitality Sales & Marketing Association International “Best of Show Award” for marketing.

After the Algonquin was re-positioned by Melchiorri and his team, the hotel owner sold it for a significant return and asked Melchiorri to be senior vice president of the first Nickelodeon Hotel and Resort. There, he oversaw the 25 acre, 800 room resort helping it to become one of the most sought-after travel destinations in Orlando, Florida. Melchiorri successfully made the transition into the asset management side of the business, becoming the first vice president of Tishman Hotels and the asset manager of the Westin Hotel in Times Square.

As senior vice president of New York Hotel Management Company, Melchiorri helped develop a 310 all-suite hotel in Times Square overseeing construction, design, pre-opening, opening and post-opening operations. When Melchiorri’s work was complete, the TripAdvisor guest satisfaction score for the hotel had reached 96%, putting the hotel in the top-two percentile of all hotels in New York City.

Melchiorri has an unmatched ability to break down problems and find solutions that generate profits. In addition to being the host and lead in Travel Channel’s “Hotel Impossible,” he also runs his own company, Argeo Hospitality, consulting on hotel projects for private owners and investors. Argeo Hospitality has the ability to create a plan, market and promote a company, and turn its staff into a well-oiled machine.

Melchiorri served for five years as a protocol officer in the U.S Air Force. He currently resides in New York with his wife and three children.

Bob Shrum

Bob Shrum

Bob Shrum has advised nearly every major Democratic candidate from Edmund Muskie and Ted Kennedy to Al Gore and John Kerry, because he understands how political campaigns are fought and won.

 

A complete list of Shrum’s clients would be a “Who’s Who” of American politics. As chairman of Shrum, Devine & Donilon, a political media consulting firm, he has created and produced advertising that resulted in winning campaigns for over 20 U.S. Senators, six Governors, mayors of many major cities and several Congressmen. Read more

Nina Spencer

Nina Spencer

If you are searching for excellence in a female motivational speaker or workshop facilitator, Nina Spencer is a rare find. With her energetic, enthusiastic and unique perspective, she will help make your next meeting, conference, or in-house workshop a long-to-be-remembered experience! Author of, Getting Passion Out of Your Profession: How to keep loving your living…come what may, and profiled by The National Post as, “one of Canada’s leading motivational speakers”, Nina is a seasoned (but not too marinated!) keynote speaker who informs and inspires her participants to reach for the best within, whether she’s working with 8, 80 or 800! Nina conducts business keynotes and workshops on a wide variety of topics, all of which dovetail into the themes of leadership, interpersonal communications, adjusting to change, skills for the future, respect for self and respect for others. Nina’s dedication to walking her talk has clearly led her to an articulated life purpose of Inspiration and Communication. Read more

Dan Janal

Dan Janal

Do you need to teach your staff how to use the Internet for marketing? Or just plain improve their marketing and public relations in the real world so your company can make more money in both business to business (b2b), or business to consumer (b2c)? Do need to promote your company through media appearances or public seminars and need to engage the right person who can be a corporate spokesman? Then you need to learn from the best presenter available! You need the person who has been there at the beginning of the Internet and who has worked with companies like IBM, Reader’s Digest and Sun. You need Dan Janal. Janal is an internationally-recognized speaker, Internet marketer and best-selling author who demystifies technology and makes marketing on the Internet seem easy to accomplish. He delivers interactive, hands-on seminars that help people create individualized marketing tools that can be implemented as soon as they get back to the office. Each of his customized keynotes and workshop seminars is rich with specific examples and case studies, and is provocative, results-oriented, and highly motivational. Read more

Jim McCann

Jim McCann

Jim McCann is a highly successful entrepreneur, public speaker and author whose passion is helping people deliver smiles. Jim’s belief in the universal need for social connections and interaction led to his founding of 1-800-FLOWERS.COM, which he has grown into the world’s leading Florist and Gift Shop and Celebrations.com, the leading website for expert party planning content and advice.

McCann’s willingness to embrace new technologies that help people connect and express themselves, such as the Internet, Mobile Commerce and Social Networking, often long before others, has enabled him to stay at the forefront of consumer and social trends.

Recognizing the enormous potential in providing on-the-go consumers with quality gift-giving opportunities, McCann pushed traditional boundaries to create not just one, but several access channels. As his business grew, McCann pioneered its entry into other retail access channels — going online in 1991 and becoming the first merchant of any kind on AOL in 1994.

As a result, McCann has become an award winning public speaker, a published author and a frequent guest on radio and television programs nationwide. In addition to serving as Chairman of the Board of Directors for 1-800-FLOWERS.COM, McCann is a member of the Board of Directors of Willis Group Holdings Limited and Gruppo Lottomatica.
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Steve Rivkin

Sought-after speaker and the author of numerous marketing classics, Steve Rivkin is a dynamic speaker who has presented speeches and seminars throughout the world. Steve consults, writes and speaks on a variety of marketing and communications topics. He has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism. Steve is a well-known marketing expert & best-selling co-author of Differentiate or Die and IdeaWise: How to Transform Your Ideas into Tomorrow’s Innovations.

Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah’s Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.

Earlier in his career, Mr. Rivkin worked at International Utilities Corp., a Philadelphia-based conglomerate, in advertising, public relations and corporate identity. A journalism graduate from the University of Missouri, he began his career as an associate editor of Iron Age magazine, a weekly trade publication. Later, he was co-founder and editor of Financial Marketing Abstracts, a monthly newsletter.

Mr. Rivkin is a frequent speaker on marketing and communications topics, and has appeared at hundreds of seminars, conferences and retreats in the United States, Europe and Southeast Asia.

PROGRAMS

Brainstorms & Rainstorms
New ideas propel our business and professional lives. The common thread is the desire for fresh thinking and new ideas. This presentation shows you how to find an existing idea that’s worked for someone else … and then adapt that idea for your own. Like Doubletree Hotels, you could substitute an ingredient. Like Pizza Hut and AMC Entertainment, you could minimize or magnify. Like Commerce Bank, you could bring back an old idea. Attendees come away with a blueprint for more effective problem-solving and more effective brainstorming.

Differentiate or Die
Choice is a cruel master in the marketplace. Make a mistake in differentiating your business or your brand, and your competitors quickly take away your business. This presentation spells out how to make differentiation your business weapon. You’ll see that there is no such thing as a commodity, and that all goods and services can be differentiated. Using dozens of examples, this presentation explains what differentiation is not, and what it should be. Mini-case histories bring each point to life.

The Making of a Name
What makes one brand name great, and another brand name ghastly? Knowing the answer can be the difference between a flop and a marketplace triumph. This fast-moving presentation shows how names are made; how they’re bought, sold and protected; and the do’s, don’ts and nevers of naming.

Steve Rivkin Books:

Steve Rivkin books- -

Full Biography

Steve Rivkin founded Rivkin & Associates LLC, a marketing and communications consultancy, in 1989. His work focuses on the positioning and differentiating of companies and brands.

Steve has consulted for both healthcare and education clients, and also clients such as Abbott Labs, Cadbury-Adams, Celsia Technologies, Kraft Foods, Monsanto, NBC Universal, PG&E Corporation, PixelOptics, and Premio Foods.

As the co-author of six books on marketing and communications strategy, Mr. Rivkin is a nationally-recognized expert on marketing and branding. His books:

The New Positioning (1996, McGraw-Hill), the sequel to the international best-seller that introduced the concept of positioning.

The Power of Simplicity (1998, McGraw-Hill), a guide to coping with the complexities of management, leadership and people issues.

IdeaWise (2002, Wiley), a guide to observing, borrowing and adapting new ideas.

The Making of a Name (2004, Oxford University Press), a comprehensive study of the strategic, creative, linguistic and legal aspects of brand names.

Differentiate or Die (2nd edition 2008, Wiley), on finding and exploiting your unique selling proposition.

Repositioning (2010, McGraw-Hill), on marketing in an era of competition, change and crisis.

Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised advertising campaigns and marketing strategy projects for such clients as Harrah’s Hotels, Ingersoll-Rand, Leica Cameras, Stop & Shop Supermarkets, United Jersey Banks and Western Union.

Earlier in his career, Mr. Rivkin worked at International Utilities Corp., a Philadelphia-based conglomerate, in advertising, public relations and corporate identity. A journalism graduate from the University of Missouri, he began his career as an associate editor of Iron Age magazine, a weekly trade publication. Later, he was co-founder and editor of Financial Marketing Abstracts, a monthly newsletter.

Mr. Rivkin is a frequent speaker on marketing and communications topics, and he has appeared at hundreds of seminars and conferences in the United States, Europe and Southeast Asia.

For 18 years he has been on the faculty of the Estes Park Institute, a leading healthcare educational organization, as its Senior Fellow in Health Communications & Marketing Strategy. He is a board member of Estes Park Institute and the Volunteers in Medicine Institute.

Les Gold

Les Gold, Star of “Hardcore Pawn” & New York Times Bestselling Author.

Les Gold is a third-generation pawnbroker in the Detroit area where he runs the largest pawn shop in the city, American Jewelry and Loan. His show on truTV, “Hardcore Pawn” focuses on the real-experiences that occur when managing a pawn shop.  Read more

Fred Sarkari

Fred Sakari

“Expert on Leadership, Sales, Branding, Communication, Customer Service & Human Behaviour” Fred Sarkari is president of a unique sales and development company, that seeks to empower organizations to achieve their visions, goals and dreams. Fred provides management services to a broad range of organizations from start ups to some of the world’s largest organizations. Fred’s unique approach combines vision with practical application – his customized keynotes provide a compelling and practical message to audiences regardless of size and translates through to the programs he creates. Read more

Kelly McDonald

Kelly McDonald

Kelly McDonald -nationally recognized marketing &communications expert who speaks on how to grow business Read more