Michael Walsh

Mike Walsh, best-selling author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, is a leading authority on the digital future. He helps to prepare business leaders for what’s next. Rather than focusing on the distant future, Mike takes an anthropological approach – scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable business strategies. Mike’s expertise is explaining new patterns of consumer behavior and disruptive technologies in emerging markets.

His advisory work and keynote presentations provide unique insights into the growing influence of new markets on breakthrough innovation and business transformation. A global nomad constantly traveling the world for the best ideas – Mike distills the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to influence the future direction of their industry.

Mike Walsh helps prepare business leaders for what’s next. With an engaging blend of first hand stories, global case studies and cutting edge research into consumer and technology trends – Mike can bring the future to life for you and your audience.

PROGRAM TOPICS

Mike Walsh’s three core programs are:

  • FUTURETAINMENT (what’s next for your customers?)
  • FLEX (what’s next for your enterprise?)
  • THE FUGUE (what’s next for the world?)

You can experience these topics as either a high impact 50 minute keynote or a half day workshop with interactive exercises and facilitated discussion.  Supported by a global network of analysts and researchers – Mike takes the time to work with you and your team to tailor his presentations to directly address the issues directly relevant to your company and industry.

FUTURETAINMENT – Yesterday The World Changed, Now Its Your Turn

Welcome to the Revolution. The balance of power has shifted and consumers have taken control. How we buy, sell and engage customers with our brands is being transformed by powerful new forces – both technological and anthropological. Based on Mike Walsh’s best selling book, FUTURETAINMENT is a fast paced tour of the latest technologies, global trends, and case studies that will forever change the way you think about your relationship with your customers. In this session Mike shares:

  • The most disruptive trends for 2012 specifically researched for your industry
  • Products and promotions that will engage the next generation of consumers
  • Consumer innovations from fast growth emerging markets – The value of big data, compelling content and next generation behavioral analytics
  • Global best practices in mobile applications and platforms
  • Original video interviews with the scientists, innovators and entrepreneurs whose ideas will drive the future of your business

FLEX – Business Re-Imagined
What does it take to lead a 21st century company? New technology is not only an opportunity to improve productivity, it invites us to ask a much bigger question – can we re-imagine the way we do business? Forces of change surround us. Whether it be generational turnover, the Cloud, mobile work, or the rise of the social enterprise – the companies that thrive in the near future will be the ones that not only embrace change but are the first to break the rules.

With original consumer market research, practical evaluations of next generational enterprise tools and case studies from some of the world’s most innovative firms – you will have everything you need to start thinking like a FLEX firm. In this session Mike shares:

  • The new digital platforms and enterprise tools that can change the relationship you have with your customers and competitors
  • The worldview of your next generation of staff and the new management styles necessary to lead them through disruptive times
  • The new models of innovation suitable for the current, fast paced, uncertain global environment
  • How consumerization, enterprise mobility and the Cloud will change the way your teams colloborate and act on information
  • Relevant case studies of the ‘winners circle’ of companies who have survived disruptive change
  • A roadmap for your company’s future and identify the capabilities you will need to take it there

WORLD NEXT – Your Roadmap To The Global Future
Social unrest, economic turmoil, rapid technological change – we live in a world seemingly dominated by crisis. And yet if you look more closely, you may also see a different set of patterns giving rise to new markets, new consumers and new ways to do business.

The future is already here, you just need to know where to look. From disruptive mobile technology from China to India’s low cost business models, next generation mobile banking in Africa and social consumerism in South America – innovation is shifting to a new geography. How we interact, transact and entertain ourselves in the future will be shaped by a billion new consumers from emerging markets. THE FUGUE is your roadmap to understanding and accessing the growth potential of tomorrow’s world. In this session Mike shares:

  • How the Web of tomorrow will be different from the one we use today
  • New markets, consumers and technology trends that will be essential for the global growth of your business
  • Case studies of international companies who have successfully leveraged cultural forces for local market success
  • The disruptive innovation models of your emerging market competitors – The new management styles necessary for leadership in fluid, hyper-competitive and uncertain global markets
  • The winners and losers in the new digital world order and your company’s readiness to survive or thrive

ADDITIONAL PROGRAMS AND WORKSHOPS
TOMORROWLAND – Tales from the Near Future
The future is already here – you just need to know where to look. Virtual currencies in China, web organized flash mobs in Korea, and cashless mobile banking in Africa – sometimes the most disruptive product ideas come from the most unlikely of places. The secret to seeing what’s coming next is to pay close attention to the spaces where all the rules are being broken. Come on a fast paced global tour of the disruptive technologies that will directly impact you and your industry.

THE DIVERGENCE – Why the Future of The Web Will Be Like Nothing You Know Today
What we think of the Web today is only a fraction of its future potential. The Divergence  marks the point where everything we know about the digital world will change. In the coming years, the emerging markets of China, India and Brazil will rapidly overtake the West not only in their rates of economic growth, but as the dominant commercial and cultural influences on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by new forms of consumer behavior never seen this side of Silicon Valley. Forget everything you know about West Coast Web etiquette. Tomorrow’s Web will be a milieu of competing cultures – simultaneously a source of conflict and also a wellspring of consumer innovation.

THE ENERWEB – Energy’s Networked Future
Information may be power, but power is also be information. Global environmental concerns are driving not only new investment in renewable energy but also the transformation of the analog power grid into a smart, digital network. What we think of today as a simple electricity outlet will soon become a node in a new networked ecosystem of appliances, applications, and consumer data. The rise of the Enerweb will attract both new kinds of players and encourage new forms of consumer behavior, forever changing the way we think about energy.

 UBIQUITOUS – 24HRS in Tomorrow’s Mobile World
While faster processors, bigger screens and more powerful features steal the headlines – the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology is less about innovative hardware, and more about providing consumers with ubiquitous, high speed access to our social, professional and entertainment networks. From location based technologies, to gesture based interfaces and integrated financial services – the future of your phone may be no phone at all. For advertisers and platform providers alike – the secret to understanding the mobile business of tomorrow is to understand how today’s consumer is already changing.

WORKSHOPS

NEXTLAB – How to Think Like a Futurist
NEXTLAB is a unique learning format. Part insights briefing and part hands on innovation workshop – you will learn to apply the latest tools and techniques that future forecasters use to map out the most significant technological, social and commercial trends on the near horizon. NEXTLAB is a 90 minute session designed for small, dynamic groups. The workshop is divided into three sections – theory, tools and application. In the first section, we discuss the latest thinking around innovation and consumer behavior, and their influence on future outcomes. The next module – tools – is focused on the insight gathering methods used by the world’s best forecasters and explains how you can apply these in your every day activities. Finally, in the third section we conduct a series of practical group exercises that facilitate building a picture of the future of your individual company and industry.

  • Discover the top ten forces that are already changing the relationship you have with your customers
  • Understand how divergent consumer behavior creates new future scenarios
  • Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom
  • Learn how new social media tools can help you track what people are thinking, doing and saying in real time
  • Build an innovation radar for your company and identify the trends most likely to impact your core business
  • Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom
  • Use creative consumer focused scenarios and stories to build an ‘innovision’ for what happens next in your industry
  • Effectively communicate your vision of the future to internal stakeholders and your industry peers

INNOVISION – Bring Future Visions to Life
Innovision is a radically different approach to future thinking and scenario planning. The objective of the Innovision Workshop is to develop a shared view on the challenges and untapped opportunities facing the future timeline of the company and its stakeholders, and capture this in a compelling format for broader comm-unication. In a half day format, our unique process adapts lateral thinking and sophisticated narrative development techniques developed by creative professionals to develop entertainment products. The Workshop is structured into three parts, that loosely follow the structure of a three act film or play. During the discussion, the Tomorrow team will identify keywords and phrases that characterize the scenarios and use these to develop a visual storyboard, used to build the rough cut of the Innovision film presented at the end of the session. We believe that the Innovision process offers a number of benefits over and above a more traditional strategy workshop formats:

  • A more engaging, dynamic and creative framework for collective brainstorming and scenario testing of future conflicts and opportunities
  • Character based approach builds empathy with potential stakeholders and clearer identification of the implications of strategic tradeoffs
  • The final result –  a five minute mini film – provides a powerful communication tool for wider distribution

CONNECT! – The Simple Guide to Social Engineering
This session is an engaging, interactive workshop focused on helping business managers and entrepreneurs harness social networking to transform their customer marketing and communications. Incorporating live demonstrations and case studies of brands that have successfully used services like Facebook, Twitter and Linkedin – this workshop uncovers some of the secrets that social networking gurus use to turn their customers into evangelists.

  • How consumers are already talking about your brand, and how to participate in the conversation
  • How to use Twitter to build your ‘herd’ of brand followers> Building ‘content sharing’ into your website to tap into free network marketing
  • Leveraging Linkedin for targeted business development
  • How to track what your customers are already saying about you in online forums
  • Integrating social media with your CRM strategy – from sales to customer support
  • Developing the right ‘tone’ to talk to your customers on blogs, Twitter and video podcasts
  • The best tools, web services and infrastructure providers to partner with to achieve instant results

MICHAEL WALSH’S BOOK

Catherine Crier

An Emmy, duPont-Columbia, and Gracie Allen Award-winning journalist, Catherine Crier joined Court TV’s distinguished team of anchors in 1999. She served as Executive Editor, Legal News Specials, in addition to hosting Catherine Crier Live, a fast-paced daily series, covering the day’s “front-page” stories. Crier, a Texas-bred independent with a spirited passion for justice, released her first book, the 2002 New York Times Bestseller, The Case Against Lawyers , an eye-opening and plain-spoken treatise on the law. Prior to her accomplished career in television journalism, Crier presided over the 162nd District Court in Dallas County, TX, as a State District Judge. When she took the bench in 1984, she became the youngest elected state judge in Texas history.

Crier currently manages her production company, Crier Communications, developing television, film and documentary projects. She is involved with many organizations and serves on several boards, including Soldiers For The Truth, dedicated to objective military reporting and assistance to America’s troops; PAX, an organization working to reduce gun violence in America that targets the nation’s children; The NY Law School Committee on Media; and Law and Developments in Literacy, working to expand education for girls in the nation of Pakistan.

TOPICS

You Make a Difference
Empowering the individual in a society that often discourages leadership, creativity and assertiveness.

The Supreme Court and You
A controversial yet enlightening discussion of the Supreme Court, its power and influence, and the role of politics within the nation’s third branch of government, this presentation will reveal the backstage maneuvering, the political strategizing and the extraordinary influence these nine justices have over our every day lives.

Behind the Bench: Big Trials of the 21st Century
Basing her remarks on the many dramatic cases she has covered Catherine Crier will take you behind the scenes in the country’s “big trials” including those of Scott Peterson, Michael Jackson, Robert Blake, Phil Spector, Michael Skakel, David Westerfield and Winona Ryder.

The World is Watching
In this presentation, Catherine Crier examines the extraordinary changes the U.S. has undergone in recent years, and the important role of television and the media in initiating and sustaining these events.

Government and Politics in the 21st Century
As the world changes and border lines blur between countries’ economies and populations, who really governs in the emerging global society? Catherine Crier evaluates the status and future of citizenship and democracy in the new millennium.

Examining Current Events
Catherine Crier takes a timely look at the domestic and international scene within historical context and political analysis to better understand this moment in history and where the future may lead.

Full Biography

An Emmy and DuPont-Columbia Award-winning journalist, and the youngest state judge to ever be elected in Texas, Catherine Crier is now a managing partner in Cajole Entertainment developing television, film and documentary projects.

Crier, a native of Dallas, earned her Bachelor of Arts degree in political science and international affairs from the University of Texas and received a Juris Doctor in two and a half years from Southern Methodist University School of Law. She began her career in law in 1978 as an Assistant District Attorney then Felony Chief Prosecutor for the Dallas County District Attorney’s office. From 1982 to 1984, Crier was a civil litigation attorney with Riddle & Brown, handling complex business and corporate matters. In 1984, she was elected to the 162nd District Court in Dallas County, Texas as a State District Judge. During her tenure on the bench, Crier also served as Administrative Judge for the Civil District Courts and worked extensively with the ABA, National Judicial College, and Texas Legislature on legal issues. Shortly after her reelection (unopposed) to a second term on the bench, a chance meeting with a television news executive led to a dramatic career change.

In September, 1989, Crier was hired to co-anchor the premiere evening newscast on CNN. Additionally, she co-anchored Inside Politics, all election coverage, and hosted Crier & Company, a talk show covering news, politics and international issues.

Crier joined ABC News in 1993, where she served as a correspondent and as a regular substitute anchor for Peter Jennings on ABC’s World News Tonight, as well as a substitute host for Ted Koppel’s Nightline. She also worked as a correspondent on 20/20, the network’s primetime news magazine program. Crier was awarded a 1996 Emmy for Outstanding Investigative Journalism for her work on the segment “The Predators” which examined nursing home abuses throughout the United States.

In October of ’96, Crier became one of the founding television anchors for the Fox News Channel, with her prime time program, The Crier Report, a live, hour-long nightly show, during which she interviewed the leading newsmakers of the day. Additionally, she co-anchored the evening news, election coverage and Fox Files, a magazine news show aired on the parent network.

Catherine joined Court TV’s distinguished team of anchors in November 1999. She served as Executive Editor, Legal News Specials, in addition to hosting Catherine Crier Live, a fast-paced, live daily series, covering the day’s “front-page” stories, until joining Cajole Entertainment in 2007.

Crier released her first book, the NYTimes bestseller, The Case Against Lawyers in October, 2002. Her second book, A Deadly Game: The Untold Story of the Scott Peterson Investigation became a #1 NYTimes bestseller and was followed by Contempt—How the Right is Wronging American Justice, Final Analysis: The Untold Story of the Susan Polk Murder Case. Her fifth book, Patriot Acts—What Americans Must Do to Save the Republic, was published on November 1, 2011.

Brett King

Often referred to as The Disruptor, Brett King is known in financial circles as a Bank Futurist. Recently named Innovator of the Year’ by American Banker Bank TechnologyNews Magazine, Brett’s radical and revolutionary views pertaining to customer experience and financial services have made him a sought after expert and strategic advisor to many of the world’s leading financial services organizations.

An Australian, who has also lived in the Middle East and Hong Kong, King, now resides in New York where he runs a strategic advisory firm, User strategy. His latest endeavor, likely his most ambitious yet, is Moven – the world’s first card-less, direct mobile bank.

When not traipsing the globe, infecting the continents with his progressive banking movement, Brett can be found turning out best sellers; Gone Today Branch Tomorrow, Bank 2.0, and his latest – Bank 3.0. King’s insightful and thought provoking contributions can also be found in The Huffington Post, The Financial Times, The Economist, American Banker, The Wall Street Journal, Bloomberg TV, and Seeking Alpha.

BRETT KING – KEYNOTES

Based on his bestselling book BANK 2.0 and “Branch Today, Gone Tomorrow”, Brett King’s presentations entertain and educate audiences on how consumer behavior and technology are changing the way we do banking and how significant changes in the future will change your view of customer interactions forever. “As customers embrace the blackberry, iPhone, and new devices like the iPad, banks are marginalized as a transaction platform and telcos, aggregators and players like PayPal are capturing customers.” Brett King, BANK 2.0 Author on Bloomberg TV affiliate SBC (Greece)

The Big Shift: How Customer Behavior & Technology will Change the Future of Retail Financial Service

Ten years ago, no one could have predicted that 90 per cent of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social media would drive your brand, and that growth in mobile banking would be the final nail in the coffin for the dominance of branch banking.

Brett King reveals in this charged keynote why customer behavior is so rapidly changing, including the four phases of disruptive change, how branches must evolve, why checks are rapidly disappearing and cash is next, why your mobile phone will replace your wallet in the next 2-3 years, and how financial institutions must reinvent themselves or become irrelevant.

Brett King has appeared on Bloomberg TV, CNBC, been featured in the Financial Times, Washington Post, and has spoken at events for Google, Oracle, plus some of the world’s biggest banks and corporations – explaining “The Big Shift.”

The Future of Retail Financial Services

Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by Tablet computing, the operationalizing of the Cloud and the explosion of Social Media.

In this session he identifies how Social Media has exposed pricing, over-regulation, outdated processes, poor policy and explains how mobile technology is completely changing the context of banking. He also dives into how customer advocacy is killing traditional brand marketing, the growth of the ‘de-banked’ consumer who doesn’t need a bank at all, and why Banking is no longer a place you go, but something you do.

The Battle for the Bank Account: And Why the Banks Will Probably Lose…

In this new topic for 2012, Brett explores the end-game in the emergence of the mobile wallet and what it means for the humble bank account. With more than 60% of the world’s population without a bank account, with the ubiquitous nature of mobile phone handsets and the increasingly pervasive pre-paid ‘value store’, will you need a bank at all in the future?

When you can get your salary paid directly onto your phone, when your iTunes account doubles as a prepaid debit card and when you can use Facebook to send money – will banks still be able to compete

Advocacy, Behavior, Context – The New Rules of Engagement

In this session designed for marketers and digital channel professionals, Brett King explores how social media, mobile marketing, daily deals, geo-location, advocacy, gamification and behavioral psychology are working to change the rules of engagement for financial service brands.

This shift has far reaching implications for the organization, including rebuilding the marketing team, defining new metrics, delivering true 1:1 propositions and creating an open brand dialog.

Moven™ and the Reboot of Banking

Moven™ is a revolutionary new bank that will launch in 2012. This is the story of how Moven™ will revolutionize retail banking on multiple fronts. Brett King tells the story of why Moven™ decided on a card-less, paper-less, transparent model of banking and how the CREDSCORE™ engagement model is going to change the way we think about engagement, value and lending in the banking arena. If Moven™ achieves what it is aiming for, it will change the way people think about banking forever.

Based on his best selling book BANK 2.0, Brett King’s presentations entertain and educate audiences on how consumer behavior and technology are changing the way we do banking and how significant changes in the future will change your view of customer interactions forever. “As customers embrace the blackberry, iPhone, and new devices like the iPad, banks are marginalized as a transaction platform and telcos, aggregators and players like PayPal are capturing customers.” Brett King.

Full Biography

Brett King a strategic advisor to the global financial services industry,

Brett King on third generation banking – he is on the ground floor of creating it.

Founder and Chairman of Movenbank, the first direct mobile bank in the US and UK, he has been featured on BBC, CNBC, Bloomberg TV, The Wall Street Journal, Financial Times, The Economist and The Asian Banker Journal.

Recognized as a global expert on innovation, customer experience, channel distribution strategy and understanding the fundamental shifts in consumer behavior, he publishes regularly in his role as industry advisor on Huffington Post, Internet Evolution, FinExtra.

King is a Board Advisor at Geezeo, a leading software services provider for banks and credit unions. He advises IAFM, the International Academy of Financial Management™ (previously known as the American Academy of Financial Management).

One of the founders of IAFM, one of the world’s fastest growing professional associations with more than

200,000 members, associates and affiliates in 145 countries,King was instrumental in the development of the worldwide certification training provided by IAFM. He led the Asia division for Modem Media/Digitas (part of the Publicis group) managing revenues in excess of $10m per year and a 100 to 150 staff persons.

King was a Director for Deloitte Consulting with service line responsibilities in the technology integration arena across the Asia region, particularly within the financial services practice.

King advises top financial institutions globally and has presented at conferences in more than 30 countries for organizations like Google, Forbes, Oracle, The Economist, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500 and HSBC.

An international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile

Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.

Specialties

  • The Future of Banking
  • Banking and Finance Sector
  • Executive and Professional Development
  • Channel Optimization and Prioritization

HCI, Usability The Big Shift in the Fundamentals of Consumer Behavior

Most of our business models are based on physical interactions, processes that occur face-to-face and value based on presence. What happens when the fundamentals of consumer behavior shift?

If you don’t yet understand “The Big Shift” then it is likely you and those around you still perceive changes like the arrival of the internet, Smartphone’s, mobile payments, Social Media and networking as the progression of technology adoption. But what if there was much more to these changes? What if they formed the basis of something fundamental and when seen collectively they foretold much bigger and more significant changes in the future?

Whether it is a brand, the value assets or the potential of a future investment, chances are consumers are already communicating their opinions using social media platforms.

Tools that have arisen from ‘The Big Shift’ include the process of ‘sentiment analysis’ which will allow investors to forecast the attitude of consumers with regards to specific issues based on what the public are communicating. This in turn, creates an opportunity to access knowledge that is already available in forecasting the success or risk of an investor’s current or future portfolio in ‘real time’.

Learning to surf ‘The Big Shift’, provides investors with an opportunity to reconnect the marketplace, removing intermediaries streamlining blockages in communications which in turn impede marketplace competiveness.

By using simple social media tools, the property industry can not only capture and search the expertise available within the network, but also create relationships encouraging peer to peer lending and private investors.

Brett King has appeared on Bloomberg TV, CNBC, been featured in the Financial Times, Washington Post, and has spoken at events for Google, Oracle, and some of the world’s biggest banks and corporations – explaining “The Big Shift.”

Vijay Govindarajan

Vijay Govindarajan is the Earl C. Daum  Professor of Int’l Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College.He also served as the 2009 Professor-in-Residence and Chief Innovation Consultant for General Electric. In his talks, Govindarajan shares with audiences his work with CEOs and top management teams from various Global Fortune 500 firms where he challenges them to escalate their thinking around strategy as innovation. Read more

Alexander Blass

One of today’s most acclaimed social entrepreneurs and innovators, Alexander Blass is a visionary who has improved and inspired countless lives across the globe. He invented and launched person-to-person charitable giving on the Internet, a revolutionary technology adopted in dozens of countries around the world. Blass is most famous for is leaving a high ranking position at a venture capital firm to make a real difference in our world and the lives of other people. After getting tired of seeing countless stories in the news of good people in need, he decided to do something about it.

Blass invented, patented and launched RealityCharity, the world’s first person-to-person giving website and philanthropy community commonly known as the “eBay of Giving.” RealityCharity became an overnight sensation when it appeared around the world in the Associated Press on its launch day and continues to change lives around the globe everyday. It has received over 6 million hits and hosted thousands of fundraisers ranging from wounded veterans, to cancer patients, to disaster victims, supporting fundraisers in 50 countries.

The grand prize winner of the Top Innovator of the Year Award, Alexander is one of the most in-demand and best innovation keynote speakers. He also serves as an invited expert, Master Class presenter, and consultant to various audiences. He has traveled to 50 countries and enjoys inspiring others to succeed by sharing his passion, vision, expertise, and fascinating experiences.

Wharton-educated and an Oxford MBA, he also received the Influential Marylanders Award, recognizing the top 50 people in the State up to the Governor.

Mr. Blass is also the recipient of the Top 40 Under 40 Executives Award as well as the prestigious international WebAward for Outstanding Achievement, and has been honored as Entrepreneur-in-Residence at the renowned Wharton School of business.

PROGRAM TOPICS

PRICELESS STRATEGIES FROM AN INNOVATOR:
HOW TO THRIVE IN CHALLENGING TIMES
In a constantly evolving world and today’s challenging economic climate, leadership through innovation, creativity and change management are no longer optional, but essential. Alexander Blass, grand prize winner of the Daily Record’s Top Innovator of the Year Award, reveals his strategies for success and an actionable blueprint. In this captivating and engaging keynote speech delivered to Fortune 500 and Global 1000 audiences worldwide, learn how you can reinvent yourself and your organization to get on the path to innovation today, think about “what’s next” and challenge the status quo in your industry. Discover essential characteristics and strategies of successful leaders, innovators, and innovative organizations. Grasp some of the challenges you must overcome to foster a thriving culture of innovation. Learn how to generate international buzz and excitement for your innovative endeavors with increasingly limited resources.

HOW TO DOMINATE YOUR MARKET AND BEAT THE COMPETITION
Alexander Blass teaches strategic methods for market domination and how to stay ahead of your competition. International case studies and best practices are studied across multiple industries to uncover what has differentiated the companies that have dominated their markets from those that have become defunct. Learn how to create unparalleled excitement and free publicity and media coverage for your products and service. Craft highly valuable, innovative and sophisticated buzz marketing and viral campaigns for your brand’s endeavors, which harness and grow your community of loyal customers and render your competition obsolete.

SOCIAL MEDIA MARKETING SECRETS AND WEB 2.0:
HARNESS THE POWER OF COMMUNITY
Over 70% of the global Internet population visits social networking or blogging sites. Companies and organizations are rapidly playing “catch up” to adapt to this user-generated, customer-centric wave of social computing by scrambling to adopt both external and internal social media marketing and Web 2.0 strategies. Learn how to harness the power of your customers and community. Develop a game-winning social media marketing strategy. Beat the competition by employing best practices for success. Learn how to foster deeper relationships with your customers, promote your programs, and leverage your exuberant customer base to evangelize your brand and take it global.

FUNDRAISING 2.0: REVEALING AND RAISING THE INVISIBLE MILLIONS
Blass, credited with “revolutionizing charitable giving,” offers an evocative and eye-opening look into human nature, delving into the psychology of giving as well as the power of social networks and grassroots activism. Blass explores how technological innovation is changing the face of philanthropy, and offers thought-provoking strategies for fundraising success.

Complete Biography

Wharton and Oxford-educated, Alexander Blass is an internationally acclaimed American innovator and entrepreneur. He has traveled to 50 countries and appeared in hundreds of media outlets, including multiple cover stories. He is the grand prize winner of the Daily Record’s Top Innovator of the Year Award, which credited him with “revolutionizing charitable giving” for inventing person-to-person giving technology on the Internet. He presently serves as President of Alexander Blass International, an executive education and training firm based in Baltimore.

Alexander keynotes some of the world’s most prestigious conferences on innovation/creativity, leadership/change, business development & entrepreneurship. Examples include the Abu Dhabi Innovation Forum in the United Arab Emirates, the World Management Forum, the European Conference on Creativity and Innovation in Portugal, the Stars of Business Awards in Dubai, the Kingdom Entrepreneurship Summit in Saudi Arabia, EPIC in New York, HR SUMMIT in Singapore, and IBM INNOVATE in India to an audience of 2,000 people.

Frequently interviewed by the media, Alexander is a highly sought after and inspirational keynote speaker, Master Class presenter, invited expert and consultant. Through his high energy, dynamic and engaging presentation style, he enjoys sharing his expertise, passion, vision and fascinating experiences with top corporate business audiences at Fortune 500 and Global 1000 organizations, as well as associations, non-profits, and students.

Alexander also received the Baltimore Business Journal’s Top 40 Under 40 Executives Award and the Daily Record’s Influential Marylanders Award. He was honored as Entrepreneur-in-Residence at the Wharton School of Business.

Previously, Alexander was a venture capitalist, strategy consultant, senior government executive, and software developer, beginning his career at KPMG Consulting. During his tenure as a venture capitalist, one of the fund’s portfolio companies went from a $500,000 fund investment to a nearly $500 million all-cash acquisition by a Fortune 50 corporation. He has worked with leading organizations worldwide on opportunities totaling over $1 billion, as well as serving on boards of various for-profit and non-profit organizations in the U.S. and overseas. Alexander has been an invited expert at the National Science Foundation on a dozen occasions, making investment recommendations on over $100 million of emerging technologies for the U.S. government.

He has appeared in numerous media outlets globally including the Wall Street Journal, MSNBC, Associated Press, BusinessWeek, Globe & Mail, International Herald Tribune, The Independent, The Guardian, Melbourne Age, The Sydney Morning Herald, FOX, Forbes, Washington Post, San Francisco Chronicle, The Sun, Information Week, Internet Evolution, Daily Record, South African Broadcasting Corporation, Chronicle of Philanthropy, Voice of Africa, Khaleej Times, Al Ittihad, Dubai Eye, SME Advisor Middle East, Private Sector Qatar, and many more.

Alexander received an MBA from Oxford University in England. He also holds a Master of Science degree in electrical engineering from the University of Pennsylvania, where he concurrently studied at the Wharton School of Business.

Todd Buchholz

Acclaimed author, former White House economic policy director and economist Todd Buchholz connects the dots between local and global markets, the politics that define business environments, and the people who drive it all. He puts global politics and financial markets into perspective and offers a positive understanding of the challenges and opportunities facing today’s markets. Buchholz “lights up economics with a wickedly sparkling wit,” says the Associated Press. Read more

Geoffrey Moore

Geoffrey Moore is a best-selling author, a managing director at TCG Advisors, and a venture partner at MDV.

 

Recognized as a leading business consultant to large companies facing formidable strategic challenges, Moore works with established enterprises in his role of Managing Director of TCG Advisors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice. With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution.

Also recognized for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups.

Moore has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books – Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line – are bestsellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Moore is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and, for the decade prior, a sales and marketing executive in the software industry.

PROGRAM TOPICS

Chasms, Bowling Alleys, Tornadoes, & Main Street: Marketing High Tech in the 21st Century
Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.

Darwin and the Demon: Innovating within Established Enterprises
Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category’s current stage of market development.

Core vs. Context: Reallocating Resources for Competitive Advantage
When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise’s resources. Building on the material in his most recent best seller, Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.

Outsourcing & Offshoring: Productivity, Perception, and Risk
Navigating the resources of the global economy is not for the faint of heart. But as competitive pressures increase, enterprises must find ways to leverage the work of others so that they can focus more and their unique value-adds. Drawing on recent consulting engagements with leading-edge firms, Moore outlines the current state of the art.

Orchestrating the Stack: Next-Generation Strategies in Enterprise IT
Enterprise IT has consolidated around a handful of gorilla vendors, each of which is looking to increase its territory as computing architectures move beyond the current Internet-enabled client-server approach to a future platform built up from modular services and next-generation languages and protocols. Moore outlines each gorilla’s game plan to give CIOs and other interested industry observers an early start in handicapping this race.

Provocation-Based Selling: How to Break-and-Enter Established Markets
Selling disruptive innovations requires a special approach as markets are self-organized to privilege incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.

Complex Systems vs. Volume Operations: The Challenges of Business Model Migration
As markets globalize, and current offerings commoditize, more and more companies are looking to changing business models as a source of new competitive advantage. But not all business models can cohabit in the same company. Drawing on recent consulting engagements with leading-edge firms, Moore surveys the landscape of business models and lays out rules of engagement for companies expanding into unexplored territory.

Managing Company Culture-No Hot Tubs Required
While it is generally acknowledged that company culture has a huge impact on the success of enterprises, there have been few models that help executives understand and leverage culture as part of the management toolkit. Building on the material in his most recent best seller, Living on the Fault Line, Moore lays out models and methods for a no-nonsense approach to the topic that has deep implications for leadership and change management initiatives.

Five Stages of Marketing Maturity: Where is Your Organization?
Based on twenty-five years of marketing experience in the high-tech sector, Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up’s marketing from a nice home page to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.

Core vs. Context: The Primer
The core versus context model is described in chapter two of the book, Living on the Fault Line – core being anything that contributes directly to competitive differentiation and leads to customer preference in purchase decisions. Context is everything else – all the things that you or your company or product must do to pass muster but which do not differentiate you from others in the same market. The key lesson for investors is that the New Economy, with the help of the Internet, enables companies as never before to outsource their context in order to focus on their core enterprises.

Full Biography

Geoffrey Moore is a Managing Director with The Chasm Group, a consulting practice based in California that provides market development and business strategy services too many leading high-technology companies. He is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. As a Venture Partner at Mohr Davidow, he provides market strategy advice to their high-tech portfolio companies. Geoffrey is a frequent speaker and lecturer at industry conferences and his books are required reading at Stanford, Harvard, MIT and other leading business schools.

Geoffrey’s current practice focuses on the concepts of his recent book Living on the Fault Line, targeted to CEO’s and senior executives of Fortune 500 companies facing the impact of the Internet. Geoffrey’s first book, Crossing the Chasm, initially published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or “”chasm”” that innovative companies and their products must cross in order to reach the lucrative mainstream market. A revised edition was released in July 1999 to update industries and case-study companies.

The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy.

The Gorilla Game, Geoffrey’s third book, was originally released in March of 1998 with a revised version, including a new chapter on internet investing, released August of this year. This book was co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancAmerica Robertson Stephens analyst Paul Johnson. The Gorilla Game combines the methodology Moore introduced in Crossing the Chasm and Inside the Tornado, with Johnson’s stock market valuation models and Wall Street expertise, and Kippola’s high-tech investment experience.

Geoffrey’s most recent book, Living on the Fault Line, focuses on a single theme: How should the management of a public company that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? Living on the Fault Line guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.

Prior to founding The Chasm Group in 1992, Geoffrey was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, he was a sales and marketing executive at three different software companies.

Geoffrey holds a bachelor’s degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College.

Ram Charan

Ram Charan is a highly sought after business advisor and speaker famous among senior executives for his uncanny ability to solve their toughest business problems. For more than thirty-five years, Dr. Charan has worked behind the scenes with top executives at some of the world’s most successful companies, including GE, Verizon, Novartis, Dupont, Thomson Corporation, Honeywell, KLM, Bank of America, and MeadWestvaco, and has shared his insights with many others through teaching and writing. Charan is well known for providing relevant advice that takes into account the real-world complexities of business.

Identified by Fortune as the leading expert in corporate governance, Dr. Charan is helping boards go beyond the requirements of Sarbanes-Oxley and the New York Stock Exchange by providing practical ways to improve their group dynamics. Boards, CEOs, and senior-most human resource executives often seek his advice on talent-planning and key hires. Over the past decade, Dr. Charan has captured his business insights in numerous books and articles; in the past five years, his books, including Execution: The Discipline of Getting Things Done (with Larry Bossidy), What the CEO Wants You to Know, Profitable Growth, and Boards That Deliver have sold more than 2 million copies. A frequent contributor to Fortune, Charan has written two cover stories, “Why CEOs Fail” and “Why Companies Fail,” and has had articles in the Financial Times, Harvard Business Review, Director’s Monthly, and Strategy and Business.

PROGRAM TOPICS

Leading Your Business Through the Global Tilt
It is quite obvious the business world is in a state of flux. We have plummeted from the highs of the last economic boom into the most troubled economy of the past fifty years – an economy that is now globally interconnected and immensely complex. Businesses are frantically trying to find their way in the newly reworked landscape, where the rules of the game seem unclear and sometimes unfair. Drawing on his experience with businesses worldwide, Ram Charan offers perspective and insight for business leaders operating in this new competitive arena, where the balance of economic power has dramatically shifted. The audience will learn:

  • The profound shift in economic power that is underway and the opportunities it presents
  • How to formulate a clear-headed strategic response to new kinds of global competition
  • What resources, skills and talent will be needed to respond to the global tilt
  • How to reorient the organization’s psychology and decision making
  • Specific companies in the North and the South that are succeeding in today’s challenging environment

Execution
The wide gulf between strategizing and getting things done is a growing problem in today’s increasingly complex business world. For businesses to prosper and grow, particularly in a challenging business environment, the gap between promising results and delivering them must be closed. Charan argues execution takes place as a result of robust dialogue that links people, strategy and operations. What’s more, he contends that leading the three core processes of an organization (people, strategy and operations) is the real job of running a business and espouses the need for deeply and passionately engaged leaders. The audience gains:

  • Recognition that execution cannot be delegated
  • Insight into how companies like Wal-Mart, Dell, and GE use execution to out-compete
  • The framework of flawless execution
  • Tools to develop the discipline of execution
  • Ability to use a robust, reality-based process for thinking about business in an integrated way

Growth
Growth is vital to economic recovery and is among the most pressing issues facing companies today, but growth doesn’t happen because managers decide to broaden the product line, spend more money on technology, beef up the sales force or acquire another business. Instead, growth starts with a mindset and insatiable curiosity about the world’s needs. This speech helps the audience:

  • Understand if the business isn’t growing sustainably and profitably, it’s dying
  • Learn how to fund growth, the corporate mindset required to grow, and the factors that must be considered to achieve balanced growth
  • Grasp a method of looking rationally at the risks involved in growth

Talent
The need for talented people in the right jobs can be summed up in a simple way: no talent, no numbers. Talent is a leading indicator of whether the business is headed up or down. Smart leaders put people before numbers, because it is talent, in the end, that delivers the numbers necessary to keep a business strong and healthy. The audience will gain:

  • Insight into how world-class companies find and nurture leadership talent
  • Understanding of why intimacy with your talent and a repetitive rhythm
  • of reviews are the foundation for creating a steady, self-renewing stream of leaders for all levels of an organization
  • Recognition that while financial results, market share, brand and legacy products all have a half-life that seems to grow shorter by the year, talent is the only competency that endures
  • Ability to pinpoint and build an individual’s leadership strengths
  • Specific guidelines for assessing and improving your company’s talent mastery capabilities

Innovation
We live in a world of unprecedented change and massive volatility. What remains constant is the capital most companies hold in terms of innovation and creativity. “Innovation,” says Charan, “is the world’ s best and perhaps only way to win in the face of fast commoditization.” Using examples such as Procter & Gamble, Honeywell, Nokia, LEGO, GE, HP and DuPont, all of which harnessed the power of innovation, Charan offers both an instructive and inspiring look at transforming today’s companies and remaining profitable in the face of economic uncertainty. The audience will gain:

  • How to put the customer at the center of innovation
  • The building blocks of innovation
  • How to view innovation as a social process
  • Insight into reducing the risk of innovation failure
  • The knowledge to become a leader in innovation

Profitability /Selling
The twin components of making a company profitable are a keen understanding of the operational underpinnings of the organization and creating a world-class sales team. Charan imparts the basics of business, the universals of success that apply whether you are selling fruit from a stand or running a Fortune 500 company. From this foundation, he then explains in detail how to run a company that is customer-centric- an absolute must in a world where pricing has collapsed and the consumer ‘s ability to comparison shop is unprecedented. Charan strips back the functions of running a company and making its sales team high functioning, no matter the size of the organization or the current business climate. The audience will gain:

  • Ability to get deeper and richer knowledge of your customer’s need and process for making purchase decisions
  • Insight into how to help your customer improve margins and drive revenue growth
  • Knowledge of how to connect sales with other key functions, such as finance and manufacturing
  • Insight into how to design new, customized offerings
  • Understanding of how to de-emphasize price in the selling process

Corporate Boards
In 30 years of helping directors deal with the practical challenges of governing well, Charan has become a leading authority on corporate boards. Directorship magazine named him “one of the most influential people in corporate governance and the board room.” He facilitates board self-evaluations, peer reviews, strategy retreats, and CEO evaluations, and advises on recruitment of new directors and compensation. Charan has served on several boards and on the National Association of Corporate Directors Blue Ribbon Commission on Corporate Governance. Participants will learn:

  • Specific ways boards can add or destroy value
  • How to define roles and assess performance for committees and the full board
  • How to set the board agenda in a way that moves the business forward
  • Principles of succession planning for the board
  • How to make the board a competitive advantage

Leadership
Fortune magazine calls him “the most influential consultant alive” – a reputation earned through more than 30 years of wise counsel to top business leaders around the globe. Charan has a unique perspective on how great leaders differ from the rest. He breaks through the fac;:ade of leadership to explain the capabilities leaders must possess, how to build a leadership-driven company, how to lead in economic uncertainty, how to develop and grow your own leadership capability, and finally, how to plan for smooth succession. The audience will gain:

  • Insight into what those teaching leadership tend to miss
  • Knowledge of when and how personality matters
  • Insight into how to build a pipeline of leaders who deliver
  • Understanding of how a company can develop leadership at each level of the organization
  • Ability to implement the “Apprenticeship Model” to grow new leaders

Ram Charan Books

 Full Biography

Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies, CEOs, and boards of our time. In his work with companies including GE, MeadWestvaco, Bank of America, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem. His real-world solutions, shared with millions through his books and articles in top business publications, have been praised for being practical, relevant and highly actionable—the kind of advice you can use Monday morning.

Ram’s introduction to business came early while working in the family shoe shop in a small town in northern India, where he was raised. He earned an engineering degree in India and soon after took a job in Australia. When his talent for business was discovered, Ram was encouraged to develop it. He earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar, then served on the faculties of Harvard Business School and Northwestern University before pursuing consulting full time.

Ram’s work takes him around the globe non-stop and gives him an unparalleled, up-to-date insider view of how economies and leading companies operate. Through keen observation and analysis, he forms powerful insights that help business leaders face their toughest challenges in the areas of growth, talent development, corporate governance, and profitability. His timely concrete advice is a powerful tool in navigating today’s uncertain business climate. Former Chairman of GE Jack Welch says Ram “has the rare ability to distill meaningful from meaningless and transfer it in a quiet, effective way without destroying confidences,” while Ivan Seidenberg, the former CEO of Verizon, calls Ram his “secret weapon.”

Ram has coached more than a dozen leaders who went on to become CEOs. He reaches many more up-and-coming business leaders through in-house executive education programs. His energetic, interactive teaching style has won him several awards, including the Bell Ringer award at GE’s famous Crotonville Institute and best teacher award at Northwestern. He was among BusinessWeek’s top ten resources for in-house executive development programs.

He has authored 15 books since 1998 that have sold over 2 million copies in more than a dozen languages. Execution, which he coauthored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive and USA TODAY.

Ram was elected a Distinguished Fellow of the National Academy of Human Resources and has served on the Blue Ribbon Commission on Corporate Governance. He has served on the boards of Hindalco in India, Emaar, Austin Industries, Tyco Electronics, and Fischer and Porter. His newest book, Global Tilt (Crown, February 2013), is a guide to leading your business through the radical shift in economic power currently underway.

 

Andrew Busch

Author, columnist and television commentator, Andrew Busch has been connecting the dots between events and global financial markets for the last twenty-five years. As the Global Currency and Public Policy Strategist for BMO Capital and outside advisor to Congress and the US Treasury, Andrew Busch regularly crafts strategies for dealing with the volatile global markets. With a humorous and humble Midwest approach, Busch shows audiences how to interpret the seismic global and public policy shifts that are taking place for investors and corporations. His timely and energetic presentations show attendees how to live and thrive in the current economic chaos.

A CNBC contributor who is regularly quoted in the press around the world, his blog is number one on CNBC’s website. In addition to his daily newsletter The Busch Update, his columns in Forbes and his monthly columns for SFO (Stock, Futures, and Options) Magazine, Busch has written World Event Trading: How To Analyze and Profit From Today’s Headlines.

Andy has appeared for the last three years on CNBC’s The Closing Bell with Maria Bartiromo and is a CNBC contributor. Also, he appeared on FOX Business, Canadian BNN’s SqueezePlay, Bloomberg TV, and numerous CNN shows including Lou Dobbs Tonight. He is regularly quoted in the following press: Wall Street Journal, Reuters News Services, Dow Jones News Services, Associate Press, and the Globe and Mail.

PROGRAM TOPICS

Lucky 13: Can we turn the corner?
Will 2013 prove to be the year where the global economic recovery sustains itself or will it fall into recession? Andrew Busch, editor and publisher of the Busch Update financial and political newsletter, draws on his thirty years of market experience to provide the opportunities and problems that lie ahead this year. As seen weekly on CNBC’s Money in Motion, Busch breaks down the chaos into clear, easily understood analysis with his unique perspective and humor. “After getting run-over by the biggest and baddest financial market players in the world and surviving, I can not only tell you their license plate numbers, but also how to get the economic bugs out of your teeth.” Andrew Busch will help you understand the forces of central banks and public policy makers as they attempt to pump up global economic growth. Europe, China and the United States are covered and connected to show you how they impact your world.

Dis-function in DC: What to expect, watch and avoid
The fiscal cliff, the economic bungee and Taxmageddon are all new terms to the political and economic landscape for 2013. Now more than ever, the intersection of politics and markets is key to understanding how the world works and how it impacts your business. As an outside advisor on financial markets to Bush administration and the McCain campaign, Andrew Busch has for the last thirty years focused on how Washington has impacted the economy, the financial markets and the world. US Treasury Secretaries John Snow, Hank Paulson and Tim Geithner as have sought out Busch’s advice on jobs, taxes and fiscal issues. In 2012, Busch met and advised: Sen. Orrin Hatch, Rep. Dave Camp and Rep. and VP candidate Paul Ryan. As seen weekly on CNBC’s Money in Motion, Busch details the upcoming winners and losers from the current combative and dis-functional US government with humor and insight.

Top Ten Risks for 2013: Positive and negative opportunities
The 2008 financial crisis, the European debt crisis and China’s stock market collapse were all three tailed events that have become the norm and not the exception in today’s market. Low probability, high-risk events generate uncertainty and opportunity for those willing to keep their eyes and options open in 2013. With his thirty years of financial market experience, Andrew Busch will detail what he sees as the top ten risks for 2013 that can create a +/- 10% move in the markets. From an election in Germany to the outlook for the US housing recovery, Busch supplies his unique brand of analysis and ideas. As author and publisher of the Busch Update, Busch has investigated and written on top, market moving events including his book, World Event Trading: how to profit from today’s headlines. (Wiley, 2007) Since March of 2011, Busch has shared his views on CNBC’s Money in Motion show with keen analysis and humor that shows how the global markets are connected and how they impact your world.

Gold, Oil and Ag: The volatile mix of commodities and quantitative easing
The US Federal Reserve, the Bank of England and the Bank of Japan are all on quest to promote economic growth using the most dangerous monetary tool available: quantitative easing. What will this mean for the value of gold, energy and agriculture products in 2013? Editor and publisher of the Busch Update, Andrew Busch will share his thirty years of expertise in the financial markets and detail not only which central bank succeed or fail, but also how their actions impact the commodity markets. As he does on CNBC’s Money in Motion, Busch breaks down the global central bank actions for your audience to show how they generate big moves in the value of gold, energy and agriculture products. Busch has enlightened and entertained farmers, bankers and politicians on the pitfalls and pratfalls that happen when Bernanke, Carney and Shirakawa, print unlimited amounts of money.

Full Biography

Andrew B. Busch is the Editor-in-chief for the global market and public policy newsletter, “The Busch Update.” He is regular panelist on CNBC’s new show, “Money in Motion” that appears every Friday. His views can be found on www.andrewbusch.com as well as CNBC.com.

For 22 years, he was with BMO Capital Markets and has written the Busch Update for the last 13 years. He was named BMO’s Global Currency and Public Policy Strategist in 2007. Based in Chicago, he is a recognized expert on the world financial markets and how these markets are impacted by political events.

He provides clients with analysis on public policy issues for China, Europe and the United States. Public policy is of growing importance as the role of government has become more intertwined with the markets and the private sector.

On a regular basis, Andy consults with staff from the U.S. Department of the Treasury and Congress on economic, financial market and tax issues. In 2011, Andy was asked to testify in front of Congress on the effectiveness of the 2009 Stimulus package. From 2004 to 2008, he was an outside advisor to the US Treasury Department and White House on the economy and financial markets. Andy had a similar role for the 2008 McCain campaign. He has met and advised the last three US Secretary of the Treasury including John Snow, Hank Paulson and Tim Geithner.

In addition to his CNBC show, Andy is widely followed by clients and media for his daily commentaries and his frequent appearances on major financial news outlets, including: the WSJ, The Hill, Politico and USA Today. In 2007, he published his book entitled, “World Event Trading: How to profit from today’s headlines” by Wiley.

Jonathan Salem Baskin

Jonathan Salem Baskin combines technology, history, 30 years of successfully bringing brands to market, and the latest research to deliver provocative insights into the ways people interact with businesses, governments and one another. He is regularly quoted by the news media because he speaks honestly and passionately about today’s latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client.

Jonathan has three decades of experience marketing some of the world’s biggest brands, having run communications for Limited, Blockbuster and Nissan, while later advising such iconic brands as Apple. He is a regular contributor to Forbes, a columnist for Advertising Age, marketing category expert at Answers.com, and has written extensively on technology and brands for InformationWeek. Baskin has written seven books: his first book Branding Only Works on Cattle, earned praise from Publishers Weekly and The Economist; his third book, Histories of Social Media, looks at the underlying dynamics of today’s social media technologies, and his fourth book, coauthored with Sue Unerman and entitled Tell The Truth: Honesty Is Your Most Powerful Marketing Tool, charts a new path for brands to build credibility and trust. He’s currently at work on his 8th book, The End of Anonymity, which will explore the challenges and opportunities for online relationships, whether between people, or with businesses and government.

He is a Senior Fellow Emeritus at the Smithsonian’s National Museum of American History, and received a degree in English Literature from Colby College, Waterville, Maine.

PROGRAM TOPICS

The Coming Privacy Crisis

Consumers are mostly unaware of the breadth and depth to which their once private data are being used by companies to not only serve them, but predict and then direct their online behaviors. Businesses have done little to bridge this gap in understanding, and consumers’ reaction once they find out could dwarf the uproar over the Snowden/NSA revelations. Baskin uses the latest research and evolving content for his next book to recommend ways businesses can help preclude this crisis, and how doing so can strengthen customer relationships on a highly topical issue.

The Innovation Trap

After years of being scolded for not innovating enough — and watching startups celebrated as the engines of disruption — established companies are beginning to realize that innovation was a trap from which they had little chance to successfully escape. Baskin spends his days as a managing director of Chicago’s oldest and most successful tech entrepreneur venture collaborative, and can show how big companies are learning to innovate on their own terms…and take tech startups with them.

Social Media, the Next Story

Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America’s Forbes and Advertising Age magazines, has studied brand engagement for years, and can specify what works, what doesn’t, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom, and yields actionable conclusions for better social engagement.

How to Create Sustainable Corporate Reputations

It’s common belief that a negative event can damage corporate reputation, and that the only way to prepare for such surprises is to have a PR plan at the ready. Baskin has studied data on 7000+ public companies over 10 years, and developed statistically reliable models that reveal most negative events aren’t really surprises, and that PR responses have little (if any) impact on them. The good news is that the likelihood of a crisis can be controlled by internal transparency and good governance. He shares specific case histories of what works, why, and how those insights can be applied to any company’s operations.

 

Jonathan Salem Baskin Books

Full Biography

Jonathan Salem Baskin started in the brand marketing business in high school, working at ad and PR agencies while his friend’s bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA’s highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey’s history. Relocating to the West Coast in 1989, Baskin was promoted to Chief Operating Officer of Grey’s Los Angeles office, where he led the communications strategy for the launch of Nissan’s Infiniti car division.

Baskin shortly thereafter moved “in-house,” joining Nissan to establish its first public affairs operation for North America. He lead the company’s first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan’s corporate ad campaign “Built for the Human Race.” Baskin spoke often on emergent brand marketing issues, such as “e-Marketing,” to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria’s Secret, Abercrombie & Fitch, and Bath & Body Works). He invented the company’s first television network for communicating with its 100,000+ employees (“LTV”), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company’s first online fashion webcasts. Recruited away to lead Blockbuster’s worldwide marketing communications efforts, he spearheaded the company’s repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world’s leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. He writes regular columns for Advertising Age and Forbes magazines. His first book, Branding Only Works on Cattle (2008) was both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, Bright Lights & Dim Bulbs (2010), was a readable collection is his more foresighted essays. His third book, Histories of Social Media (2011) traces online behaviors back to their historical roots. His latest book, Tell The Truth (2012), was called one of the year’s must-read books. He is currently at work on his fifth book.

He devotes his personal time to his family and to creating music in his basement digital studio.