Debbie Allen

Debbie Allen, CSP energizes, motivates and inspires business owners and managers to make positive changes to increase business growth and build profits. Her acute business sense, contagious enthusiasm, positive energy and humor make her a dynamic presenter. She has built and sold numerous highly successful companies in diverse industries and now teaches the lessons of success with her insightful business-building strategies to companies around the world. Debbie teaches others how to move past limited personal beliefs that may be holding them back from reaching their peak potential in business and in life.

As an international business speaker for 13 years, Debbie Allen has presented before thousands of people in 15 countries around the world. She is one of less than 10% of professional speakers worldwide to have achieved the honor of CSP, Certified Speaking Professional by the National Speakers Association and International Speakers Federation. Debbie was also honored by the National Chamber of Commerce with the prestigious Blue Chip Enterprise Award for overcoming obstacles and achieving fast business growth.

KEYNOTES, SEMINARS and WORKSHOPS:

Discover the Secrets of Wealth Attraction Branding
Redefine, Reposition & Re-energize your business and explode your results fast! Business has changed and the time is right for Reinvention. When you are constantly evolving in a way that serves your clients and positions your business for the future, Reinvention is a natural evolution.
Reprogram your business brand to stand out from the competition with an improved awareness. Learn how a powerful, targeted brand will breathe new life, energy and income into your business. Seize more opportunities to expand your business with a solid brand foundation and Internet domination.

Learn How To:

  • Redefine your overall business and brand strategy
  • Reposition your brand identity for fast growth
  • Reinvent your business to attract customers like crazy
  • Reprogram your marketing to target your best customers
  • Refocus your marketing efforts to dominate the Internet and social media

Reinvent Your Online Marketing for Maximum Results
Uncover the secrets to Re-Define, Re-Position and Re-Energize your website for rapid fire results. Discover innovative and creative online marketing strategies that will get your website working for you fast. Learn how to create internet domination around your expertise by instantly connecting with your target market. Stand out online by sweeping your brand effectively on to social media sites. Discover how to use social media to draw more traffic to your website and online database. Create more leads and business opportunities by utilizing the power of the internet and social media.

Learn How To:

  • Quickly implement online marketing strategies that get you fast results
  • Build a proven success strategy for social media
  • Market and sell more effectively online with a powerful brand platform
  • Dominate your competition online
  • Sweep your brand effectively throughout the internet

Shamelessly Successful Self-Promotion
Are You Holding Yourself Back From the Success You Deserve?
If you avoid self-promotion because you don’t feel comfortable with the concept … this presentation will give you a new belief system and the skills to promote effectively. You will discover how to remove limiting beliefs and obstacles that may be stopping you from reaching your peak potential.
Maximize your opportunities and build shameless success with the power of persuasion and the art of professional promotion and personal branding. Learn how to promote in the service of others and attract prospects to you like a magnet. Discover the three traits that highly successful promoters possess and learn how to implement them into your business plan.

Learn How To:

  • Remove barriers around limited beliefs and reach your peak potential
  • Overcome mindset obstacles that may be holding you back
  • Promote yourself in the service of others and build powerful connections
  • Use the power of personal branding to excel in business
  • Sell yourself and your business more effectively

Building Brand YOU Successfully
In today’s competitive business environment, personal branding has never been more important. The way we present ourselves, our experiences, skills and talents is all an integral to our success.
Being part of a brand dramatically affects the way others view you and your business. You are a brand, and that brand is continually being assessed both online and off. What you put out as your persona creates perception from others of what you are to them, in other words “your perceived value.”
Learn how your personal brand stands up against the competition and how to make the most of it. Discover real opportunities to use your brand to create more value and build more trust. Learn how to feature yourself as “the expert of choice” and move miles ahead of your competition.
Debbie Allen says, “Personal branding reflects how you represent yourself online from both a personal and business point of view. I believe that in this social media age everyone needs to pay more attention to his or her personal brand if they want to make an impact on the world.”

Learn How To:

  • Position your brand effectively online for maximum exposure
  • Add more trust, quality and interest from your prospects
  • Develop a consistent image that supports your brand
  • Feature yourself as the expert of choice
  • Monetize your business more effectively by building brand value

 

Full Biography

Debbie Allen, Business & Brand Strategist has built and sold numerous million dollar companies in diverse industries. She has been a successful entrepreneur since the young age of 19, never having to apply for a job in her life. For the past 20 years Debbie has presented before thousands of people around the globe in 28 countries.

Debbie started her speaking career as a retail expert and quickly became one of world’s top professional speakers to the retail industry. She teaches the lessons of ‘shameless’ success with her innovative business-building strategies. Her contagious enthusiasm for business and professional speaking began in 1995.

She has built and sold numerous highly successful companies in diverse industries. At the young age of 19 she became a successful entrepreneur and part owner of a car rental business in northwest Indiana. The rental company expanded into multiple businesses including mini-storage facilities, used car lot, camper sales, towing company, car wash, body shop and a towing company.

After learning how to build multiple businesses from the ground floor up, she sold her shares of the family business at age 30 and purchased her first retail clothing store. Buying a small fledgling retail business with no retail experience is not a wise move for most people, yet Debbie was determined to make it work. Within three years she turned her new passion for retail into a highly successful company, growing it 10 times over to a multi-million dollar business with multiple locations. After 15 years in the retail industry she sold her successful stores to three different owners, all for full asking price without a business broker.

She is one of less than 3% of professional women speakers worldwide to have achieved the honor of CSP, Certified Speaking Professional by both the National Speakers and International Speakers Federations. Debbie is also an international marketing mentor and business builder with clients all over the world. She is a bestselling author of five books on business and personal development including her best sellers, Confessions of Shameless Self Promoters and Skyrocketing Sales.

Debbie has been honored by the U.S. Chamber of Commerce with the prestigious Blue Chip Enterprise Award for overcoming business obstacles and achieving fast business growth. Her expertise has been featured in dozens of publications including, Entrepreneur, Forbes, USA Today, Selling Power and Sales & Marketing Excellence. She is also a regularly featured columnist in Personal Branding Magazine and has been featured in four motivational movies including The Opus and The Compass.

For the past 14 years Debbie has presented keynotes, seminars and workshops for diverse industries before thousands of people in 12 countries around the world. She presents motivational sales and marketing presentations for retail, mortgage, real estate, direct sales, franchises, entrepreneurial business conferences and women’s groups.

Debbie is a best-selling author of five books on business and personal development including Confessions of Shameless Self Promoters and Skyrocketing Sales. She is also a featured expert in four motivational movies including “The Opus and The Compass”.

“If you want the best in your personal and professional life … never settle for less than you deserve!” – Debbie Allen

Michelle Rosado

Michelle Rosado has a message of inspiration and empowerment for your audience, as well as an engaging style that will make your entire organization strive to new heights by helping them to discover their own inner strength both personally and professionally. Internationally recognized as “The Woman of Empowerment“, Michelle has overcome some incredible life obstacles, including surviving a physically and mentally abusive relationship, as well as escaping the World Trade Center just seconds before her offices were destroyed.

With more than 15 years in financial services, and over 20 years of business experience, Michelle Rosado has been influenced by some of the most successful people in business. Her message delivers innovative and unique empowerment strategies to enthusiastic audiences around the country. Industries from self-help, real estate, multi-level marketing, higher education and many more have been moved by Michelle’s powerful message. Michelle knows how to accelerate personal achievement and life fulfillment, and has created a definitive method to help people to reach their goals in record time as she has done.

PROGRAM TOPICS

9/11
Michelle Rosado shares her message of hope and perseverance beyond the unthinkable trauma of her ordeal and escape from the World Trade Center disaster on September 11, 2001. On 9/11/01, Michelle Rosado was on the 95th floor of Tower 2 of the World Trade Center when there was a crashing sound causing the windows in her office to shatter. The decisions she made in the moments following 9/11 changed her life forever.

Michelle is co-author of “Pursuing Your Destiny,” a book based on the true story of her escape from the World Trade Center on September 11, 2001.

Empowerment Strategies
Learn the tools, tips and resources to empower and inspire you organization. Your audience will be inspired and motivated to achieve greater success, by establishing a greater appreciation for life. Michelle will provide the tools necessary to achieve goals, find inner strength and adapt to change. Learn the techniques that allowed her to retire from corporate America by age 30 to become a full-time business owner, and then a professional speaker, author, and mentor.

Full Biography

MICHELLE ROSADO

Michelle Cruz-Rosado was born in New York, New York, to Filipino and Honduran immigrant parents, grew up in Queens, New York, and returned to New York City in 2000. Michelle began her financial career early in her life during the “irrational exuberance” on Wall Street in the 90′s and into the 2000′s. Her first article, “Will I Recover” tells of her personal experience as a survivor of the attacks of 9/11/01, was released in October of that same year and became the thought which led to her co-authored book, “Pursuing Your Destiny.”

In 2006, Michelle received a Lifetime of Achievement award from New York’s Madison’s Who’s Who, and is recognized throughout the business world as the “Woman of Empowerment.” Rosado’s remarkable story of survival has been featured on networks such as CNN, NBC Nightly News, FOX and more.

“Pursuing Your Destiny,” is based on the true life story of her escape from the World Trade Center on September 11, 2001. As a successful business owner, professional speaker, and coach, Michelle has inspired people around the world with her message of hope and perseverance. She has received a Lifetime Achievement Award from New York’s Madison’s Who’s Who, and is recognized throughout the business world as the “Woman of Empowerment.”

As a public speaker, Michelle presents passionately on a wide range of topics. She has presented to women’s groups, multi-level marketing companies, juvenile detention facilities, and has hosted all-day motivational training seminars. Her story has been featured on NBC Nightly News, MSNBC and CNN along with a photo of the towers taken by Michelle on September 7, 2001.

The inspirational story of her personal victory, entitled “Will I Recover” was featured in an article on the fifth anniversary of that fateful day. As a follow-up to the recollections of her victory, her second article, “The Recovery” was published in Envision Magazine’s October 2006 edition. The first article was written in the weeks following the tragedy for personal healing purposes, however the popularity and overwhelming feedback from readers worldwide would become the inspiration behind writing “Pursuing Your Destiny.”

Michelle is the co-founder of Rosado Companies, an organization dedicated to providing an array of top-notch services in the areas of technology, finance, and overall personal growth.

Jonathan Salem Baskin

Jonathan Salem Baskin combines technology, history, 30 years of successfully bringing brands to market, and the latest research to deliver provocative insights into the ways people interact with businesses, governments and one another. He is regularly quoted by the news media because he speaks honestly and passionately about today’s latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client.

Jonathan has three decades of experience marketing some of the world’s biggest brands, having run communications for Limited, Blockbuster and Nissan, while later advising such iconic brands as Apple. He is a regular contributor to Forbes, a columnist for Advertising Age, marketing category expert at Answers.com, and has written extensively on technology and brands for InformationWeek. Baskin has written seven books: his first book Branding Only Works on Cattle, earned praise from Publishers Weekly and The Economist; his third book, Histories of Social Media, looks at the underlying dynamics of today’s social media technologies, and his fourth book, coauthored with Sue Unerman and entitled Tell The Truth: Honesty Is Your Most Powerful Marketing Tool, charts a new path for brands to build credibility and trust. He’s currently at work on his 8th book, The End of Anonymity, which will explore the challenges and opportunities for online relationships, whether between people, or with businesses and government.

He is a Senior Fellow Emeritus at the Smithsonian’s National Museum of American History, and received a degree in English Literature from Colby College, Waterville, Maine.

PROGRAM TOPICS

The Coming Privacy Crisis

Consumers are mostly unaware of the breadth and depth to which their once private data are being used by companies to not only serve them, but predict and then direct their online behaviors. Businesses have done little to bridge this gap in understanding, and consumers’ reaction once they find out could dwarf the uproar over the Snowden/NSA revelations. Baskin uses the latest research and evolving content for his next book to recommend ways businesses can help preclude this crisis, and how doing so can strengthen customer relationships on a highly topical issue.

The Innovation Trap

After years of being scolded for not innovating enough — and watching startups celebrated as the engines of disruption — established companies are beginning to realize that innovation was a trap from which they had little chance to successfully escape. Baskin spends his days as a managing director of Chicago’s oldest and most successful tech entrepreneur venture collaborative, and can show how big companies are learning to innovate on their own terms…and take tech startups with them.

Social Media, the Next Story

Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America’s Forbes and Advertising Age magazines, has studied brand engagement for years, and can specify what works, what doesn’t, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom, and yields actionable conclusions for better social engagement.

How to Create Sustainable Corporate Reputations

It’s common belief that a negative event can damage corporate reputation, and that the only way to prepare for such surprises is to have a PR plan at the ready. Baskin has studied data on 7000+ public companies over 10 years, and developed statistically reliable models that reveal most negative events aren’t really surprises, and that PR responses have little (if any) impact on them. The good news is that the likelihood of a crisis can be controlled by internal transparency and good governance. He shares specific case histories of what works, why, and how those insights can be applied to any company’s operations.

 

Jonathan Salem Baskin Books

Full Biography

Jonathan Salem Baskin started in the brand marketing business in high school, working at ad and PR agencies while his friend’s bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA’s highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey’s history. Relocating to the West Coast in 1989, Baskin was promoted to Chief Operating Officer of Grey’s Los Angeles office, where he led the communications strategy for the launch of Nissan’s Infiniti car division.

Baskin shortly thereafter moved “in-house,” joining Nissan to establish its first public affairs operation for North America. He lead the company’s first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan’s corporate ad campaign “Built for the Human Race.” Baskin spoke often on emergent brand marketing issues, such as “e-Marketing,” to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria’s Secret, Abercrombie & Fitch, and Bath & Body Works). He invented the company’s first television network for communicating with its 100,000+ employees (“LTV”), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company’s first online fashion webcasts. Recruited away to lead Blockbuster’s worldwide marketing communications efforts, he spearheaded the company’s repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world’s leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. He writes regular columns for Advertising Age and Forbes magazines. His first book, Branding Only Works on Cattle (2008) was both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, Bright Lights & Dim Bulbs (2010), was a readable collection is his more foresighted essays. His third book, Histories of Social Media (2011) traces online behaviors back to their historical roots. His latest book, Tell The Truth (2012), was called one of the year’s must-read books. He is currently at work on his fifth book.

He devotes his personal time to his family and to creating music in his basement digital studio.

Mike Frank

“Little Ideas Pay Big Dividends in Sales”

While Mike Frank speaks on a number of business related topics, sales is his background and his strongest suit. He worked his way up from a fledgling salesman to vice-president of sales for an international company – he did this within four years and by the age of 26. His strength is in customizing the presentation, based on the client’s requests. He provides a high energy style, yet with solid practical, real life sales information.

He has been a straight commission salesperson his entire life. Mike is one of the very few people that Zig Ziglar asked to provide outside input in his best selling book, SECRETS OF CLOSING THE SALE. Several years ago, ENTREPRENEUR Magazine featured him in an article on several of the top sales trainers in America.

Mike speaks with authority, credibility and experience. Mike believes that is the little things we do or don’t do that makes the difference in sales success. He focuses on that concept and unless the client prefers a different title, he calls the program, LITTLE IDEAS PAY BIG DIVIDENDS – whether he is speaking for one hour or four hours. Mike is just as effective with retail salespeople as he is with ‘outside’ salespeople.

Among the pieces of the sales process that he can address are:

  • Prospecting skills
  • Working effectively with the gate keeper
  • Building rapport/positive relationships with clients
  • Organization/time management
  • Qualifying the prospect…the effective use of questions
  • Making an effective presentation
  • Overcoming objections
  • Closing the sale
  • Follow up after the sale or missed sale
  • Marketing ideas
  • Getting and using testimonials
  • Going the extra mile in customer service
  • Using creativity to the utmost, even if you’re not creative

PROGRAM TOPICS/TITLES

SALES, MARKETING, BUSINESS

Mike can speak for:

  • Outside Sales
  • Retail Sales
  • Trade show sales

Among the topics he can include in any sales or marketing directed presentation are:

  • Prospecting skills
  • Building rapport/positive relationships with clients
  • Organization/Time Management
  • Qualifying the prospect
  • Making an effective presentation
  • Overcoming objections
  • Closing the sale
  • Follow up after presentations
  • Marketing goes way beyond selling
  • Getting and using testimonials
  • Creative marketing and sales concepts

MANAGEMENT AND LEADERSHIP

  • Managing Change
  • Leadership by Example
  • Ethics in Today’s Business World
  • Creative Management and/or Marketing Concepts
  • “Entrepreneurism…Today and Tomorrow
  • Excellence in Entrepreneurship
  • Managing Time
  • Finding, Hiring, Motivating, Training and Retaining Good People
  • Enhancing Productivity

CUSTOMER SERVICE

  • You Can’t Separate Effective Customer Service from Effective Sales Skills
  • Effective Customer Service Starts at the TOP
  • Every Department is the Customer Service Department
  • How to Avoid Customer Complaints
  • How to Deal with Customer Complaints
  • Building Strong Client Relationships

EFFECTIVE SPEAKING AND PRESENTATION SKILLS

  • Speaking Skills for the Amateur
  • Speaking Skills for the Professional Speaker
  • Speaking Skills for Business Executives and/or Salespeople

MOTIVATION AND ATTITUDE

  • Coping with Change
  • Realistic Thinking and Positive Doing
  • Teamwork Makes the Difference

COMMUNICATION

  • Communicating Effectively
  • Communicating with Confidence

Full Biography

Mike worked his way up from salesman, to manager, to district manager, to regional manager, to national sales manager, to vice president of sales of an international corporation – within 4 years and before he was 26 years old.

He has spoken to over 3000 audiences in the United States, Canada, Australia, Malaysia, the Philippines, and Mexico and co-authored two books. In 1995, Mike published his first solely authored book.

He was the 1980-81 President of the 4000 member, National Speakers Association. He has made over 19,000 “cold-call” field sales presentations and has “field trained” over 100 salespeople.

Mike has been featured in many corporate “in house” video tape training programs. In 1980, he received the CSP designation (Certified Speaking Professional) from the National Speaker’s Association. Fewer than 8% of the membership has received this distinction. In 1990, Mike was the first speaker to ever receive both of the National Speakers Association’s highest honors in the same year:

• The CPAE Hall of Fame Award (Council of Peers Award for Excellence), presented to him by Dr. Norman Vincent Peale (only 135 other speakers have received this prestigious award)

• The CAVETT AWARD, the most cherished honor in the speaking industry
Mike attended the University of Georgia where he attained his BBA in Insurance/Real Estate.

Liz Goodgold

Speaker and author, Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience, demonstrating how branding is the key to boosting business. Read more

Anthony Melchiorri

In the 20 years Anthony Melchiorri has been in the hospitality business, he has a proven track record of understanding a company’s vision, its individual parts, and how to make those parts work together to complete the whole picture. Knowing that attention to detail and making each part of the operation functional and strong are key to profitability, Anthony has developed and re-positioned some of the finest and most high profile properties in the United States including the first Nickelodeon Hotel and Resort and the landmark Algonquin Hotel.

Anthony takes on clients in need of development or immediate re-positioning, applies his experience and ability to assemble teams specialized in hotel management, and adds value for the owners and developers to ultimately increase their bottom line. He has help create and implement a web-based third-party hotel company that helps owners attract customers at significantly lower margins than traditional third-party companies.

Anthony will help your audience understand how to create a plan, market, promote, and turn their company’s staff into a well-oiled machine. He has an unmatched ability to break down problems and find solutions that generate profits.

PROGRAM TOPICS:

Your brand is your calling card & the reason your customers choose you!
Anthony focuses on the following key issues to ensure that they all blend into your mission statement and the vision you have for your company.
He will help you answer critical questions about:

  • Your Identify: Who are you and why do you exist?
  • Collateral: If a customer touches it, they are touching your business.
  • Design Management: We create from the inside out and build designs that reflect your business, not a trend or a copy of a competitor.
  • Web Sites: They are tools that never tire or sleep and have the potential to expand your brand while you reach and exceed you dreams.

Sales and Marketing
Sales and Marketing are key to keeping your company flexible and moving forward. Develop strategies that will direct a larger market share of your targeted business to you, a critical function of your sales and marketing team. Most companies have reasonably effective sales and marketing departments but few have the creativity to set the standard for how to break down each market segment and work out a strategy to achieve the most desired results.
Your audience will learn the following:

  • How to assess your team and your plan
  • Ensure creation of short term corrective actions while working on long term solutions
  • Evaluate other sales offices, including your competition
  • Break down market segmentation and enact a plan for each segment
  • Review and evaluate your standing within your compset and devise a plan to take full advantage of all your opportunities

Hospitality Operations:
Anthony’s years of experience working with clients has enabled him to identify problems common to both fledgling as well as established companies. This has also given him the insight to help solve them – it’s not as easy as you might think! He will teach you how to develop effective company policies, train your staff, and manage your employees. Learning how to recognize sources of trouble before they have a chance to become crippling issues is vital to building a firm foundation for your company so that it can reach its full potential.
Anthony also teaches:

  • Develop Strategic Short and Long Term Planning. It may be a cliché, but it’s nevertheless true that an ounce of prevention is worth a pound of cure.
  • Enhance Your Customer Service and Create Esprit de Corps. He will help you and your staff strive for ever greater customer satisfaction and teach you how to instill professional pride and team spirit in your employees. Anthony strongly believes that a hallmark of the service industry is recognizing the needs and desires of customers and doing your best to exceed their expectations. As the head of any company there is a responsibility to pass that knowledge and understanding along to every member of the staff.
  • Keep the Bottom-Line in Mind. He will assist you to develop the skills to create realistic budgets, cash flow analysis, and capital investment plans
  • Learn How Best to Deal with Contractors, Vendors and Purchasing Agents. Get your venture off the ground and keep it operating profitably before, during, and after opening
  • Improve Your Aesthetic and Design Concepts. Following the cardinal rule that form follows function
  • Manage and Instruct. Managing the relationships between the corporate offices and the brands can be difficult and challenging requiring skill and finesse

Public Relations:
KEEPING A CLEAR HEAD
Your company’s image is the public face that you present to the world. How you are perceived is far too important to be left to chance. An effective public relations campaign has to be designed to let others know who you are, what you stand for, and how the unique services you provide can benefit them.
Learn how to:

  • Develop press kits and releases
  • Ensure your PR needs are met
  • Provide advice on how best to integrate your business into the social media
  • Set up crisis communication procedures
  • Train you and your staff about how best to deal with the media
  • Help you develop the “Big Idea” that can launch, reinvent or expand your business success

The Public Perception of your Brand is the Single most important Identifier of your Company.

Full Biography

In the 20 years Anthony Melchiorri has been in the hospitality business, he has a proven track record of understanding a company’s vision, its individual parts, and how to make those parts work together to complete the whole picture. Knowing that attention to detail and making each part of the operation functional and strong are key to profitability, Melchiorri has developed and repositioned some of the finest and most high profile properties in the United States including the first Nickelodeon Hotel and Resort and the landmark Algonquin Hotel. He takes on clients in need of development or immediate re-positioning, applies his experience and ability to assemble teams specialized in hotel management, and adds value for the owners and developers to ultimately increase their bottom line.

This April, Melchiorri brings his expertise as the “hotel fixer” to Travel Channel’s new original series “Hotel Impossible.” In this weekly one-hour program, he helps turn around the business of a struggling hotel fighting to survive.

Melchiorri was put on the fast track to success early on at the landmark Plaza Hotel as director of front office operations. This led to several operation positions at such hotels as the Embassy Suites and Millennium Hotels. By the age of 29, Melchiorri became a seasoned professional and was selected to be general manager of the Lucerne Hotel in 1997. Under Melchiorri’s management, the Lucerne was developed into one of the top ranking hotels in New York City, and selected as the New York Times Travel Guide’s Best Service Hotel.

After seven years at the Lucerne, Melchiorri was appointed general manager of the world famous Algonquin Hotel. At the time, the Algonquin had seen better days. Melchiorri and his team closed the hotel for a month and oversaw a basement-to-roof renovation, including all the restaurants and back-of-house areas. Not only did Melchiorri complete the project on schedule and on budget, but he and his team re-positioned The Algonquin to become a highly-rated Michelin Guide Hotel. Further, the hotel’s public relations campaign won a Hospitality Sales & Marketing Association International “Best of Show Award” for marketing.

After the Algonquin was re-positioned by Melchiorri and his team, the hotel owner sold it for a significant return and asked Melchiorri to be senior vice president of the first Nickelodeon Hotel and Resort. There, he oversaw the 25 acre, 800 room resort helping it to become one of the most sought-after travel destinations in Orlando, Florida. Melchiorri successfully made the transition into the asset management side of the business, becoming the first vice president of Tishman Hotels and the asset manager of the Westin Hotel in Times Square.

As senior vice president of New York Hotel Management Company, Melchiorri helped develop a 310 all-suite hotel in Times Square overseeing construction, design, pre-opening, opening and post-opening operations. When Melchiorri’s work was complete, the TripAdvisor guest satisfaction score for the hotel had reached 96%, putting the hotel in the top-two percentile of all hotels in New York City.

Melchiorri has an unmatched ability to break down problems and find solutions that generate profits. In addition to being the host and lead in Travel Channel’s “Hotel Impossible,” he also runs his own company, Argeo Hospitality, consulting on hotel projects for private owners and investors. Argeo Hospitality has the ability to create a plan, market and promote a company, and turn its staff into a well-oiled machine.

Melchiorri served for five years as a protocol officer in the U.S Air Force. He currently resides in New York with his wife and three children.

Dan Coughlin

Dan Coughlin

Dan Coughlin is a student and teacher of practical processes that improve business performance. His Read more

Bruce Himelstein

Bruce Himmelstein

Recognized as one of today’s top sales and marketing innovators, Bruce Himelstein is credited with leading the recent revitalization of the The Ritz-Carlton Company brand. A 37-year veteran of the hospitality industry, his career evolved from a humble beginning when, right out of college, he became bellman at the Americana Hotel in Albany, New York, and continued to his being named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott.
Read more

Rick Barrera

Rick Barrera

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Starbucks, Chico’s, Yellowfreight, Lexus, Tivo, and Google will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Read more

Nido Qubein

Nido Qubein

Nido Qubein came to the U.S. as a teenager with no knowledge of English, no contacts, and only $50 in his pocket, yet ended up an extraordinary business entrepreneur. President of High Point University, an undergraduate and graduate institution of more than 3,000 students from 50 countries and 44 states, Qubein lives daily with challenges.

Since taking the helm in 2005, he has transformed the university into one of the nation’s premier institutions by raising more than $150 million, Read more