Remembering 9-11

This year the fall meeting season will again embrace 9/11, one of the most memorable dates in American history. Most Americans will never forget where they were on that fateful day. Take time to remember the tragedy, how we all pulled together as a nation, and began to remember why we are still the greatest nation. Many corporations and associations, as well as educational organizations, will be creating special programs for their audiences to honor and remember all Americans, especially those who lost their lives that fateful day, the first responders and other heroes who helped save lives and those who continue to grieve their losses. If your group is planning a recognition program for members to come together in observance of this historic date, CBA Speakers Bureau is honored to represent several presenters for your consideration.

9-11 ~

Please click on any image below or contact us for further information.

1 - Suson       2 - Torillo        5 - Brown

3 - Pagonis             4 - Halley

8 - Rosado      7 - Ridge

MLB Alumni

Tim Brown

Tim Brown is a retired, decorated 20-year FDNY firefighter, a survivor of the 2001 terrorist attack on the World Trade Center, a first responder to the 1993 terrorist attack on the WTC and a veteran of the New York Urban Search & Rescue Task Force team that responded to the 1995 terrorist attack on the Alfred P. Murrah federal building in Oklahoma City. Tim lost 93 of his friends on Sept. 11th, including his two best friends.

His last assignment in the FDNY was Rescue Co. 3 in The Bronx. He served several years in Mayor Giuliani’s Office of Emergency Management. Tim spent two years on special detail to the federal government, serving as a special assistant to the Secretary of Health and Human Services during the Anthrax terrorist attacks in 2001-2002 where he was a founding member of the U.S. Department of Homeland Security.

He earned his Top Secret government clearance while helping to build command and control into the Department. He also responded to the 2003 Station Nightclub
fire in Rhode Island, which killed 100 people. Tim helped the Governor manage the aftermath and stayed on to recommend changes to their emergency management system.

Tim has been a leader in defending the memory of those lost on 9/11 at Ground Zero. He is a media commentator on the subject and has appeared on all major news channels including FOX News, CNN, MSBNC, CNBC and dozens of local news programs. Tim is a sought-after voice on the subject and has appeared in many documentaries. In 2011, two new documentaries premiered, the first from the American Center for Law and Justice named “Forever Changed 9/11 in Remembrance” and the second named “Rebirth”. Rebirth received rave reviews at the Sundance Film Festival, was purchased by the Showtime Television Channel for distribution, and won a prestigious Peabody Award in 2012.

Tim’s difficult experience, as documented in the film, has made him a sought after speaker regarding Post-Traumatic Stress, grief, resilience of the human spirit and hope. He has been a featured speaker to numerous organizations, and has spoken at many colleges and universities, including the 2011 Vinfen Film Festival at Harvard Medical School. Vice President of the United States Joe Biden invited the Rebirth participants to the White House to screen their film to a group of psychology students. He was also a keynote speaker at the US Naval Academy Third Company banquet and was invited to give a TEDX talk at the University of Northern Illinois. He has volunteered to aid and assist many charitable organizations including the National September 11th Memorial and Museum, Carry the Load, Ride2Recovery, and has helped to develop a new fundraiser benefiting the Stephen Siller Tunnel to Towers Foundation entitled the Captain Billy Burke Freedom Tower Climb.

 

BIOGRAPHY

Tim Brown is a retired, decorated 20-year FDNY firefighter, and a survivor of the 2001 terrorist attack on the World Trade Center, a first responder to the 1993 terrorist attack on the WTC and a veteran of the New York Urban Search & Rescue Task Force team that responded to the 1995 terrorist attack on the Alfred P. Murrah federal building in Oklahoma City. Tim lost 93 of his friends on Sept. 11th.

His last assignment in the FDNY was Rescue Co. 3. He served several years in Mayor Giuliani’s Office of Emergency Management. Tim spent two years on special detail to the federal government, serving as a special assistant to the Secretary of Health and Human Services during the Anthrax terrorist attacks in 2001-2002, earning his Top Secret government clearance while helping to build command and control into the Department. He also responded to the Station Nightclub fire in Rhode Island which killed 100 people. Tim helped the Governor manage the aftermath and stayed on to recommend changes to their emergency management system.

 

Joe Torillo

Buried alive twice on September 11, 2001, this smart, funny, and now retired FDNY lieutenant shares his amazing stories and strong messages that attendees will never forget. The lessons Joe learned on and after September 11, 2001, inspire attendees to thrive through change under any circumstance, and to accept and handle unexpected stress and adversities – redirecting them with positive empowerment and reaching their goals and dreams. Attitude and perseverance are everything.

A FEW OF JOE’S MOST REQUESTED PROGRAMS:

  • Buried Alive With the Will to Survive – From Devastation to Inspiration
  • (Your company) – Teamwork Now More Than Ever
  • Putting the Spark in (your company’s) Fire
  • Prejudice, Stereotyping, and Discrimination
  • The Price Tag of Greed, An Overview of a Chutes and Ladders Life
  • Buried Alive With the Will to Survive – From Devastation to Inspiration

Sept 11th, 2001, is the day where the world stood still.

Buried, crushed and bleeding beneath the tons of rubble of the South Tower, Joe wondered what life could be if given just one more day. He was miraculously found alive by rescue workers with multiple fractures, a massive brain injury and barely breathing. The light of day was something he always took for granted. Within ten minutes of being rescued, Joe was buried again under the debris of the second collapse …the North Tower. Joe now travels the world sharing his amazing and inspirational story of survival. A real and regular person, he shares his lessons of managing fear under the most horrible situations.

The lessons Joe learned on and after September 11, 2001 inspire attendees to thrive through change under any circumstance, and to accept and handle unexpected stress and adversities – redirecting them with positive empowerment toward reaching their goals and dreams. Attitude and perseverance are everything. **This program will be customized by Joe to meet your goals for the session.

  • “You’ll never know your true strength until your weakest moment.”
  • “Success is not luck – it is the intersection where preparation meets opportunity.”
  • “Happiness is the paying the price of building character and a good reputation.”
  • “Bravery is the coward that escapes from inside of you.”
  • “The first step of getting somewhere is to decide that you are not going to stay where you are.”
  • “The best lessons in life often come from the bad and the wrong, for they are the ones from which you learn the most.”
  • “Self doubt is our worst enemy, for it seeks to compromise our ability to succeed.”

 

BIOGRAPHY

Joe Torrillo was a 25 year Lieutenant with the NYC Fire Dept. who is now retired on disability. He spent the first 15 years of his career in Engine Company # 10, across the street from the South Tower of the World Trade Center. While recuperating from a severe injury on New Years Eve of 1996 going in to 1997, Joe was assigned to convalesce in the office of fire safety education.

Eight months into this “light-duty” position, Joe was ultimately named the Director of this public-based program. In his new position, Joe would co-design a children’s state-of-the-art fire safety learning center, which opened in October, 2000.

This new venue, “The Fire Zone “, in the heart of Manhattan, was nominated and won the coveted “THEA” award at the Emmy’s in 2002. Shortly thereafter, in January of 2001, Joe worked on a project with Fisher-Price Toys to help design a new children’s “action figure”, which was part of their line of “Rescue Heroes”. This new action figure was named “Billy Blazes” and was a likeness of a NYC Firefighter, who was an addition to their other “Rescue Heroes “.

In conjunction with the Executives of the Fisher-Price Corp., Joe chose the “Fire Zone” as the location for the press conference to introduce “Billy Blazes”, and then keeping with a safety theme, ironically chose the date of September 11, 2001, because 9/11 is the Emergency phone number in New York City.

On the way to the press conference, that was set for 9 a. m., Joe was about an eighth of a mile away from the World Trade Center, when American Airlines Flight #11 struck the South Tower at 8:46 a.m. Fearing for his Firefighter brothers in Engine Co. 10 and Ladder Co. 10 across the street from the Towers, Joe diverted to the scene to render assistance.

Three minutes after donning borrowed bunker gear, at 9:03 a.m., the second jet, flew over Joe’s head and slammed in to the South Tower. With a background in Structural Engineering, Joe made an immediate assessment that everyone above the fire was doomed to death, and the buildings would collapse.

While Joe was involved in the rescue operation, the South tower fell at 9:59 a.m. Joe was buried alive with a fractured skull, broken ribs, broken arm, crushed spine and heavy internal bleeding. Shortly after being found alive in the rubble, they removed Joe on a long spine board and placed him on the deck of a boat on the Hudson River, with the expectation of getting him to a hospital.

As emergency personnel were holding his split scalp together, the North Tower fell and buried Joe alive again. He was alone in the engine room.

About 45 minutes later, Joe was once again rescued from the debris, and taken across the Hudson River, where he awoke in a hospital room at the Jersey City Trauma Center in New Jersey. Because he was wearing a borrowed set of firefighting clothing with the name Thomas McNamara, Joe was misidentified by that name, and Joe was declared missing for 3 days.

By the time the sun set on the evening of September11, 2001, Joe had miraculously survived the collapse of both Towers, but with life-long injuries.

Sadly, “Billy Blazes” would come to represent the 343 New York City Firefighters who had made the supreme sacrifice of their lives in the rescue effort.

Today Joe Torrillo travels the world as a professional speaker with a quest to make our country the “Re-United States of America”, resurrecting patriotism, trumpeting the men and women of the Armed Services, mentoring adolescents, and inspiring audiences of all sizes to embrace change and never give up on their dreams.

Joe has a wide variety of topics to choose from which are all both inspiring and high in content. His memorable programs are an excellent fit for ANY type of organization. Joe’s speaking engagements very often end with a standing ovation, followed by a long line of attendees excited to meet him and shake his hand.

 

Kizer and Bender

 

Rich Kizer & Georganne Bender are professional speakers, authors and consultants whose client list reads like a Who’s Who in business. Companies internationally depend upon them for timely advice on consumers and the changing market place.

KIZER & BENDER made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers; they’ve also been named Two of Retailing’s Most Influential People. And with good reason: Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion and everything retail.

They are widely referred to as consumer anthropologists because they stalk and study that most elusive of mammals: today’s consumer. KIZER & BENDER are well known for their unique and intensive consumer research. Any speaker can talk about customers, but Georganne and Rich actually become them. In addition to yearly focus groups, one-on-one interviews, and intensive on-site studies, their research includes posing as every kind of customer you can imagine, and maybe even a few that you can’t. The result of their research is literally straight from the customers’ mouth: solid ground level intelligence you can use to better serve your own customers.

KIZER & BENDER’S observations are widely featured in the medias, including the ABC News special report “How Stores Hook You.” Their books Champagne Strategies on a Beer Budget! and Jingle Bells… Christmas Sells: Events Promotions & Tips for the Holiday Season” have helped thousands of retailers improve their bottom line. Their by-lined column, Georganne & Rich on the Road was twice honored with The American Society of Business Publication Editors Award of Excellence (ASBPE).

Since 1989, KIZER & BENDER’S presentations have blended brilliant content with colorful examples, humor and insight. You’ll learn while you laugh! And you’ll come away with inspiration, strategies, tactics, tips and techniques you can use the second you return to your business!

Some of Rich and Georganne’s Programs

• The Crackle Factor Taking your Business Off Auto-Pilot: It’s time to turn off the auto-pilot and make your store crackle again! You may have noticed that there is something missing in retail stores lately. Too many stores look and feel the same: stale, uninspired and staffed with people who look like they’d much rather be somewhere else, doing something else. Now, you might read this and think, “not my store”, but what if your perception is wrong? How your customers view your store is what counts, and today’s savvy customers want stores that CRACKLE! Retail anthropologists, Rich Kizer & Georganne Bender call it “The Crackle Factor™”, that wonderful feeling of anticipation customers get every time they visit their favorite store. That “you never know what cool thing is around the corner” kind of feeling that builds in the pit of your stomach. Crackle! isn’t the merchandise you sell, and it’s not the four walls of your store; Crackle! is what your customers feel each time they walk inside your front door. Join Kizer & Bender as they share what successful retailers do to re-invent their stores and consistently create unique customer experiences. If your Crackle Factor™ has fizzled out, then you won’t want to miss this exciting and profitable presentation. You’ll leave armed with enough crackling ideas to thrill your customers and leave your competition in the dust!

• Neutralizing Your Competition: How to Stand Tall in a Crowd of Competitors:  It’s a competitive world out there! A retail chain does something cool for its customers and the other big boxes follow suite. The leading independent introduces a new service and the store across town adds it, too. Pretty soon every store is doing the same things to build traffic, yet customers fail to take notice. That’s because the things that were once considered “out there” have been deemed ordinary by today’s consumers. With so many retailers doing the same things the question is this: What are you doing in your own store that makes it special? What are you willing to do for your customers that no other store can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your store and your people? “Neutralizing Your Competition” is chock-full of strategies and tactics, tips and techniques to set you far above your competition. You’ll leave this presentation armed with the tools and the know-how to keep loyal customers close and attracting new ones.

• Are Your Promotions Causing Commotions:  Have you longed to host traffic-building, door-spinning promotional events? Do you want to be the next one to hold an event envied by retailers all across the country? Would you like to have at least one no-cost, low-cost in-store event penciled in for each and every month on your promotional planning calendar? Then this is the sales-building seminar you’ve been waiting for! For over 25 years Rich Kizer and Georganne Bender have collected and personally tested no cost, low cost retail events and promotions. You’ll learn the secrets to running successful in-store promotional events, plus all the pre and post planning essentials you’ll need to go along with them. Created expressly for retailers, this seminar is loaded with retailer-tested, tried and true “Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you just can’t afford to miss!™”

• Prospering in Turbulent Times: Today’s consumers have more choices then they’ve ever had before. And where you once had competition, you now are faced with hyper-competition — and that competition comes at you from all sides. Customers can buy what you sell in any number of places: your competitors, on-line, catalogs, kiosks–you name it. That means that your company has to be better than ever, and you need to do the things that make you different; special–things that make customers want to choose your business above all others. During Prospering in Turbulent Times Rich Kizer & Georganne Bender share what they’ve found it takes to be successful in today’s crazy and competitive marketplace. You’ll learn strategies, tactics, tips and techniques to improve your operation, thrill your customers and dramatically improve your bottom line.

• The Science of Shopping: How to Set Your Sales Floor to Sell!
One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration; another is to combine it with eye-appealing displays that pull customers in and convince them to buy. Your savvy customers want more than just a place to buy “stuff”; they can do that anywhere. They want to be entertained and visually stimulated, and they want to shop in a unique environment that makes their shopping decisions easier. You want that too, but in order to do that your store’s ambience, décor, signing, and displays must all work together, creating sales even when your associates are busy helping other customers.

This presentation offers up ideas and advice you can take to the bank! You’ll learn: The most popular and productive store layouts, plus how to choose the one that makes sense for your store; How to choose interior colors and décor elements to create an ambiance that encourages customers to buy; What you need to know when choosing exterior signing; The key elements of in-store lighting; How to properly identify your store’s Decompression Zone; How to use Speed Bump Displays, Strike Zone Merchandising, Power Walls, and Merchandise Outposts; Where to place your Checkout Counter for optimal success; How to use Cross-Merchandising, Vertical Merchandising, and Color Ribboning, and more! You’ll leave armed with strategies, tactics, tips and techniques you will be able to use the second you return to your store!

Bonus!
Each attendee will receive a free copy of KIZER & BENDER’s
Visual Merchandising ebook that covers the topics presented and more!

• Digital in Diapers: Marketing to Millennials & Generation Z
Welcome to the age of the NEW consumer: a younger consumer who demands to be taken seriously; a consumer who knows their way around social media and is not afraid to use it to their advantage. These two “new” generations, are as different as they are similar, and they are changing how we do business. You’ll meet: Generation Z: The “Zeds” are the first 21st Century generation, and although they may resemble the kids of our past, they are very different. This is a generation of little adults, marketers call it KYOG: Kids Getting Older Younger – six is the new sixteen. Zeds left the womb knowing how to work a computer/smartphone/tablet and never looked back. They’ve always carried the Internet in their pockets – they do not know life without technology. The Millennials: Before the Zeds came along, the Millennials were said to be the most beloved and doted upon children ever to walk the face of the Earth. This has produced a generation of brand conscious, question-asking consumers who enjoy plenty of personal attention. They expect to be your most important customers. Join consumer anthropologists Rich Kizer and Georganne Bender and learn strategies to help you understand their personalities, the events that shaped them, things that motivate them, and most importantly, what’s required to connect with them in person and online. You’ll learn smart ways to promote your business on social medias; what to post to encourage conversation, which social medias younger generations prefer, and more.

Rich KIZER & Georganne BENDER BIO

Rich Kizer and Georganne Bender are professional speakers, authors and consultants whose client list reads like a Who’s Who in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place.

KIZER & BENDER are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing’s Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and have been listed among the Top 50 Retail Influencers since 2015. Their Retail Adventures blog was named the Top Retail Blog by PR Newswire Media, and was recently included in the Top 25 Websites for Retailers, the Top 50 Retail Blogs, 24 Retail Blogs Every Small Business Entrepreneur Should Be Reading, and the 7 Best Retail Publications.

Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. They are widely referred to as consumer anthropologists because they stalk and study that most elusive of mammals: today’s consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to yearly focus groups, one-on-one interviews, and intensive on-site studies, their research includes posing as every kind of customer you can imagine; and maybe even a few that you can’t. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.

KIZER & BENDER’s observations are widely featured in national newspapers, national and international industry and consumer publications, and on radio and television programs across the U.S. These include, The New York Times, Chicago Tribune, Chicago Sun Times, Las Vegas Review Journal, NBC, CBS, WGN, ABC, MSNBC,National Public Radio (NPR), The Voice of America, AARP, and National Retail Federation publications. Their books “Visual Merchandising & Store Design:  How to Set Your Sales Floor to Sell”, “Digital Marketing: Essential Strategies for a Noisy World”, “BRANDING!”, and “Jingle Bells…Christmas Sells: Events, Promotions & Tips for the Holiday Season!” have helped thousands of retailers improve their bottom line. Their by-lined column, Georganne & Rich on the Road is a two time winner of the American Society of Business Publication Editors (ASBPE) Award of Excellence.

KIZER & BENDER are married – just not to each other! 2017 marks their 27th year as a speaking team. Their presentations blend brilliant content with colorful examples, humor, and insight. You’ll learn while you laugh! And you’ll come away with inspiration, ideas, strategies, tactics, tips and techniques you can use the second you return to your business!

PARTIAL LIST OF INDUSTRIES and ASSOCIATIONS KIZER & BENDER HAVE PRESENTED TO:

                    Apparel                             Auto                                          Liquor

                    Crafts                                Merchandise Marts                 Small Engine Repair

                    Hardware                         Convenience Markets             Hospital

                    Furniture                          Oil Companies                         Volunteer Associations

                     Lumber                             Lottery                                      Bowling Proprietors

                      Music                                 Campgrounds                           Funeral/Cemetery

                      Carpeting                          National Parks                          Art Materials                                  

                      Product Designers            Flooring                                     Hobby & Models  

                       Independent Retailers      RV                                              Pharmacy

                       Convenience                        Hair Salon                                After Market & Accessories

                       U.S. Army                             Quilting                                     Spa

                       Pubic Lands Alliance         Pottery Studios                          Travel/Tourism       

                       State Associations               Chamber s of Commerce        Indoor Tanning

                       Equestrian Associations     Home Bldrs/Contractors        Store Planning & Design    

      

 

Simon T. Bailey

Simon T. Bailey is a leadership catalyst whose expertise equips emerging leaders with tips, tools, and techniques Read more

Michael Walsh

Mike Walsh, best-selling author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, is a leading authority on the digital future. He helps to prepare business leaders for what’s next. Rather than focusing on the distant future, Mike takes an anthropological approach – scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable business strategies. Mike’s expertise is explaining new patterns of consumer behavior and disruptive technologies in emerging markets. Read more

THE GENERALS

Lt. Col William Gus Pagonis and Brigadier General Nick Halley

Present

“General Knowledge”

 

Read more

Garrett Oliver

 

Best-Selling Author Garrett Oliver is the brew-master of The Brooklyn Brewery, the Editor-in-Chief of “The Oxford Companion to Beer“, and the author of the award-winning book “The Brewmaster’s Table.” He is one of the world’s foremost authorities on beer and brewing and has spoken at more than 800 events in 14 countries. After years of amateur brewing inspired by beers he had encountered during a year in England, Garrett began brewing professionally at Manhattan Brewing Company in 1989 as an apprentice. He was appointed brewmaster there in 1993. He soon became widely known both here and abroad for his flavorful interpretations of traditional brewing styles and as an avid and entertaining lecturer and writer on the subject of fine beer. Garrett has hosted hundreds of beer tastings and dinners, writes regularly for beer and food-related periodicals, and is internationally recognized as an expert on traditional beer styles and their affinity with good food.

Garrett explains how beer is like bread – there’s a big difference between the real and the fake – and how it’s possible to create a great product while growing a responsible, sustainable business.

 

PROGRAM TITLES:

•  An evening with Garrett Oliver

•  Beer, The Universe and Everything

•  Portrait of the Artist as a Young Brewer

•  Beer, the Avatar of the Emerging Food Movement

Full Biography

Garrett Oliver is the brewmaster of The Brooklyn Brewery, editor-in-chief of The Oxford Companion to Beer, author of The Brewmaster’s Table, and one of the foremost authorities in the world on the subject of beer. Garrett Oliver began brewing professionally at Manhattan Brewing Company in 1989 as an apprentice. He was appointed brewmaster there in 1993. He soon became widely known both here and abroad for his flavorful interpretations of traditional brewing styles and as an avid and entertaining lecturer and writer on the subject of beer. Garrett has hosted more than 800 beer tastings, dinners, and cooking demonstrations in fourteen countries, writes regularly for beer and food-related periodicals, and is internationally recognized as an expert on traditional beer styles and their affinity with good food.

In late 1994, Garrett joined The Brooklyn Brewery as brewmaster. Many of his beers have won national and international awards. He has served as a judge for the competition of the Great American Beer Festival for twenty years, and has been a perennial judge for the prestigious Great British Beer Festival competition and The Brewing Industry International Awards. He has hosted tastings and talks for many cultural institutions, including the Smithsonian, MassMOCA, the American Museum of Natural History, the National Geographic Society and The Jewish Museum. In the United States, Garrett has made numerous radio and television appearances as a spokesman for craft brewing.

Garrett has hosted beer tastings and dinners at many fine restaurants, cooking schools, and food events including several dinners at James Beard House, Eleven Madison Park, Per Se, Craft NYC, Oceana, The Waldorf-Astoria, Gramercy Tavern, Aubergine (London), Noma (Copenhagen), the Slow Food Cheese Festival and Salone del Gusto in Piemonte, Italy, Restaurant Roberta Sudbrack (Rio Di Janiero), Restaurant Julia (São Paulo), Anthony’s (Leeds), Cape Wine 2006 (South Africa), The Association of Westchester Country Club Chefs, The American Institute of Wine and Food, The Culinary Institute of America, the Sommelier Society of America, The French Culinary Institute, The Institute for Culinary Education, Johnson & Wales University and the 2008 GEL Conference. Garrett was a founding Board member of Slow Food USA and then later served for five years on the Board of Counselors of Slow Food International. He was also a 2009 and 2010 finalist for the James Beard Award as “Outstanding Wine or Spirits Professional.”

Garrett’s first book, The Good Beer Book, co-written with Timothy Harper, was published in 1997 by Putnam/Berkley Books. In 2003 he authored The Brewmaster’s Table: Discovering the Pleasures of Real Beer with Real Food. The Brewmaster’s Table was the winner of a 2004 International Association of Culinary Professionals (IACP) Book Award and was a finalist for the 2004 James Beard Foundation Book Awards. The Brewmaster’s Table was released in a paperback edition in May of 2005 and remains in print.

His book The Oxford Companion to Beer (OCB) was published in October, 2011 by Oxford University Press. Compiling the vast knowledge of 166 experts in 24 countries, covering 1,120 subjects, The Oxford Companion to Beer is the most comprehensive book ever published on the subject. Only nine weeks after its publication date, the OCB had risen to #8 on the Amazon list of overall books, had sold out four printings and headed into a fifth. Amazon.com named the OCB one of the “Best Books of 2011”. Calling the OCB “a treasure trove”, the New York Times said “The Oxford Companion to Beer is a definitive resource not just for beer enthusiasts but for amateur brewers, professional brewers and the thousands of restaurants that serve great beers but are staffed by people who may know little about them.”

Garrett is a graduate of Boston University, and holds a degree in Broadcasting and Film. He is the recipient of the 1998 Russell Schehrer Award for Innovation and Excellence in Brewing, granted by the Institute for Brewing Studies. It is the highest award given within the United States brewing profession. He is also the recipient of the 2003 Semper Ardens Award for Beer Culture (Denmark) and Cheers Beverage Media’s “Beverage Innovator of the Year” Award for 2006. In 2007, Forbes named him one of the top ten tastemakers in the country for wine, beer and spirits.