Liz Goodgold

Speaker and author, Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience, demonstrating how branding is the key to boosting business. Read more

Claudia Stevens

To be an artist is one thing. To be a successful artist is quite another. What separates the two? Often it is simply entrepreneurship-the drive and know-how to turn your artistry into an art career.

Claudia Stevens, pianist, singer, musicologist, and composer, whose work has been performed on national stages, lectures on the topic of entrepreneurship and reveals key strategies for artists to undertake. Her presentations address topics such as self-management, marketing, and crossover careers.

As a scholar and performer she encourages listeners to consider both thoughtfully and creatively the importance of developing entrepreneurial skills. Stevens’ interdisciplinary presentation will benefit students and community members interested in pursuing the arts or a business career. She has created some 15 solo plays for her own performance as a musician and monologue artist, many of which were published or presented by leading universities and arts centers. Among her honors as a creative artist are a dozen touring grants from the Virginia Commission for the Arts and numerous residencies at cultural institutions.

Recent projects include a solo play cycle about animal rights and the librettos for a short chamber opera, A Very Large Mole, and for a new chamber opera, Riddle Me, created in collaboration with Allen Shearer.

Stevens holds degrees in music from Vassar College and University of California, Berkeley, as well as a Doctor of Musical Arts degree in piano from Boston University, under Leonard Shure. She has held academic, conducting and performance positions at Brandeis University, Williams College, the College of William and Mary.


  • Lecture: “Breaking Some Eggs: Strategies in Career Advancement for the Entrepreneurial Artist”.
  • Lecture: “Revelation: an artist talks about her discovery of Jewish identity and Holocaust past.”

“An Evening with Madame F” was created by Claudia Stevens for her solo performance as a musician and actor, with additional original music by Fred Cohen. The work has been presented at the national and international levels for two decades. It is widely praised by critics, audiences, and the Holocaust survivor community as a uniquely authentic and profound artistic expression of the Holocaust. Drawing on first-hand accounts – those of her own family members and of several concentration camp musicians, Stevens depicts and mirrors the struggle of women who survived Auschwitz as entertainers. In an enthralling virtuoso performance, she incorporates music that was played and sung by concentration camp inmates. And, as the daughter of victims of the Holocaust, she also meditates on the complex ethical and artistic dilemma of expressing unspeakable horror through art. An Evening with Madame F was produced for television by PBS affiliates WCVE and WHTJ.

“An Evening with Madame F” has been programmed in New York, Toronto, Houston, Chicago, Denver, Los Angeles, Washington, DC, Milwaukee, Atlanta, Cincinnati, New Orleans, Palm Beach, Kansas City, Indianapolis, Omaha, Pittsburgh, Philadelphia, San Antonio, Salt Lake City, St. Paul, Louisville, Baltimore, Boston, and many other cities. Presenters have included Holocaust centers, Jewish Federations and Foundations, JCC cultural arts series and lectureships in Jewish Studies. Additionally, the piece is being presented by many leading educational institutions. Recently these include: Dartmouth, Stanford, Brandeis, UCLA, Lehigh, Southern Methodist, the Univ. of Calif. at Santa Barbara, Cornell, Swarthmore and many others. A major article about Claudia Stevens, her unique personal story and artistic contributions, appeared in a recent issue of Reform Judaism magazine.

Full Biography

Claudia Stevens creates and performs her unique and complex solo plays throughout the United States. A number of her solo plays and musical compositions for piano are published in leading music and poetry journals. She also has become a recognized thinker and sought-after speaker about the Holocaust, great women of science, and entrepreneurship in the arts.

Classically trained as a pianist, singer, conductor and composer, Claudia studied piano with the master teachers Leon Fleisher, Leonard Shure and Arie Vardi. She holds degrees in music from Vassar College (summa cum laude), the University of California at Berkeley and the DMA from Boston University. Her academic positions have included Williams College and the College of William and Mary as an Assoc. Professor of Piano, where she now is a Visiting Scholar. As a pianist she was the featured artist on a number of “Performance Today” on National Public Radio and PBS television broadcasts.

When Claudia Stevens developed a new career as an innovative performance artist and playwright, her creative work came to national attention. She is the recipient of grants from the International Theater Institute, the National Endowment for the Arts, and twelve consecutive grants from the Virginia Commission for the Arts, and has been an artist in residence at the MacDowell Colony, the Virginia Center for the Creative Arts, the Baltimore Theater Project, and RS9 Studio Theater in Budapest. She also was in residence at the Gitameit Art Center in Rangoon, Burma at the invitation of the American diplomatic and arts community to address the suppression of artists in Burma. Most recently, Claudia has become a librettist, collaborating with San Francisco composer Allen Shearer in several works of chamber opera: “The Dawn Makers,” which premiered at Herbst Theater, San Francisco in 2009 to national and international acclaim, and a new opera, “Middlemarch, a Love Story,” currently in progress. Claudia lives in the Bay Area in California.

Nicholas Webb

Nicholas Webb

Nicholas J. Webb is a world-renowned business futurist and innovation thought leader. Webb is the Author of “The Innovation Playbook” and “The Digital Innovation Playbook”. He is also a successful inventor with a wide range of patented technologies ranging from one of the world’s smallest medical implants to consumer and industrial products. Webb is also the inventor of the popular Hanz® line of educational toys. He has been awarded over 40 Patents by the US Patent and Trademark Office. Webb has launched hundreds of technologies in his 25-year career. Read more

James Wetherbe

James Wetherbe

Dr. James Wetherbe, the first recipient of the MIS Quarterly Distinguished Scholar Award, is Stevenson Chair of Information Technology and Executive Director of the Institute for Internet Buyer Behavior at Texas Tech University. A widely published author of books and articles in leading journals, Wetherbe is internationally known as a dynamic and entertaining speaker and leading authority on the use of computers and information systems to improve organizational performance and competitiveness.
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Regis McKenna

Regis McKenna

Considered the marketing guru of Silicon Valley, Regis McKenna is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. For the past thirty years he has advised companies in business and marketing, including a number of entrepreneurial start-ups and their founders during their formation years, such as America Online, Compaq, Electronic Arts, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics and 3COM and many others. He helped launch some of the most important technological innovations in recent history including the first microprocessor (Intel Corporation), the first personal computer (Apple), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Today, McKenna focuses his efforts and time on developing new ideas about how technology influences marketing, organizations, strategy, and how it contributes to social change, and divides his time as an educator, marketing author and lecturer. Read more

Steve Wozniak

Considered by most to be the real “brains” behind Apple, Steve Wozniak is not just a first class engineer with three decades of world-famous credentials; he’s also a really nice guy. Personally invested in making the world a better place on a global and local level, Wozniak has been dedicated –from the first design of the Apple I — to a vision of making technology functionally and financially accessible. This is more than just a design spec; it’s about real life: Wozniak has “adopted” the Los Gatos School District, providing students and teachers with hands-on teaching and donations of state-of-the-art technology equipment. He’s also founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, and Children’s Discovery Museum of San Jose. This Silicon Valley icon and philanthropist has been awarded the National Medal of Technology by the President, the highest honor bestowed on America’s leading innovators, and was inducted into the Inventors Hall of Fame. He also won the prestigious Heinz Award, for Technology, Economy and Employment. Wozniak recently released his bestselling biography, iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It. His role in shaping the computing industry cannot be underestimated: he’s the engineer/inventor/fifth grade teacher/philanthropist and irrepressible prankster who is changing our world even at this very moment. Read more

Peter Thum


Peter Thum is a pioneer in showing that business can do good while doing well. He is humanitarian with keen entrepreneurial skills to build two businesses founded on advancing a social mission.

As the founder of Ethos™ Water, Thum turned his idea of getting clean water to children into a successful social venture that not only changed lives but the entire industry. In building a brand, a business and a self-funding philanthropic engine directly connecting consumption to a related social mission, Thum forged new ground and created a model that others could follow. Read more

Michael Houlihan

Michael Houlihan

Serial entrepreneur, industry reformer, successful brand builder, Michael helps small and medium sized businesses build their brands and achieve profitability. He was the Founder, President and CEO of Barefoot Cellars. His new book, The Barefoot Spirit, chronicles Barefoot Cellars development from novelty to mega-brand status. In 2005, he successfully sold Barefoot Cellars to E&J Gallo, where he consulted for a year to maintain Barefoot’s entrepreneurial character. He is a keynote speaker, blogger, guest lecturer, and regular contributor to business media. His straight-talk business articles have appeared in Entrepreneur, Time and INC Magazine.

Barefoot Wine, now America’s #1 Wine Brand was created by Michael C. Houlihan who started in his home with little wine industry knowledge and even less funds. He built an unknown label into one of the fastest-growing brands in America, and has demonstrated success in sales-oriented team building, product distribution, and building a national brand on a shoestring. Currently, he is sharing the Barefoot Wine experience and business principles to help start-ups and established businesses build winning brands.
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Tom Vierhile

As Innovation Insights Director of Data-monitor Consumer, Tom Vierhile provides cutting edge analysis and interpretation of trends in the consumer packaged goods marketplace. Tom has over 20 years of experience in consumer packaged goods reporting and analysis, much of that with Data monitor’s Product Launch Analytics database of new products. He is an internationally recognized expert on new product marketing and is often quoted in publications like USA Today and The Wall Street Journal. Tom has authored many articles on new products for a variety of trade publications, including Prepared Foods magazine as well as Candy & Snack Today. Tom writes a monthly column for Just Drinks, and periodic articles for Natural Products Insider.

Tom has a Bachelor’s Degree in Marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo.
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