Michael Walsh

Mike Walsh, best-selling author of FUTURETAINMENT and CEO of innovation research lab Tomorrow, is a leading authority on the digital future. He helps to prepare business leaders for what’s next. Rather than focusing on the distant future, Mike takes an anthropological approach – scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable business strategies. Mike’s expertise is explaining new patterns of consumer behavior and disruptive technologies in emerging markets.

His advisory work and keynote presentations provide unique insights into the growing influence of new markets on breakthrough innovation and business transformation. A global nomad constantly traveling the world for the best ideas – Mike distills the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to influence the future direction of their industry.

Mike Walsh helps prepare business leaders for what’s next. With an engaging blend of first hand stories, global case studies and cutting edge research into consumer and technology trends – Mike can bring the future to life for you and your audience.

PROGRAM TOPICS

Mike Walsh’s three core programs are:

  • FUTURETAINMENT (what’s next for your customers?)
  • FLEX (what’s next for your enterprise?)
  • THE FUGUE (what’s next for the world?)

You can experience these topics as either a high impact 50 minute keynote or a half day workshop with interactive exercises and facilitated discussion.  Supported by a global network of analysts and researchers – Mike takes the time to work with you and your team to tailor his presentations to directly address the issues directly relevant to your company and industry.

FUTURETAINMENT – Yesterday The World Changed, Now Its Your Turn

Welcome to the Revolution. The balance of power has shifted and consumers have taken control. How we buy, sell and engage customers with our brands is being transformed by powerful new forces – both technological and anthropological. Based on Mike Walsh’s best selling book, FUTURETAINMENT is a fast paced tour of the latest technologies, global trends, and case studies that will forever change the way you think about your relationship with your customers. In this session Mike shares:

  • The most disruptive trends for 2012 specifically researched for your industry
  • Products and promotions that will engage the next generation of consumers
  • Consumer innovations from fast growth emerging markets – The value of big data, compelling content and next generation behavioral analytics
  • Global best practices in mobile applications and platforms
  • Original video interviews with the scientists, innovators and entrepreneurs whose ideas will drive the future of your business

FLEX – Business Re-Imagined
What does it take to lead a 21st century company? New technology is not only an opportunity to improve productivity, it invites us to ask a much bigger question – can we re-imagine the way we do business? Forces of change surround us. Whether it be generational turnover, the Cloud, mobile work, or the rise of the social enterprise – the companies that thrive in the near future will be the ones that not only embrace change but are the first to break the rules.

With original consumer market research, practical evaluations of next generational enterprise tools and case studies from some of the world’s most innovative firms – you will have everything you need to start thinking like a FLEX firm. In this session Mike shares:

  • The new digital platforms and enterprise tools that can change the relationship you have with your customers and competitors
  • The worldview of your next generation of staff and the new management styles necessary to lead them through disruptive times
  • The new models of innovation suitable for the current, fast paced, uncertain global environment
  • How consumerization, enterprise mobility and the Cloud will change the way your teams colloborate and act on information
  • Relevant case studies of the ‘winners circle’ of companies who have survived disruptive change
  • A roadmap for your company’s future and identify the capabilities you will need to take it there

WORLD NEXT – Your Roadmap To The Global Future
Social unrest, economic turmoil, rapid technological change – we live in a world seemingly dominated by crisis. And yet if you look more closely, you may also see a different set of patterns giving rise to new markets, new consumers and new ways to do business.

The future is already here, you just need to know where to look. From disruptive mobile technology from China to India’s low cost business models, next generation mobile banking in Africa and social consumerism in South America – innovation is shifting to a new geography. How we interact, transact and entertain ourselves in the future will be shaped by a billion new consumers from emerging markets. THE FUGUE is your roadmap to understanding and accessing the growth potential of tomorrow’s world. In this session Mike shares:

  • How the Web of tomorrow will be different from the one we use today
  • New markets, consumers and technology trends that will be essential for the global growth of your business
  • Case studies of international companies who have successfully leveraged cultural forces for local market success
  • The disruptive innovation models of your emerging market competitors – The new management styles necessary for leadership in fluid, hyper-competitive and uncertain global markets
  • The winners and losers in the new digital world order and your company’s readiness to survive or thrive

ADDITIONAL PROGRAMS AND WORKSHOPS
TOMORROWLAND – Tales from the Near Future
The future is already here – you just need to know where to look. Virtual currencies in China, web organized flash mobs in Korea, and cashless mobile banking in Africa – sometimes the most disruptive product ideas come from the most unlikely of places. The secret to seeing what’s coming next is to pay close attention to the spaces where all the rules are being broken. Come on a fast paced global tour of the disruptive technologies that will directly impact you and your industry.

THE DIVERGENCE – Why the Future of The Web Will Be Like Nothing You Know Today
What we think of the Web today is only a fraction of its future potential. The Divergence  marks the point where everything we know about the digital world will change. In the coming years, the emerging markets of China, India and Brazil will rapidly overtake the West not only in their rates of economic growth, but as the dominant commercial and cultural influences on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by new forms of consumer behavior never seen this side of Silicon Valley. Forget everything you know about West Coast Web etiquette. Tomorrow’s Web will be a milieu of competing cultures – simultaneously a source of conflict and also a wellspring of consumer innovation.

THE ENERWEB – Energy’s Networked Future
Information may be power, but power is also be information. Global environmental concerns are driving not only new investment in renewable energy but also the transformation of the analog power grid into a smart, digital network. What we think of today as a simple electricity outlet will soon become a node in a new networked ecosystem of appliances, applications, and consumer data. The rise of the Enerweb will attract both new kinds of players and encourage new forms of consumer behavior, forever changing the way we think about energy.

 UBIQUITOUS – 24HRS in Tomorrow’s Mobile World
While faster processors, bigger screens and more powerful features steal the headlines – the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology is less about innovative hardware, and more about providing consumers with ubiquitous, high speed access to our social, professional and entertainment networks. From location based technologies, to gesture based interfaces and integrated financial services – the future of your phone may be no phone at all. For advertisers and platform providers alike – the secret to understanding the mobile business of tomorrow is to understand how today’s consumer is already changing.

WORKSHOPS

NEXTLAB – How to Think Like a Futurist
NEXTLAB is a unique learning format. Part insights briefing and part hands on innovation workshop – you will learn to apply the latest tools and techniques that future forecasters use to map out the most significant technological, social and commercial trends on the near horizon. NEXTLAB is a 90 minute session designed for small, dynamic groups. The workshop is divided into three sections – theory, tools and application. In the first section, we discuss the latest thinking around innovation and consumer behavior, and their influence on future outcomes. The next module – tools – is focused on the insight gathering methods used by the world’s best forecasters and explains how you can apply these in your every day activities. Finally, in the third section we conduct a series of practical group exercises that facilitate building a picture of the future of your individual company and industry.

  • Discover the top ten forces that are already changing the relationship you have with your customers
  • Understand how divergent consumer behavior creates new future scenarios
  • Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom
  • Learn how new social media tools can help you track what people are thinking, doing and saying in real time
  • Build an innovation radar for your company and identify the trends most likely to impact your core business
  • Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom
  • Use creative consumer focused scenarios and stories to build an ‘innovision’ for what happens next in your industry
  • Effectively communicate your vision of the future to internal stakeholders and your industry peers

INNOVISION – Bring Future Visions to Life
Innovision is a radically different approach to future thinking and scenario planning. The objective of the Innovision Workshop is to develop a shared view on the challenges and untapped opportunities facing the future timeline of the company and its stakeholders, and capture this in a compelling format for broader comm-unication. In a half day format, our unique process adapts lateral thinking and sophisticated narrative development techniques developed by creative professionals to develop entertainment products. The Workshop is structured into three parts, that loosely follow the structure of a three act film or play. During the discussion, the Tomorrow team will identify keywords and phrases that characterize the scenarios and use these to develop a visual storyboard, used to build the rough cut of the Innovision film presented at the end of the session. We believe that the Innovision process offers a number of benefits over and above a more traditional strategy workshop formats:

  • A more engaging, dynamic and creative framework for collective brainstorming and scenario testing of future conflicts and opportunities
  • Character based approach builds empathy with potential stakeholders and clearer identification of the implications of strategic tradeoffs
  • The final result –  a five minute mini film – provides a powerful communication tool for wider distribution

CONNECT! – The Simple Guide to Social Engineering
This session is an engaging, interactive workshop focused on helping business managers and entrepreneurs harness social networking to transform their customer marketing and communications. Incorporating live demonstrations and case studies of brands that have successfully used services like Facebook, Twitter and Linkedin – this workshop uncovers some of the secrets that social networking gurus use to turn their customers into evangelists.

  • How consumers are already talking about your brand, and how to participate in the conversation
  • How to use Twitter to build your ‘herd’ of brand followers> Building ‘content sharing’ into your website to tap into free network marketing
  • Leveraging Linkedin for targeted business development
  • How to track what your customers are already saying about you in online forums
  • Integrating social media with your CRM strategy – from sales to customer support
  • Developing the right ‘tone’ to talk to your customers on blogs, Twitter and video podcasts
  • The best tools, web services and infrastructure providers to partner with to achieve instant results

MICHAEL WALSH’S BOOK

Brett King

Often referred to as The Disruptor, Brett King is known in financial circles as a Bank Futurist. Recently named Innovator of the Year’ by American Banker Bank TechnologyNews Magazine, Brett’s radical and revolutionary views pertaining to customer experience and financial services have made him a sought after expert and strategic advisor to many of the world’s leading financial services organizations.

An Australian, who has also lived in the Middle East and Hong Kong, King, now resides in New York where he runs a strategic advisory firm, User strategy. His latest endeavor, likely his most ambitious yet, is Moven – the world’s first card-less, direct mobile bank.

When not traipsing the globe, infecting the continents with his progressive banking movement, Brett can be found turning out best sellers; Gone Today Branch Tomorrow, Bank 2.0, and his latest – Bank 3.0. King’s insightful and thought provoking contributions can also be found in The Huffington Post, The Financial Times, The Economist, American Banker, The Wall Street Journal, Bloomberg TV, and Seeking Alpha.

BRETT KING – KEYNOTES

Based on his bestselling book BANK 2.0 and “Branch Today, Gone Tomorrow”, Brett King’s presentations entertain and educate audiences on how consumer behavior and technology are changing the way we do banking and how significant changes in the future will change your view of customer interactions forever. “As customers embrace the blackberry, iPhone, and new devices like the iPad, banks are marginalized as a transaction platform and telcos, aggregators and players like PayPal are capturing customers.” Brett King, BANK 2.0 Author on Bloomberg TV affiliate SBC (Greece)

The Big Shift: How Customer Behavior & Technology will Change the Future of Retail Financial Service

Ten years ago, no one could have predicted that 90 per cent of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social media would drive your brand, and that growth in mobile banking would be the final nail in the coffin for the dominance of branch banking.

Brett King reveals in this charged keynote why customer behavior is so rapidly changing, including the four phases of disruptive change, how branches must evolve, why checks are rapidly disappearing and cash is next, why your mobile phone will replace your wallet in the next 2-3 years, and how financial institutions must reinvent themselves or become irrelevant.

Brett King has appeared on Bloomberg TV, CNBC, been featured in the Financial Times, Washington Post, and has spoken at events for Google, Oracle, plus some of the world’s biggest banks and corporations – explaining “The Big Shift.”

The Future of Retail Financial Services

Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by Tablet computing, the operationalizing of the Cloud and the explosion of Social Media.

In this session he identifies how Social Media has exposed pricing, over-regulation, outdated processes, poor policy and explains how mobile technology is completely changing the context of banking. He also dives into how customer advocacy is killing traditional brand marketing, the growth of the ‘de-banked’ consumer who doesn’t need a bank at all, and why Banking is no longer a place you go, but something you do.

The Battle for the Bank Account: And Why the Banks Will Probably Lose…

In this new topic for 2012, Brett explores the end-game in the emergence of the mobile wallet and what it means for the humble bank account. With more than 60% of the world’s population without a bank account, with the ubiquitous nature of mobile phone handsets and the increasingly pervasive pre-paid ‘value store’, will you need a bank at all in the future?

When you can get your salary paid directly onto your phone, when your iTunes account doubles as a prepaid debit card and when you can use Facebook to send money – will banks still be able to compete

Advocacy, Behavior, Context – The New Rules of Engagement

In this session designed for marketers and digital channel professionals, Brett King explores how social media, mobile marketing, daily deals, geo-location, advocacy, gamification and behavioral psychology are working to change the rules of engagement for financial service brands.

This shift has far reaching implications for the organization, including rebuilding the marketing team, defining new metrics, delivering true 1:1 propositions and creating an open brand dialog.

Moven™ and the Reboot of Banking

Moven™ is a revolutionary new bank that will launch in 2012. This is the story of how Moven™ will revolutionize retail banking on multiple fronts. Brett King tells the story of why Moven™ decided on a card-less, paper-less, transparent model of banking and how the CREDSCORE™ engagement model is going to change the way we think about engagement, value and lending in the banking arena. If Moven™ achieves what it is aiming for, it will change the way people think about banking forever.

Based on his best selling book BANK 2.0, Brett King’s presentations entertain and educate audiences on how consumer behavior and technology are changing the way we do banking and how significant changes in the future will change your view of customer interactions forever. “As customers embrace the blackberry, iPhone, and new devices like the iPad, banks are marginalized as a transaction platform and telcos, aggregators and players like PayPal are capturing customers.” Brett King.

Full Biography

Brett King a strategic advisor to the global financial services industry,

Brett King on third generation banking – he is on the ground floor of creating it.

Founder and Chairman of Movenbank, the first direct mobile bank in the US and UK, he has been featured on BBC, CNBC, Bloomberg TV, The Wall Street Journal, Financial Times, The Economist and The Asian Banker Journal.

Recognized as a global expert on innovation, customer experience, channel distribution strategy and understanding the fundamental shifts in consumer behavior, he publishes regularly in his role as industry advisor on Huffington Post, Internet Evolution, FinExtra.

King is a Board Advisor at Geezeo, a leading software services provider for banks and credit unions. He advises IAFM, the International Academy of Financial Management™ (previously known as the American Academy of Financial Management).

One of the founders of IAFM, one of the world’s fastest growing professional associations with more than

200,000 members, associates and affiliates in 145 countries,King was instrumental in the development of the worldwide certification training provided by IAFM. He led the Asia division for Modem Media/Digitas (part of the Publicis group) managing revenues in excess of $10m per year and a 100 to 150 staff persons.

King was a Director for Deloitte Consulting with service line responsibilities in the technology integration arena across the Asia region, particularly within the financial services practice.

King advises top financial institutions globally and has presented at conferences in more than 30 countries for organizations like Google, Forbes, Oracle, The Economist, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500 and HSBC.

An international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile

Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.

Specialties

  • The Future of Banking
  • Banking and Finance Sector
  • Executive and Professional Development
  • Channel Optimization and Prioritization

HCI, Usability The Big Shift in the Fundamentals of Consumer Behavior

Most of our business models are based on physical interactions, processes that occur face-to-face and value based on presence. What happens when the fundamentals of consumer behavior shift?

If you don’t yet understand “The Big Shift” then it is likely you and those around you still perceive changes like the arrival of the internet, Smartphone’s, mobile payments, Social Media and networking as the progression of technology adoption. But what if there was much more to these changes? What if they formed the basis of something fundamental and when seen collectively they foretold much bigger and more significant changes in the future?

Whether it is a brand, the value assets or the potential of a future investment, chances are consumers are already communicating their opinions using social media platforms.

Tools that have arisen from ‘The Big Shift’ include the process of ‘sentiment analysis’ which will allow investors to forecast the attitude of consumers with regards to specific issues based on what the public are communicating. This in turn, creates an opportunity to access knowledge that is already available in forecasting the success or risk of an investor’s current or future portfolio in ‘real time’.

Learning to surf ‘The Big Shift’, provides investors with an opportunity to reconnect the marketplace, removing intermediaries streamlining blockages in communications which in turn impede marketplace competiveness.

By using simple social media tools, the property industry can not only capture and search the expertise available within the network, but also create relationships encouraging peer to peer lending and private investors.

Brett King has appeared on Bloomberg TV, CNBC, been featured in the Financial Times, Washington Post, and has spoken at events for Google, Oracle, and some of the world’s biggest banks and corporations – explaining “The Big Shift.”

David Stillman

Succession, leadership, talent management, diversity, social media—name a hot topic in business today and you better bet generational gaps are getting in the way. Are you looking for a savvy and insightful spin on the most pressing themes plaguing managers today? Generational expert David Stillman brings the ideas, the energy, the multi-media, the entertainment value, and the business solutions that make him one of the most sought-after speakers today. With clients that range from AARP and Deloitte to G.E. and MTV, Stillman is frequently called upon by CEOs to share his powerful insights.

Diane Sawyer from ABC News said of him, “David will help you see the world through the eyes of another generation.” He’s one of The Generations People who make up BridgeWorks’ multigenerational team of experts, speakers and corporate entertainers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, actionable solutions. Stillman is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). His firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world. David has appeared on CNN, CNBC, and the TODAY Show, as well as in TIME magazine, The Washington Post, and The New York Times.

 

 

PROGRAM TOPICS

Rocking the Workplace: Managing and Leading Four Generations
If you think you’ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it’s going to take to attract and retain the best and brightest talent of every age. Find out…

  • What makes the generations so different—and so perplexing?
  • How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
  • How do you engage one generation without alienating another?
  • What can leaders do now to plan for succession and win the war for talent?

The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the brand new best-seller, The M-Factor . Learn…

  • How you can win the war for young talent and become the place Millennials want to work
  • The keys for bridging communication gaps between texters, tweeters, and traditional communicators
  • How to handle entitlement?
  • What it takes to engage Millennials without alienating the other generations

Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system—it’s about adding a generational lens to your already successful approach. Learn…

  • What should sales people do to customize their message to each generation they sell to?
  • What should managers know to coach all the generations on their sales team?
  • How can marketers target campaigns to one generation without turning off another?
  • How can you put a generational lens on your company’s selling system to make it even more impactful?

Just for Associations:

Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can’t afford not to see the association world through a generational lens. Topics include…

  • How do you convince the generations to get involved with your association and stay committed?
  • How can you connect with loyal traditional members while getting the young ones in the door?
  • How can you engage four very diverse generations of staff?

Each presentation is customized to your event, audience, and objectives.

BOOKS

 

Full Biography

David A. Stillman is co-founder, with business partner Lynne Lancaster, of BridgeWorks, a company dedicated to speaking, writing, training, entertaining, and consulting on generational issues in the workplace and the marketplace.

One of the youngest keynote speakers to hit the national circuit and over the past decade, David has been engaged by numerous organizations ranging from the IRS to MTV—all grappling with how to connect with four distinct generations of employees and customers. His keynote speeches and workshops on generational issues in the workplace and marketplace receive rave reviews from client companies and associations nationwide.

In addition to speaking, David is co-author of the lively, entertaining and savvy best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperBusiness, 2002). He has appeared nationally on CNN, CNBC, and the Today show and has been featured in such prestigious publications as TIME magazine, Entrepreneur, The New York Times, and USA Today.

David recently wrote and produced the corporate entertainment show TimesFour. This production is breaking new ground in the corporate entertainment market as one of the first shows to offer more than just entertainment; it has true strategic value.

David’s creative communications work has earned him numerous accolades including gold medals at the NY Film Festival, and the much coveted CLIO Award. He was recently named to the prestigious list of “Forty Under 40” movers and shakers by The Business Journal.

Prior to launching BridgeWorks, David worked for ABC television in New York City as an intern for PrimeTime Live. Later with CBS radio, he embarked on a round-the-world trip covering such topics as the end of apartheid in South Africa and the fall of the former Soviet Union. Upon his return to the United States, David was employed as creative director for the multimedia and computer based training firm, Integrated Strategies Inc. As he worked with clients such as 3M, American Express, and Wells Fargo, he concluded that communication strategies that hit hot buttons of one generation often missed the mark with another—thus, the creation of BridgeWorks with business partner Lynne Lancaster.

David is a graduate of the University of Wisconsin at Madison with B.A. degrees in Communications and Sociology. He was selected as a fellow for the Michigan State University Mass Media in Britain program and studied in London with the BBC. Most recently, David received a certificate in non-profit management through the University of St. Thomas.

Lynne Lancaster

Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Savvy, engaging, and entertaining, Lynne Lancaster delivers sparkling keynotes and workshops tailored to your strategic issues. Lancaster is one of the nation’s foremost generational experts and cultural translators.

With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, she was recently named a Top Five Speaker for 2010. Lancaster is one of The Generations People who make up Bridge Works’ multi-generational team of experts, speakers, and corporate entertainers. Lynne delivers a highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips.

Lynne is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation is Rocking the Workplace (Harper Business 2010). Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world. She has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.

PROGRAM TOPICS

Rocking the Workplace: Managing and Leading Four Generations
If you think you’ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it’s going to take to attract and retain the best and brightest talent of every age. Find out…

  • What makes the generations so different—and so perplexing?
  • How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
  • How do you engage one generation without alienating another?
  • What can leaders do now to plan for succession and win the war for talent?

The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are streaming into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the brand new best-seller, The M-Factor. Learn…

  • How you can win the war for young talent and become the place Millennials want to work
  • The keys for bridging communication gaps between texters, tweeters, and traditional communicators
  • How to handle entitlement
  • What it takes to engage Millennials without alienating the other generations

Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system—it’s about adding a generational lens to your already successful approach. Learn…

  • What should sales people do to customize their message to each generation they sell to?
  • What should managers know to coach all the generations on their sales team?
  • How can marketers target campaigns to one generation without turning off another?
  • How can you put a generational lens on your company’s selling system to make it even more impactful?

Just for Associations:

Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can’t afford not to see the association world through a generational lens. Topics include…

  • How do you convince the generations to get involved with your association and stay committed?
  • How can you connect with loyal traditional members while getting the young ones in the door?
  • How can you engage four very diverse generations of staff?

Each presentation is customized to your event, audience, and objectives

Full Biography

Baby Boomer Lynne Lancaster is one of today’s foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. Her keynote speeches and workshops have enlightened and entertained high level audiences from many of America’s best companies, including 3M, American Express, Best Buy, Citigroup, Coca-Cola, Lockheed Martin, and Wells Fargo, as well as from numerous public sector and nonprofit organizations.

Lynne is co-author of the best-selling business book When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. A consistent favorite among CEOs, the book spent time on several best-seller lists and is one of only two titles published by Harper Collins in 2003 that has sold more copies each year since publication. Her new book, The M-Factor: How the Millennial Generation is Rocking the Workplace, co-authored with business partner David Stillman, has just been published and has already garnered a gold medal from the Axiom business book awards.

An engaging and savvy speaker, Lynne is also a sought-after expert on workplace and social trends. She has been a guest commentator on CNN, CNBC and National Public Radio. Her by-line has appeared in numerous publications such as The Futurist, Nation’s Business, and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street Journal, TIME magazine, The Los Angeles Times, The New York Times, and The Washington Post.

Lynne created a highly successful trainer certification program, Bridge Builder®. The course has launched more than 120 trainers nationwide from such organizations as the Federal Aviation Administration, General Mills, Cisco, Health Partners, KPMG, Lockheed, Michelin, VISA International, and Wells Fargo.

Lynne is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She earned her stripes as a management consultant, coaching managers and senior executives from major U.S. companies on decoding communication issues. Lynne’s work with CEO author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks without Being Eaten Alive. Lynne has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management, and recently shared the speaking platform with former president, George H.W. Bush.

Amy Lynch

Author, speaker and entrepreneur, Amy Lynch specializes in high-energy, interactive keynotes and workshops that help companies motivate Generations Y and Z, turning them into productive team players. A Baby Boomer herself, she understands the differences between generations as well as the key needs and values that bring us all together.

She specializes in helping managers appreciate and respect the gifts that generation Y and Z bring to the team, and will train groups to work together collaboratively for better bottom line results. She is the author of the award-winning, How Can You Say That?, about parent-teen communication; and she is Generation Y columnist for Biz Journals, syndicated to business newspapers in more than 40 markets. Her ideas have been featured in USA Today, the Boston Globe, the Chicago Tribune, the Dallas Morning News, the Washington Post, the Atlanta Journal Constitution and NBC Nightly News, among others.

Today, as these 20-somethings enter the workplace, she helps organizations attract, engage and retain young professionals. Amy is Generation Y columnist for Biz Journals, syndicated to business newspapers in more than 40 markets; and her columns on strategic diversity management appear online in HR Hero.

 

TOPICS

Managing Four Generations in Turbulent Times
It’s all about how to engage four generations of employees when the outlook is challenging.

Leadership: Bringing Out the Best in Every Generation
Provides strategic insights into each generation’s unique leadership style as well as on how each wants to be led.

Make Way for Millennial’s
As a new generation shows up for work, managers and employees need to understand them so they are productive and engages from day one.

Marketing and Selling to Four Generations
One size does not fit all! We help energize salespeople and marketing teams with dynamic new tips on how to contact with four uniquely different generations.

Getting to Give: Engaging Donors and Volunteers
Help for foundations and other non-profit organizations connect with four generations of members, donors and volunteers.

Attracting and Retaining Four Generations of Association Members
We teach associations ways to attract new members and keep current members active and engaged even in an economic downturn.

Customer Service and the Generations
Each generation defines customer service differently; tapping into these difference can create a competitive advantages.

Full Biography

Baby Boomer Amy Lynch is a respected authority on aligning multi-generational teams in the workplace. She specializes in high-energy, interactive presentations that help leaders and managers fully engage the talents of each generation for better bottom line results.

Audiences remember Amy as a masterful storyteller who helps each generation recognize its own behaviors with humorous, insightful anecdotes drawn from her experiences as a speaker, author and entrepreneur.

Her keynote speeches and workshops have entertained and enlightened groups in the US and abroad. Her audiences have included Comcast, MTV, Tetra Pak, Executive Women International, the National Association of Federal Credit Unions, various state governments and federal agencies, and a host of engineering, accounting and financial firms. She also lectures regularly at the business schools of Vanderbilt and Belmont Universities.

For more than a decade, Amy researched and wrote about Millennials as they moved through the educational system and into the workplace. She authored the award-winning “How Can You Say That?” about parent-teen communication, as well as numerous articles in publications, including First for Women, Success, Ms. and Self. Her ideas about generations have been featured in USA Today, the Boston Globe, the Chicago Tribune, the Dallas Morning News, the Atlanta Journal Constitution and NBC Nightly News.

Along with other members of the BridgeWorks team, she is currently writing a new book about strategic sales and customer service in a four-generation marketplace.

Amy holds an M.A. in literature, with an emphasis on cognitive theory and composition. She began her career as a curriculum designer and then a magazine editor, a position that required managing all four generations. She has launched and sold publications, and is the recipient of Parents Media Awards and an Utne Alternative Media Award, along with writer-in-residence grants from the Ragdale Foundation, Hambidge Center and the HedgeBrook Foundation.

She lives in Minneapolis and enjoys Skyping with her Millennial daughters and her next generation granddaughter. She has completed three triathlons, with a fourth planned for this summer.

Ken Dychtwald

Ken Dychtwald

Ken Dychtwald, Ph.D. is the nation’s foremost thought leader on population aging and its profound business, social, healthcare, financial, workforce and cultural implications. Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population.
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Seth Mattison

Seth Mattison

Are you struggling with generational issues? Charged with understanding the newly-hired Millennials flooding into your workplace? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Millennial expert on the generations, Seth Mattison has the answers, delivered in an engaging, thought-provoking, media-rich presentation that leaves audiences spellbound. Seth is one of The Generations People who make up BridgeWorks’ multigenerational team of experts and speakers. Read more

Bernice Ross

Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000-agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Ross “America’s top real estate coach.” She is the author of Waging War on Real Estate’s Discounters and her latest book, Real Estate Dough: Your Recipe for Real Estate Success. Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.”

In 1998 she wrote the manager training program for Coldwell Banker’s Concierge Program, delivering it to over 600 offices in the Coldwell Banker system. Credentialed in California to teach real estate at the college level, Bernice also pioneered the first real estate/coaching teleclasses for Continuing Education credit in the state. Bernice has pioneered the delivery of training, education, and coaching via telephone in the real estate industry, higher education, and at the corporate level for IBM and Chubb Insurance.

TOPICS

You Snooze You Lose: Trends to Take Your Business to the Top

List and Sell Real Estate Like Crazy: The 22 Secrets You Need to Make Your Business Soar

Build a Successful On-line Business for Less Than $2.00 Per Day

Coach Your Office to Increased Profitability

Don’t Call Them Wealthy: Secrets to Working with Affluent Clients

Get Balanced or Get Crazy!

How to Create and Sell a Saleable Real Estate Business

Ready, Set, Go— Negotiate Your Way to More Real Estate Dough™!

How Gen X, Gen Y, and Gen Z Will Revolutionize Real Estate Tomorrow

Unleash the Best Kept Secrets of Stellar Real Estate Success

Waging War on Real Estate’s Discounters: Earning Full Commissions in a Competitive Environment

Why Didn’t You Just Text Me?: Nine Secrets for Bridging the Generational Communication Gap

Full Biography

Bernice L. Ross, Ph.D. and CEO, Author, Trainer, and Speaker, couples her expertise as a Master Certified Coach with over 30 years of real estate sales experience. As CEO

RealEstateCoach.com, Bernice currently heads up the company’s 10 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Beverly Hills based Jon Douglas Company. Past consulting clients include Coldwell Banker, EXIT, GMAC, Keller Williams, Prudential, Realty Executives, RE/MAX, and HomeGain. She has spoken at numerous state associations as well as at NAR. With over 350 published articles to her credit, Bernice is also a nationally syndicated columnist for Inman News who dubbed her “America’s top real estate coach.”

Her new book, Real Estate Dough™, Your Recipe for Real Estate Success was the #1 selling book at the 2008 NAR conference. She is also the creator of an exciting new real estate simulation game, called Real Estate Dough™—Negotiation. Players have repeatedly reported that: “It’s way more fun than Monopoly®!”

Bernice’s new Real Estate Dough™ training programs combine the best of proven past strategies with cutting-edge Web 2.0 technologies. Best of all, her training programs can be delivered internally by an association, by a company’s management or training department, online in a self-paced learning format suitable for Continuing Education, or via webinar. At the end of 2007, she launched Positive News for Positive Realtors®, a free weekly broadcast that outlines the positive news in today’s real estate market.

Bernice is also the author of three other books, Waging War on Real Estate’s Discounters, Who’s the Best Person to Sell My House, and Going Where: Ancient Wisdom for People Today.

Bob Phibbs

 

With over thirty years experience companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the proven Read more

Jim Sullivan

Jim Sullivan

Maybe you’ve seen him on CNN, NBC, ABC, Fox News, the BBC, or the Food Network. Maybe you read his column discussing people, performance and profitability in Nation’s Restaurant News. Over 450,000 foodservice and retail employees, executives and franchisees worldwide have read his newsletters, books, or columns and seen his DVDs, webcasts, e-learning programs and live seminars. His products and programs have been featured in the Wall Street Journal, The New York Times, Newsweek, Fast Company, Inc. and USA Today. Read more