Jackie Freiberg

As a bestselling author and leadership expert, Jackie has dedicated her career to helping executives and managers practice the art of leadership. Jackie is dedicated to helping leaders create BEST places where the BEST people can do their BEST work to create a BETTER world. Jackie is the author of NANOVATION: How a Little Car Can Teach the World to Think Big and Act Bold. Jackie and her husband Kevin are also authors of their international best seller NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! and GUTS! Companies that Blow the Doors Off Business-As-Usual. Jackie is recognized as one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation. Her articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, Dubai’s CapitalME, India’s Management Next, India’s Business Standard, India’s Economic Times and India’s Financial Times.


Leaders shape culture, which in turn, shapes performance and determines the ultimate financial condition of your business. Leadership is a choice, not a position. If we got rid of your title would people still follow you? In this theme Jackie unpacks the character strengths of great leaders and shows you how these strengths play out in some of the world’s most revolutionary companies. Her objective here is to help you dramatically accelerate the development of leaders at every level within your company. She wants to help you grow leaders who can energize and inspire others, who refuse to be held hostage by history and who have the GUTS to move your organization in bold new directions.

Engagement and Culture
What if your company had a reputation for being the BEST PLACE, where the BEST PEOPLE, can do their BEST WORK? We’re talking serious competitive advantage! You can deliver on the brand promise you make to your employees; it means creating a place where impassioned people come to work fully awake, fully engaged and committed to driving growth. Jackie will unpack Southwest Airlines’ crazy, yet very purposeful recipe for creating one of the most productive workforces in the world with 37 consecutive years of profitability. The greatest success story in the history of commercial aviation boasts a culture in which 35,000+ people are fully committed and inspired to achieve extremely high productivity, service, safety and financial objectives. This is an exciting, behind-the-scenes look into an all-American, yet globally recognized brand that will help you create your own blueprint for success.

Want to move innovation from a tired cliché to a powerful competitive advantage? Want to make it everyone’s job to innovate? Jackie lays out the preconditions leaders must create to make innovation a way of life—a deeply embedded part of your cultural DNA. Find out how the most creative companies in the world innovate BEYOND customer expectations. Learn what the best leaders do to inspire ingenuity and unleash imagination—to create a place that is perpetually loaded with fresh ideas. She will also take you behind the scenes and show you how, in the face of seemingly insurmountable odds, the people of Tata Motors achieved the impossible by creating the Tata Nano, a 1 Lakh ($2500) car that has taken the world by storm.

Service and loyalty are the result of leadership from the inside out—the consistent, die-hard execution of a “people-first” service philosophy. This theme addresses the critical links between leaders who adhere to a “people-first” philosophy, turned-on, passionate employees who give something of themselves in addition to just doing the job and fiercely devoted customers who evangelistically tell your story. The research is very clear. Companies known for world-class service, quality and hospitality work hard to create cultures (even in tough times) where employees feel honored and served; people truly trust and connect with each other; seamless collaboration translates into flawless execution and work is fun. This theme allows you to borrow from the best and create your own “people-first” service strategy. Jackie, with husband Kevin, has written about many of the most admired companies and global service brands around and they’re passionate about revealing the chutzpah and details behind their success.

Loyalty – Fiercely Devoted Customers
Jackie shares the key factors that will take you from plain vanilla consumer satisfaction to extreme customer loyalty; from simply being a vendor of choice to being a trusted advisor and a strategic partner with your clients. What if your team knew more about the pressures, pain points, preferences and particular nuances of your customers than anyone? What if they positioned themselves as industry experts who are better than anyone at providing relevant solutions? What if they mastered the discipline of follow-up and the art of making customers feel special long after the solution is delivered? Using these strategies your team can become the “go-to” people that fiercely devoted customers can’t live without and competitors can’t dethrone.

You learn what it takes to establish a critical mass of players who OWN IT. You know the type; the shakers and movers who take initiative vs. take orders. They don’t make excuses, they make things happen. They might be victims of a crummy economy, an industry in turmoil or an organization undergoing significant change, yet they refuse to be victimized. Instead, they bring energy, vitality, creativity and the best of themselves to work—they are people of excellence and they create POCKETS OF EXCELLENCE. You’ll get timeless choices, stories to share and actions to use immediately to create your own pockets of excellence

New business models are disrupting the old. The rules of your industry are being rewritten. The future is unpredictable and the pace of change continues to accelerate. If you want to be built to last you must be built to change. The only question is: Will the changes you make be opportunity led or crisis driven? This theme is about getting in the right frame of mind—one that’s hungry for change. It’s about building a YES-FAST culture where people move with a sense of urgency, declare war on complacency and say “yes” to new skills, new relationships, new business models, new products and new markets. You have a choice. You can lean on yesterday’s headlines and hope that what you’ve been doing will carry you into the future, or you can change.

Jackie is available for solo presentations or joint appearances with Kevin Freiberg.


Full Biography

Dr. Jackie Freiberg and her husband, Kevin, have authored a third book, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! (September 2007). After 20 years of exposing the unconventional success strategies of  businesses that are booming, the Freibergs  have  distilled  this  collective  wisdom  into seven essential choices for building cultures of commitment and accountability. BOOM! follows the Freibergs’   hugely   successful,   award-winning,  best seller NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success and its sequel, GUTS! Companies that Blow the Doors Off Business-as-Usual.

Jackie is recognized as one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation. Jackie is continually recognized for her insight, passion and ability to equip leaders at all levels with innovative ideas that help TURN UP the volume   on   engagement,   accountability,   customer

A connoisseur of great corporate cultures—places where people WANT to work, CHOOSE to stay, and are willing to do whatever-it-takes! Jackie is on a mission to cure the Dead People Working™ syndrome,  an  epidemic  sweeping  through  so  many  companies  today.  Her  goal  is  to  create  a movement of men and women who choose to defy mediocrity and take charge of their success at work.

Jackie’s messages are designed around REAL stories about GREAT companies, GUTSY leaders, and FULLY ENGAGED people. Her stories are inspirational, practical and loaded with business best practices from many of the most admired companies in the world. When not speaking, Jackie spends time inside these highly successful companies learning directly from their leaders, employees, and clients about what it takes to blow the doors off business-as-usual!

Jackie is a public speaking coach to the United States Marine Corps Recruiting Office. Over the last fifteen years she has trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!

Jackie proudly served as a member of Southwest Airline’s Culture Committee. She was one of only two non-employee members invited to serve on this highly influential leadership committee.

Jackie served as an executive consultant for the Center For Creative Leadership, providing feedback to executives participating in the five-day Leadership Development Program.

Jackie was the Manager of Corporate and Professional Programs at the University of San Diego’s Executive Conference Center before joining Freibergs.com in 1993. During her tenure at USD, Jackie co-founded the Family Business Institute, founded the Certificate in International Business Program and was the Director of the Institute for Quality & Productivity.

Jackie has taught public speaking and communications courses as an adjunct professor. She received her bachelor’s degree in Communication from the University of New Hampshire, masters degree in speech communication from San Diego State University and she earned a doctorate in Leadership at the University of San Diego.

Expertise:  Authors | BUSINESS | Change | Communication | Customer Service | Leadership | Motivation | Peak Performance | Success | Teamwork