Chris Brogan

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. He is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects, and the co-founder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

Brogan consults and speaks professionally with Fortune 100 and 500 companies on the future of business communications, and social software technologies. Co-author of the New York Times bestseller, Trust Agents, he’s a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [][/], is in the Top 5 of the Advertising Age Power150. He brings over 11 years experience in online community, social media, and related technologies, and over 16 years of enterprise telecommunications and wireless experience to his many projects.

Chris Brogan educates businesses and organizations on how social software aligns with their strategies. His speaking style is vibrant, humor-laden, energetic, and personal. Chris customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along, covering these topics from the 10,000-foot level all the way down to the step-by-step, depending on audience and need. Chris speaks on topics such as social media in the enterprise, second circle technologies, which Internet technologies businesses should consider adopting, why video online matters to your business, and much more. His speaking clients include book publishers, school administrators, technologists, marketers, government agencies, realtors, students, entrepreneurs, and corporate groups at SAS, Microsoft, Google, IBM, Vanguard, American Family Insurance, General Motors, Coke, Titleist, Pepsico, Comcast, and others.


Reinvest: Marketing And Sales New for 2011
Chris Brogan explores insights and findings on the last few years of social business and digital marketing, and then sets out a few potential roadmaps for 2011. Covering the rise of local and location-based strategies, the continued push into mobile devices (beyond the phones and into tablets), content marketing and lead nurturing, the integration of real-time marketing into other digital channels, improved email marketing techniques and enhancements, emerging trends in analytics and measurement, and an exploration of your next marketing hire: the data/tech specialist. 2011 is a big year. Are you ready?

The Frontier Is Now: How to Make Work and Build Business
Telling you that the Internet has changed things won’t stun you. You’ve seen it. Netflix, Amazon, Zappos, Groupon. You know all the stories. But there are small business solutions you could use to make more work, to build more business, to get more sales. Tweeting out coupons isn’t the future. Building relationships and investing in delivering human-minded business is now. This won’t be theory. We’re here to talk action, execution, and your next steps to success.

The Changing Role of the Trust Agent **All New for 2011**
The rise of the relationship-minded Trust Agent has shifted ever so slightly to include the need for a technical marketing agent. This role now requires a blend of knowing how to blend customer service/sales/marketing/and PR into one role, but also how to interact with technology and databases for better effect. Marketers’ needs are shifting from the old world of “running a campaign and measuring qualified leads” into running communities and extracting value at as many potential turns as possible. Knowing how to use the varied analytics and metrics to show value is the start. Knowing how to grow sales based on the latest in digital marketing is the goal. Join Chris Brogan for a dive into the new world of the Trust Agent for 2011. (Based on Chris’s book with Julien Smith, Trust Agents.

Wiring a Human Business – How Humans Aren’t Software, but How to Make Human Code
Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he’s been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?

Actions: Getting Started in Social Media
You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let’s explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a “twitter is cool” presentation. If we can’t make business sense of the whole landscape, there’s no point. This is a no-BS presentation to get the ball moving.

Lead Generation in a Social Media World

There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.

Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy
Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.


Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents, and the recently released Social Media 101.

Chris is also the co-founder of the Pod-camp new media conference series, exploring the use of new media community tools to extend and build value.

He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

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