Regis McKenna – Architect of Silicon Valley Marketing
Regis McKenna is widely regarded as the marketing genius who helped shape the technology industry into a global phenomenon. After early roles at pioneering semiconductor firms in the 1960s, he founded Regis McKenna, Inc. in 1970, introducing groundbreaking marketing strategies tailored to high‑tech startups. His expertise propelled early innovations—such as Intel’s microprocessors, Apple’s first PCs, Genentech’s biotech products, and the first retail computer store—into public consciousness. McKenna’s work has been credited with transforming Silicon Valley into a symbol of innovation and has earned him titles like “Silicon Valley’s Svengali” and “high‑tech’s ace trendspotter.” He formally retired from consulting in 2000 but continued advising startups, boards, and tech investors.
Signature Speech Topics
1. Markets Are Made, Not Won
Explore how to shape new industries by defining markets and customer identities rather than competing in existing ones.
2. Real‑Time Marketing: Engaging the “Never‑Satisfied” Customer
Learn how to cultivate continuous customer interaction through agility, transparency, and digitally empowered engagement.
3. Building the “Whole Product” Experience
Go beyond features—discover how to build market perception, ecosystem support, and emotional resonance around your offering.
4. Influencer-Centric Strategy
Understand how to leverage thought leaders, analysts, and industry influencers to amplify credibility and accelerate adoption.
5. Belief: The Silicon Valley Mindset
Understand the cultural pillars behind Silicon Valley’s success and how to apply that innovative spirit across industries.
