Lisa Ford – Customer Loyalty Expert & Speaker Hall of Famer
Lisa Ford is a highly respected keynote speaker and consultant with over 20 years of experience working with businesses, governments, and associations across the U.S. and around the globe. Specializing in customer service excellence, she created the acclaimed video series How to Give Exceptional Customer Service, the top-selling series of its kind for more than three years. Lisa is also the author of Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits and holds the prestigious designation of Certified Speaking Professional (CSP) and Hall of Fame recognition from the National Speakers Association.
Her engaging presentations draw on real-world examples and are infused with humor, practical strategies, and motivation. She crafts content tailored to each audience’s challenges, and her client roster includes notable names such as Pfizer, Edward Jones, Kaiser Permanente, and Citgo. In 2002, Lisa became one of the few speakers inducted into the Speakers Hall of Fame, and she serves as a board member at the University of Tennessee’s College of Arts and Sciences.
Signature Speech Topics
1. “Why Customer Service Is NOT Enough”
Learn why good service alone won’t sustain your organization and how to foster deep customer loyalty by going beyond expectations.
2. “Extreme Customer Service”
Discover six bold strategies to truly “wow” your customers—covering recruitment, training, reward systems, and service delivery excellence.
3. “Exceptional Customer Service for Front‑line Teams”
A high-energy, hands-on session for customer-facing staff. Techniques include de-escalating angry callers, identifying unspoken needs, and recovering from service failures with humor and grace.
4. “Create a Customer-Focused Team”
Strategies to inspire and maintain frontline enthusiasm — from daily rituals to leadership behaviors that sustain a service mindset.
5. “Everyday Excellence: Personal Peak Performance”
Actionable tips to stand out in a fast-paced work world through curiosity, adaptability, energy, and adding value daily.
6. “Leading Through Change”
Guidance on overcoming resistance and leading others through transition with confidence and clarity.
7. “Personal Communication Power”
Enhance credibility and trust with effective listening, assertive yet respectful messaging, and conflict resolution skills.
