The King of Negotiators
SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. He is the bestselling author of nine books including the business classic Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals . The Director of the IRS sleeps with Ed’s book next to his bed. Ed’s client list includes Microsoft, Goldman Sachs, AT&T, Starbucks, Learjet, Raytheon, Philips, Johnson & Johnson, Ritz-Carlton, The Gap, McKinsey, Revlon, Quest Diagnostics, Google, LPL Financial, Bechtel, British Aerospace, McDonald’s, Zurich Insurance, Exxon-Mobil, the IRS, and the Pentagon. For more than two decades, his acclaimed Negotiation Boot Camp® Seminars have set the standard for “how to make a deal” in Corporate America.
The World’s Most Trusted Voice in Negotiation
Internationally recognized television personality, Ed Brodow has appeared as negotiation guru on ABC National News, Fox News, PBS, GBNews-UK, Inside Edition, and Fortune Business Report. Followed by hidden TV cameras in New York, Boston, and San Francisco, Ed proved to American consumers that they have the power to negotiate better deals in department stores and retail malls. His negotiation strategies have been showcased in The Washington Post, Wall Street Journal, Los Angeles Times, Smart Money, Business Week, Entrepreneur, Men’s Health, Cosmopolitan, Forbes, and Selling Power.
Cambridge University Press in the U.K. immortalized Ed’s signature “Meatball Sandwich” story, selecting it as their number one example of excellent story telling – acclaiming Ed’s talent for setting the scene, creating drama, involving the audience, establishing credibility, delivering the punchline, and linking to the theme of the presentation. “Ed is a great story teller,” agrees one of his clients, “and presents information in a way that truly sticks with people.”
The Renaissance Negotiator
A true “Renaissance Man,” Ed has been a US Marine Corps officer, Fortune 500 sales executive (IBM, Litton Industries), novelist, and Hollywood movie actor with starring roles opposite Jessica Lange, Ron Howard, and Christopher Reeve. “I am the only negotiation expert who has made love to Jessica Lange—on screen, that is,” Ed confides with a twinkle in his eye. Clients appreciate the spontaneity, story telling ability, and rapport with the audience that Ed learned in Hollywood.
