Dr. Tony Alessandra – Communication & Behavioral Styles Expert
Dr. Tony Alessandra rose from humble beginnings in New York City’s housing projects to become a celebrated marketing professor, internet entrepreneur, and best-selling author. He holds a BBA from Notre Dame, an MBA from the University of Connecticut, and a PhD in Marketing from Georgia State University (1976). After teaching at the university level, he transitioned full-time into professional speaking and consulting, blending academic rigor with a vibrant stage presence—“college lectures in a comedy club format”—aimed at boosting rapport, sales, and workplace relationships.
He is the founder and CEO of Assessments 24×7, pioneering online tools like DISC, Motivators, and emotional intelligence profiles. He also created The Platinum Rule®—a communication model that emphasizes treating others as they want, rather than as you would like—helping individuals and teams adapt more effectively across social and cultural styles.
A highly acclaimed author, Dr. Alessandra has written nearly 30 books—translated into over 50 languages—including Charisma, The Platinum Rule, Collaborative Selling, and Communicating at Work. He’s featured in more than 100 audio/video programs, covering topics like effective listening, selling strategies, and non-manipulative persuasion.
His speaking excellence earned him induction into the National Speakers Association Hall of Fame in 1985, recognition as a Legend of the Speaking Profession (2009), and inclusion among the world’s top communication and sales influencers. Known for combining polished delivery with immediate takeaways, he is considered “one of America’s most electrifying speakers”.
Speech Topics
“Mastering The Platinum Rule®: Communicate with Anyone”
Learn how adapting to others’ styles transforms rapport, customer loyalty, and team performance.“Charisma on Command: Influence as a Leader”
Practical techniques to enhance personal presence and impact in every professional setting.“Collaborative Selling: Partner, Don’t Pressure”
A modern sales approach built on trust, mutual respect, and long-term relationships.“Communicating at Work: Clarity, Connection, Credibility”
Proven methods for improving workplace dynamics, reducing misunderstandings, and boosting productivity.“Effective Presentations: Know Your Audience”
Strategies for connecting emotionally, structuring compelling messages, and capturing attention
