Personality Branding Innovator & Best-selling Author
When you learn how to fascinate, you become more memorable and valued. When organizations learn to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? What will distinguish your communications from others’ and help you stand out in a massively distracted world?
Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker. In her acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, Hogshead brings a strategic marketing approach to the art of influence. Hogshead’s research weaves together neurology, economics, history, biology and pop culture. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. In 2013, HarperCollins published her new book, How the World Sees You: From First Impressions to Lasting Value.
Fascination is the most intense state of focus. When you fascinate someone, they can’t stop thinking about you and your message.
In addition to being the bestselling author of How the World Sees You and Fascinate, Sally Hogshead is the creator of the Fascination Advantage Assessment, the first personality test based on branding principles (not psychology) and developed through research of over 1 million participants. As an advertising icon, Sally was intrigued by why we’re captivated by some brands – and people – but not others.
In her programs, she weaves together neurology, economics, branding, history, biology, personal development, and pop culture. She has been compared to Seth Godin and Marcus Buckingham because her energetic style and research-based content instantly command an audience’s attention. Sally is best suited for main stage keynotes and events that demand a powerful, authoritative, and passionate speaker. All audience members receive access to the Fascination Advantage Assessment in advance and she reveals the group results, as part of each customized presentation.
A few of her most popular topics include:
- What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value
- Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World
- Your Fascinating Culture: Building Engaged Teams that Outperform
- Different is Better Than Better: Captivate Your customer to Win in a Crowded Market
- The Fascination Factor: Authentically Communicate Who You Are at Your Best
- You Are Fascinating – Empower & Leverage the Women Leadership in Your Organization
By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.
Sally Hogshead is a Hall of Fame speaker, international author and the world’s leading expert on fascination.
Over the past decade, Hogshead’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Hogshead teaches how to break through the distraction and competition by creating moments of intense focus.
When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.
In her research, Hogshead has measured over 100,000 people to identify a scientific approach to personal branding.
A few findings in Hogshead’s research:
- Your personality uses identifiable patterns of persuasion
- When you fascinate customers, they’re more likely to trust and respect you
- Fascinating brands can charge up to 4x more than commodity brands
- Companies that fascinate employees have higher productivity
- Women will spend more to be fascinating than they spend on food and clothes combined ($338/month)
Rather than measuring how you see the world, Hogshead measures how the world sees you.
How Hogshead fascinates audiences
Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Hogshead is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO and Intuit. Her audiences range from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.
Inside the Career
Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Hogshead was named “the most successful junior copywriter of all time.” At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.
Hogshead’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.
Her book FASCINATE, was published around the globe, earning Hogshead a frequent spotlight in major media including Today Show and the New York Times. The press describes Hogshead as a “marketing icon” who has “changed the face of North American advertising.”