Terri Sjodin
Terri Sjodin is principal and founder of a public speaking, sales training and consulting firm. She is one of America’s most popular female speakers, training and motivating thousands of people all over the world. Terri specializes in advancing the persuasive presentation skills of professionals, and is the author of the highly acclaimed book, NEW SALES SPEAK – The 9 Biggest Sales Presentation Mistakes and How To Avoid Them which hit Amazon.com’s Top 100 Best Seller List, the CEO-READ Top 25 annual best seller list, translated into multiple languages, and is now available in it’s second edition.
She is also co-author of Mentoring – A Success Guide for Mentors and Protégés, co-written with Floyd Wickman. Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations casts Terri in the leading role of advising today’s professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace. Sjodin is a “high content” speaker; her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Terri Sjodinto be today’s sales professionals’ speech coach.
PROGRAM TOPICS
New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them
What are the 9 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas from her book New Sales Speak.
The audience will gain an understanding of:
- The 9 biggest mistakes people make when making presentations, and how to avoid them
- How to make your presentations persuasive rather than just informative
- How to sell yourself through building and delivering a strong “case” for your message
- How to present more effectively, whether one-on-one or one on one hundred
- How to develop and maintain credibility and a dynamic, memorable presentation style
- How to avoid “strange” body language and gesturing
- How to channel fear and anxiety to work for you vs. against you when public speaking and presenting
- How to craft an intriguing 3-minute elevator speech
Small Message, Big Impact: The Elevator Speech Effect
Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well. Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers. How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation.
From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.
In this session the audience will gain an understanding of:
- How to build and deliver an effective 3-Minute Elevator Speech
- How to develop a persuasive case outline for any length presentation
- How to re purpose your existing presentation content to create a new message
- The six most consistently effective arguments in todays market
- The 3 benchmarks of a great presentation
- How to employ the Elevator Speech Effect and more!
How to Build Your Persuasive Case
Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-tos for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session. This breakout session is designed to follow the New Sales Speak keynote.
Mentoring For Success
In this program Terri will show you the powerful rewards and value of developing a personal mentoring program. This session includes a “how to” road map for success for both mentors and proteges which will cover The Proof, The Rules, The Laws, The Benefits and The Most Commonly Asked Questions about how to make it work! Terri will share wonderful pearls of wisdom from her book MENTORING published by McGraw-Hill, co-written with Floyd Wickman.
Full Biography
Terri Sjodin is the principal and founder of Sjodin communications.
She is one of America’s most highly sought after female speakers and has trained and motivated thousands of people from all over the world. Her unique specialization is advancing the persuasive presentation skills of professionals. She is the author of the national bestselling book, Small Message, Big Impact (Penguin/Portfolio), which hit the New York Times Hardcover Advice & Misc. bestseller list, Wall Street Journal Hardcover Business bestseller list, and USA Today Money bestseller list.
She is also the author of the highly acclaimed books, “NEW SALES SPEAK – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them”(John Wiley & Sons), and co-author of Mentoring – A Success Guide for Mentors and Protégés, co-written with Floyd Wickman (McGraw-Hill).
Over 20 years ago, Terri went into business for herself, building Sjodin Communications in Orange County, CA from a spare room in her home. Today, Terris clients include an impressive list of Fortune 500 companies, industry associations, and academic conferences. Her consulting practice has taken her from her house, to the US House of Representatives, where she has served as a keynote speaker for the US House of Representatives GOP Retreat addressing approximately 235 Congressmen and Women. This has led to additional invitations to present and coach leadership on The Hill including the House Republican Press Secretary Conference, the prestigious Heritage Foundation Resource Bank event, and the House GOP Retreat in 2008, 2009, 2010, 2011, and 2012.
In July of 2012, Terri was inducted into the NSA Speaker Hall of Fame. Admission into the CPAE Speaker Hall of Fame is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism and communication.
In June of 2007, Terri was named one of the top five Women in Business by the Orange County Business Journal at the distinguished WIB awards. This award is presented in recognition of exceptional professional accomplishments, including business success, contributions to industry, and the Orange County community.
Beyond her success as an entrepreneur and author, Terri is a frequent guest on radio and television talk shows throughout the country appearing on CNN, CNBC, and many major network affiliates from ABC, CBS, and NBC, FOX, cable and radio.
In August of 1999, Terri received the prestigious CSP (Certified Speaking Professional) designation. Less than 7% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation.
Terri serves on the Orange County Board of Trustees for Olive Crest. Olive Crest is dedicated to preventing child abuse, to treating and educating at-risk children and to preserving the family one life at a time.
Terri graduated from San Diego State University with a Bachelors of Arts Degree in Speech Communication. Before forming her own company, Terri was a top sales producer with both The Achievement Group and Resource Dynamics.
Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations cast Terri in the leading role of advising todays professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace.
Terri is a “high content” speaker – Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Terri to be today’s sales professionals’ speech coach.
