Michael Hodgson

Michael Hodgson

Liaision, Consultant, Advisor – Michael ensures successful presentations and speaker success!


  • Liaision
  • Consultant
  • Advisor
  • Ensuring successful presentations, Ensuring your speakers’ success!


  • Ensuring successful presentations

Drawing upon his over 30 years of experience to provide solutions to businesses in need, Michael consults with a very wide variety of companies / industries.

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Coaching can help even the best speakers be more engaging and targeted. That’s why so many company executives turn to Michael Hodgson. He knows how to provide just the right assistance so event speakers can be the best they can be. And great speakers mean a successful program, ensuring both speakers and organizers shine.

Professional speakers generally know how to be engaging, inspiring, organized and authentic. But what about the other industry professionals — CEOs, marketing executives, and business pundits — chosen as speakers at an upcoming conference or event? No doubt they are extremely knowledgeable and talented in their business; otherwise, they wouldn’t have been selected. But will they be successful speakers? Will they pack the room, leaving attendees hanging on every word? Will audience members spend more time engaged in the education than checking their email? And will attendees leave buzzing about how much they learned?

Even intelligent, business-savvy executives can end up talking to nearly empty rooms or to a packed house of bored peers. This doesn’t have to happen.

Michael Hodgson has worked successfully with trade associations and speakers both in the United States and in Europe to help their speakers present succinctly and on-target. He’s ready to help you ensure your next event has highly prepared, engaging speakers.

Working with Michael ensures speakers:

  • Start with a bang to make sure attendees sit up and take notice.
  • Are authentic and structured so they meet the needs of attendees while remaining true to their personal style.
  • Engage with every member of the audience, effectively sharing their knowledge and talent.
  • Won’t be remembered for awkward moments, too many unreadable PowerPoint slides, or a talk read from a script.
  • Market their presentation properly with targeted descriptions and titles to attract the appropriate audience.
  • Are prepared! No surprises, no missing slides, no last-minute research. And no hand-wringing event organizers or nervously stumbling presenters.

Full Biography


Award-winning journalist and businessman Michael Hodgson is highly regarded by colleagues for his wit, wisdom and insight gained from decades of leadership in retail, media and business.

Now a founding partner of New Normal Consulting LLC, Michael has quickly become sought-after in the outdoor specialty retail sector as a savvy, inspiring leader who quickly improves process and applies his business acumen to retail turnarounds. Also as a partner in HI Endeavors Consulting, Michael helps businesses solve problems at every level of operation, from product development to sales and marketing to branding, strategic positioning or executive development. He’s worked successfully with the likes of Mountain Hardwear, The North Face, Katadyn and others.

Himself no stranger to TV, radio and stage, he’s found tremendous success and enjoyment combining his organizational and presentation skills to work with speakers and event organizers for trade shows and industry events. Most recently, he’s consulted with the Outdoor Industry Association Rendezvous 2012 and 2013, the Outdoor Industry Association Outdoor University programs in 2012 and 2013, and the European Outdoor Summit in 2013. Michael has quickly earning accolades as an compassionate individual who helps speakers present succinctly, organized and on-target with programs that leave audiences wanting more, not walking out early.

Michael has woven his own love of audiences, stage and speaking throughout his business endeavors. He has frequently been asked to appear on national and regional television news shows to talk about products and trends. With his wife, Therese Iknoian, he was the co-creator and co-host of a much-enjoyed and well-respected video program, SNEWS® TV, bringing his brand of unique energy and a wicked sense of humor to programming that helped give exposure and launch new products and brands to the outdoor and fitness industries. Michael’s skillful speaking style often garners invitations to serve as a master of ceremonies and host for fund-raising events and industry celebrations.

Until January 2012, Michael also served as the president of SNEWS®, the leading subscription-only newsletter serving the outdoor and fitness industries, and was a founding partner in GearTrends®, established in 1999 as an information website for new products and trends in the outdoor, snow sport, fitness, paddling and bike markets.

Prior to leading SNEWS, Michael served as the gear editor of Men’s Health magazine and was also the on-air talent covering gear and trends for Outside Radio Network’s nationally syndicated weekly show.
Before becoming a journalist / author, Michael gained retail insights as the general manager of Western Mountaineering — a specialty retail shop and manufacturer of down sleeping bags — and as an assistant store manager and director of the stores’ educational and guiding programs for Adventure 16, a nationally respected specialty outdoor retail chain in Southern California. Committed to serving others, Michael has been a member of the Board of Directors of Big City Mountaineers, also serving as board president for two years. He has also served as a member of the Nevada County Sheriff’s Search & Rescue team.

In addition to publishing 18 books, Michael has also been featured in numerous national magazines.