Les Gold

Les Gold, Star of “Hardcore Pawn” & New York Times Bestselling Author.

Les Gold is a third-generation pawnbroker in the Detroit area where he runs the largest pawn shop in the city, American Jewelry and Loan. His show on truTV, “Hardcore Pawn” focuses on the real-experiences that occur when managing a pawn shop.

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Lessons from America’s Most Highly Recognized Pawnbroker

Strong leadership is the platform upon which Les Gold’s pawn empire has been built. Beyond negotiation prowess and business savvy, Les shares his personal wisdom for leadership and management. Les thrills audiences with immediately actionable takeaways that show you how to:

Knowing your business inside and out and what your competitors are doing
Know what problem your business is solving.
Have a risk proof attitude
Face your fears and realize that mistakes are opportunities. Failure, however, is never an option
Build trust by earning trust … with everyone that you lead


Exploring the guts, drive, and persuasion you need to be a 2013 Success Story

In the way a slide rule and abacus were mathematical necessitates, the tools you have to succeed in business no longer apply. In today’s hyper-growth economy and a marketplace where the only thing you can count on is perpetual change, a new approach is needed to get to the top — and stay there. In this interactive and story-filled exploration into the possible, America’s most famous and successful pawnbroker educates audiences with the inspirational lessons critical to achieve greatness. Specially, Les Gold will teach you how to:

Overcome the stumbling points that prevent great business leaders from reaching their potential
Frame your life for the utmost in achievement
Weigh your priorities like the champions do
Focus the emotion living inside yourself and others to maximize output and achievement
Open up possibilities of success in ways previously thought to be unattainable


Becoming a Sales and Negotiation Master… from America’s Master Negotiator

Millions watch in awe every week, and it’s a businessperson’s thrill. Les Gold spent the past 40 years building America’s negotiation powerhouse, and audiences watch with bated breath as he negotiates with incredible mastery. Now, author and ABC Good Morning America contributor Les Gold shares his incredible sales and negotiation wisdom in this lively, hands-on talk. Les thrills audiences with immediately actionable takeaways that show you how to:

Overcome the mounting hurdles in front anyone wanting to be a top revenue producer
Discover why even the best salespeople sell their product or service for too few dollars nearly every time
Take control of the emotional tug-of-war between seller and buyer, and harness all of that emotion for your benefit
Learn to tackle a $5 million sale like a $5.00 sale
Master the strategic sales process, and learn why it the process itself is more critical that the actual steps

Les’ book For What It’s Worth: Business Wisdom from a Pawnbroker

became a New York Times Bestseller one week after release.

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