Kizer & Bender

Rich Kizer & Georganne Bender are professional speakers, authors and consultants whose client list reads like a Who’s Who in business. Companies internationally depend upon them for timely advice on consumers and the changing market place.

KIZER & BENDER made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers; they’ve also been named Two of Retailing’s Most Influential People. And with good reason: Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion and everything retail.

They are widely referred to as consumer anthropologists because they stalk and study that most elusive of mammals: today’s consumer. KIZER & BENDER are well known for their unique and intensive consumer research. Any speaker can talk about customers, but Georganne and Rich actually become them. In addition to yearly focus groups, one-on-one interviews, and intensive on-site studies, their research includes posing as every kind of customer you can imagine, and maybe even a few that you can’t. The result of their research is literally straight from the customers’ mouth: solid ground level intelligence you can use to better serve your own customers.

KIZER & BENDER’S observations are widely featured in the medias, including the ABC News special report “How Stores Hook You.” Their books Champagne Strategies on a Beer Budget! and Jingle Bells… Christmas Sells: Events Promotions & Tips for the Holiday Season” have helped thousands of retailers improve their bottom line. Their by-lined column, Georganne & Rich on the Road was twice honored with The American Society of Business Publication Editors Award of Excellence (ASBPE).

Since 1989, KIZER & BENDER’S presentations have blended brilliant content with colorful examples, humor and insight. You’ll learn while you laugh! And you’ll come away with inspiration, strategies, tactics, tips and techniques you can use the second you return to your business!


 Some of Rich and Georganne’s Programs

Prospering in Turbulent Times: How to Attract Shoppers to Your Brick and Mortar Store

It’s a competitive world out there! The leading independent retailer does something cool for customers, and soon the store across town does it, too. A big box retailer adds a new service and the other chains follow suit. Pretty soon every store is doing the same things to build traffic, yet customers fail to notice – that’s because things that were once considered “out there” have been deemed ordinary by today’s consumers. With so much sameness out there the question is this: What are you doing in your own store that makes it stand out? What are you willing to do for customers that no other retailer can knock off? There are incredible things happening in the retail industry – different, unique things, and sometimes corny things – that have turned ordinary customers into disciples who won’t shop anywhere else.

You’ll learn how to re-invent and refresh your customer care, your policies, and your people. You’ll learn how to create unique customer experiences, plus how to entice customers to tell their friends about your store. It’s time to stop working IN your store, and time to start working ON your store! This presentation just might be the inspiration – or the kick in the pants – you need to regain your passion or refocus your vision.  Whatever the reason, you won’t want to miss this important presentation!

Takeover My Makeover:  How to Re-invent Your Retail Space!

When was the last time you shook things up on your sales floor? Moved things around, maybe gave it a fresh coat of paint or spiffed up your signing program? Last year? Five years ago? Never? Well, if a complete remodel isn’t in the cards any time soon, you need this seminar! Join professional store planners Rich Kizer & Georganne Bender and learn how simple moves on your sales floor can work wonders. You’ll learn how to put the science of shopping to work and embrace your space, plus the latest in layout tricks of the trade you will be able to easily replicate on your own sales floor.

  • How to utilize Enablers, Inhibitors and Impression Points on your sales floor to increase sales
  • How to set store front windows that POP
  • How to determine which type of layout is right for your sales floor
  • How to choose the colors and décor that are right for your store
  • What your store’s Decompression Zone does and why that’s important
  • How to work Speed Bumps, Strike Zone Merchandising, Power Walls, and Merchandise Outposts to help you sell more
  • Why the cashwrap counter placement is critical – is yours in the right place?
  • How to create life style displays that sell
  • How to use Cross-Merchandising to increase sales
  • You’ll leave armed with strategies, tactics, tips and techniques you will be able to use the second you return to your store!

GenerationSpeak: You Can’t Connect With People If You Don’t Know Who They Are

This is a presentation for ALL businesses!

The times they are a-changin’, and so are your customers. Each day you work with four tribes of consumers, each one with a very different approach to shopping, building relationships, trust and confidence.

During this presentation you’ll meet: Generation Z, the first fully digital generation of hyper connected multi-taskers who speak “slanguage” and don’t understand the concept of unplugging. By 2020 Gen Z make up 40 percent of all consumers, with $44 billion in annual spending; the Millennials who hold $200 billion in annual buying power and are our most diverse generation yet – they rely on heavily on friends, reviews, and social medias before making a purchase; Generation X, a family-oriented, tech-smart generation that’s both independent and skeptical; and the 50+ ZOOMERS, a combination of the Baby Boomers and the Greatest Generation, who have morphed into one huge group of consumers with deep pockets and special needs they won’t admit, but you need to know about.

Consumer anthropologists Rich Kizer and Georganne Bender have done the research. Through on-site store visits, focus groups and one-on-one interviews, they’ll share what it takes to serve each of your unique customers. You’ll learn what motivates each generation to buy, which social medias they prefer, what they expect from a visit to your store, plus what they say drives them to your closest competitor.

Seriously, who are these people and what do they REALLY want? This isn’t your typical “meet the generations” presentation. You’ll learn what the age-gap means to your business and how each generation is killing off industry sacred cows. You’ll leave armed with the know-how to give each generation what they want, when they want it, the way that they want it!

Social Media Marketing Not So 101:  How to Get in Front of Your Customers and Stay There!

This is a presentation for ALL businesses!

Social Media Marketing is the equivalent of an ongoing cocktail party; it’s a combination of saying and doing the right things to keep followers engaged and connected. Social media’s job is to entice customers to love your business online; does it do your brand justice? Social media platforms change quickly, the rules do, too. Join KIZER & BENDER and learn the cutting-edge skills you need TODAY to help you master social media marketing. You’ll learn:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Snapchat: Which social Medias are right for your store, your customers, and what you sell?
  • Tips to improve your Facebook Business Page
  • How to create posts that attract attention
  • How to use Facebook Ads and other smart ways to promote your store on social media
  • What – and what not – to say to encourage customer conversation
  • How to evaluate your online effectiveness
  • Why Reputation Management matters:  What you need to do to protect your online reputation

You’ll leave this presentation armed with practical, real-world social media tips and techniques to help you grow your business both in-store and online!

Rich KIZER & Georganne BENDER BIO

Rich Kizer and Georganne Bender are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in the retail, creative, restaurant, healthcare, hospitality, collegiate, toy, travel, tanning, beauty, funeral, tech, auto, sales and service industries since 1990.

KIZER & BENDER are contributors to MSNBC’s Your Business. They made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers and have been named two of Retailing’s Most Influential People. As global retail thought leaders, KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs. KIZER & BENDER serve as BrainTrust panelists for RetailWire and are partners and emcees for the popular Independent Retailer Conference.

Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: today’s consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to focus groups, one-on-one interviews and intensive on-site studies their research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.

KIZER & BENDER are married, just not to each other. Their presentations blend brilliant content with colorful examples, humor, and insight. You’ll learn while you laugh! Attendees come away with inspiration, ideas, strategies, tactics, tips and techniques they can use the second they return to business!


 Apparel   Auto   Liquor
 Crafts   Merchandise Marts   Small Engine Repair
Hardware   Convenience Markets   Hospital
Furniture   Oil Companies   Volunteer Associations
Lumber   Lottery   Bowling Proprietors
Music   Campgrounds   Funeral/Cemetery
Carpeting   National Parks   Art Materials
Product Designers   Flooring   Hobby & Models
Independent Retailers   RV   Pharmacy
Convenience   Hair Salon   After Market & Accessories
U.S. Army   Quilting   Spa
Pubic Lands Alliance   Pottery Studios   Travel/Tourism
State Associations   Chamber s of Commerce   Indoor Tanning
Equestrian Associations   Home Bldrs/Contractors   Store Planning & Design



Expertise: BUSINESS

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