Hattie Bryant

Hattie Bryant is the host and producer of the television show, Small Business School. Since 1994 that show has reached into over 90 million U.S. homes through broadcast by over 200 PBS-member stations. Since 1995, the Voice of America has broadcast the show around the world. Viewers of this show meet entrepreneurs who are loved in their community and respected within their industry. Viewers learn how they’ve built their business. . . from apparel manufacturers to candy factories, national rep firms, restaurants, software providers, transportation services, tourist attractions, you-name-it.

She’s been there. Whenever Hattie speaks, she teaches. She motivates. She entertains. She uses clips from her TV shows. She tells stories. Stories that portray unusual creativity or courage or persistance. Stories that support and reinforce and impart valuable lessons. Nobody, but nobody comes away from a Hattie Bryant speaking engagement without having learned, having been motivated, and having thoroughly enjoyed the experience.

Whether you need a speaker to help train and motivate your members or their employees or whether you need to capture the attention of, and stimulate the members, Hattie can help. Hattie will give your people the facts and teach them new ways to think Your members are overwhelmed with the speed of change, technology, competition, workforce issues, product obsolescence–not to mention dealing with local, state and federal regulations and taxes. It’s no wonder when they come to your meetings, they want to be informed and inspired. Can they learn to cope with what they can’t change and also learn how to change what they can? Yes. Your members depend upon your association to bring to them the freshest and most exciting presentations. If you haven’t had Hattie at your meeting, your members haven’t had what they deserve.


The New American Heroes
In this 40-50 minute presentation Hattie demonstrates why the small business owners of this country are the true heroes. She uses video clips from her television series to show the faces of heroism — the business owners she has studied who are the innovators, the risk takers, the creators of wealth and work. There may be no more land to discover, but, entrepreneurs are continually discovering opportunities to create and deliver products and services that make the world a better place.

Small Business In the New Millennium
The pace of business start ups is staggering. Hattie Bryant, will speak about today’s start up trend, and, what the small business owner must be thinking about and be doing to grow a business into the new century. With video clips, Hattie illustrates how growing businesses embrace innovation, empower people, and enhance systems to rise above the competition.

It’s Much More Than Money
Small business owners will say, “you could never hire me to do this because you can’t afford me.” In this speech Hattie exposes the why behind the behavior of small business owners.


Four Good Reasons to Use the Internet to BUiLD YOUR business
Hattie be joined via video by businessmen and women who have been using the Web since 1995 to BUILD their business. Participants see how the Internet is a useful tool for: Building image, Unearthing leads,Landing new customers and Driving a business with e-commerce tools.

Participants learn:
…what a web site should contain and what it should not
…how to control costs by understanding the pipes, values and fittings
…how to get online without going overboard
…how to hire and manage the cyberspace worker
…how to borrow from Peter (old marketing budget) to pay Paul (the Internet)
…how to be close to customers who may be very far away
…how to let the customer’s fingers do the ordering
…how to partner with strangers
…how to make sales, generate profit and tame the www (wild, wild, west)

Building a Business For Life Even Though, SHIFT HAPPENS
Over night success just doesn’t happen and as dot.com billions melt away, Hattie will take the audience via video tape to many long-lived small business to meet owners who have built over time. Learn that to build a sustainable business owners must have…

1) the right product at the right time
2) the right customers at the right margins
3) the right people in the right place
4) and be the right leader

Participants learn the nine qualities of companies that have succeeded through thick and thin.
…articulate your mission
…have a solid business model
…have indepth understanding of the financials
…have strong advisers
…provide consistent quality
…have technology know-how
…create an environment where employees thrive
…have an effective sales and marketing effort
…stay flexible

Creating Demand in the 21st Century
To create demard in the 21st Century, a small business owner must choose carefully and focus clearly. No small business can be all things to all customers, but, a business can thrive by applying brains rather than brawn to every marketing and sales decision. Participants learn:

…how to find a new market without giving up the old
…how to find your newest competitors
…how to create equity in a database
…how to barter for attention
…how to stand out in the crowd
…how to get magic in your marketing mix
…how to use scarcity marketing
…how to get buzz happening


Full Biography

While working as a public relations specialist for the University of North Texas, Hattie Bryant decided she should either sell something or own something. The year was 1977, and Hattie was 27 years old. With two years of research, Hattie incorporated a business, Leadership Development Corporation, and while developing her own materials, she worked through a leading franchisor of business education materials. In that group she was among their top ten performers out of hundreds.

For the next fifteen years you would find Hattie teaching management, sales and customer service in the classrooms of hundreds of small businesses and from the convention platform. She presented seminars in 47 states and produced teaching materials for customers like ABC and Frito-Lay. She met many highly-successful small business owners who were also outstanding members of their communities.

In May of 1993 Hattie began working with Bruce Camber to bring the “best practices” of small business owners to public television. There was nothing on television to teach people how to start, run and grow a business; and there was very little information about the many millions of people who had successfully done it. At that time, there was no major corporation with a well-defined small business strategy. Today there are over 300 half-hours episodes of Small business School. Shot entirely on location, from Tampa to Seattle and from San Diego to Boston, small business owners tell how they do what they do. The national sponsors of this television series include Microsoft, the US Postal Service, Thomson Learning, and Verizon. Over the years other national sponsors included AT&T, business Week, Dun & Bradstreet, Forbes, IBM, Mass Mutual, MCI and Travelers. Local sponsors have included banks, utility companies and the business press. The series can be seen in nearly 90 million US households via 200+ public television stations and it reaches the world via the US government’s Worldnet Global Satellite. The show even has fans in Mauritius and Mongolia. The legacy site for Small Business School went up on the web in 1995. In 1999, after looking at 15,000 sites, the University of Southern California, Marshall School of business said it was, “… the definitive site for small business owners.” What evolved is an even more robust site, a 4th media experience bringing to the desktop online learning with streaming video and interactive study guides. Small Business School, Inc. is owned by Hattie and Bruce. They have lived and worked in San Diego, Dallas, and virtually wherever they are. Hattie’s book, Beating the Odds, has been in bookstores everywhere. For their work in bringing their small business television show to the world, Hattie received the Award of Excellence from the White House Office of Small business Advocacy for their success in bringing the story of small business owners to television. In January 2001, SMALL business 2000 was complete and Small Business School began airing on PBS-member stations.

Expertise:  Business