André Taylor is an award-winning entrepreneur, strategic thinker, dynamic speaker. He’s the author of a series of books, videos and learning programs on winning, leadership, and business success. André has launched and grown unique and successful businesses from Wall Street to Main Street in media, marketing and management consulting. His most popular books include: You Can Still Win!: Break Through, Bounce Back, Come from Behind and Flourish and Winning In Sales: The 7 MUSTS: Succeed In The Modern Game of Selling.
He’s a frequent contributor to ABC News, Money Matters and regularly appears on other broadcast and cable television networks, radio, Internet programming and in print publications. He’s had extensive corporate experience and is a serial entrepreneur and founder of Taylor Insight Worldwide, a premier leadership development firm providing innovative, forward-moving advice, information, and resources for high-potential individuals, entrepreneurs, and entrepreneurial enterprises.
André is at the leading edge of new and innovative thinking on the discipline of winning and leadership. He’s built a reputation for turning the typically unspoken struggles of ambitious people and entrepreneurs into insightful and synthesized lessons that, once learned, lead to exponential success. He’s written authoritatively and extensively about the importance of maximizing human potential and resilience, uncommonly dissecting key ingredients to successful careers, high-impact marketing, and how to meet the demands of growing entrepreneurial companies. André lectures extensively at industry conferences, corporate events, colleges, universities, and private events in the United States, Europe, and Asia. His weekly online newsletter Flourish!, regular social media updates, blog posts, and articles in trade journals, and media appearances spark conversation and make him one of today’s most dynamic voices on the subject of personal and business success.
READY: New Strategies for Corporate Success in Complex Times
Is your company READY? That’s the question André Taylor has been asking business leaders about their organizations and about their institutional understanding of the profound implications of today’s business climate. In this compelling keynote he describes why READY is not only the right word for any organization seeking to thrive in today’s market but an acronym for the five-stage process he insists business leaders must incorporate into their corporate missions today. “R” means Real-Time, “E” means Entrepreneurial, “A” means Agile, “D” means Dynamic and “Y” means youthful. During this thought-provoking, high-energy talk, André will challenge your people to understand these attributes more deeply and learn how to execute on these crucial corporate values, incorporating them into their efforts day-to-day to achieve greater corporate performance and unify your organization’s corporate culture into a success engine.
Winning, Leadership, and the Entrepreneurial Enterprise
In this talk, André Taylor brings together more than 30 years of insightful and inspiring experience as a successful entrepreneur, corporate executive, business innovator, and thought leader to help your group understand the ingredients of winning and leadership during challenging times and complex, competitive, situations. Your attendees will learn how to focus on high-value activities and how to personally become more productive, effective, and lift your organization to greater profitability in the process. André explores the common attitudes and behavioral roadblocks that stand in the way of top performance personally and as an organization. He’ll explain how taking an entrepreneurial approach and refining your management, marketing, and operational strategies with a “take command” mindset and proven results-oriented tactics that improve agility will lead to a more successful organization and industry impact, without compromising the sound business practices you must maintain as a company.
Winning In Sales: The 7 MUSTS: Succeeding In The Modern Game of Selling
Achieving consistent and profitable sales remains the biggest challenge for most companies. In this riveting talk, based on Andre’s book, he describes how sales success is predictable when you combine the 7 elements he defines as “MUSTS.” There are many factors why sales professionals and entrepreneurs often find themselves in a position where it’s difficult to land new sales. While the economy and competitive conditions is a factor, more often than not, the real reason is that the sales professional has become disconnected from the winning tactics that lead to success. Over time, sales professionals can become complacent and neglect the approaches necessary to succeed. Your sales team will learn:
- Why having a clear sales target is so important, how to set and maintain focus on your target.
- How to craft a value-rich message using words, proven effective in selling situations.
- The power of being proactive and how to stay motivated, so you stay in forward motion.
- Keys to mastering client interaction, winning clients over, and keeping the people factor in mind.
- How to be systematic in your sales planning and in the sequence of your sales activities.
- How to avoid distraction and maintain focus on your most profitable opportunities.
- How to turn “NO” into a progressive next step that moves the sale along.
André Taylor is an inspirational voice and influential force in this modern era of leadership, innovative and entrepreneurial companies, grounded in decades of real business-building experience. He regularly appears on television, radio, in print, and online as an expert in winning, leadership, human potential, and entrepreneurship, most notably as a regular contributor to ABC News, Money Matters presenting an artful blend of practical business tips and the psychology of winning. André has launched and grown unique and successful businesses from Wall Street to Main Street in media, marketing and management consulting overcoming personal struggles including a home destroyed by fire, requiring that he start over.
André has built a reputation for turning the typically unspoken struggles of ambitious people, goal-driven corporate and institutional leaders and entrepreneurs into insightful and synthesized lessons that, once learned, lead to exponential success. He’s written authoritatively and extensively about the importance of maximizing human potential and resilience, uncommonly dissecting key ingredients to successful careers, high-impact marketing, and how to meet the demands of growing companies and organizations. Analytical, reflective, and sometimes startlingly blunt, tens of thousands of readers rely on his advice including his commentary in his must-read, weekly newsletter, Flourish!
André has authored about a half-dozen dozen books, among them, You Can Still Win! countless guides and reports, hundreds of articles, thousands of Blog and social media posts, and an ever growing list of audiobooks and multi-media learning programs. He’s also written several books and developed multiple kits with leading edge content customized for his private clients. He’s led seminars and workshops around the globe and has lectured extensively at industry conferences and in academic settings throughout the United States, Europe, and Asia.
He’s had hands on experience in multiple businesses including direct marketing, restaurants, retail, financial services, information marketing, media and broadcasting, music and performing arts, and sports marketing. In the 1990s the company he co-founded, capitalized on the yet-to-be-discovered utility and culture of digital media, launching a series of groundbreaking video-on-demand, online services, and demographically targeted media properties. The bootstrapped company grew into an enterprise valued in eight figures. His brand-building savvy was widely recognized by national media and he received a host of prestigious awards.
Earlier in the 1980s he led marketing and sales for Reuters Television, then an entrepreneurial unit eager to expand its media presence in North America. Deeply immersed in media and technology, in that role he helped the firm, a global news and information leader, market and monetize its latest offerings, blending newswires, real-time news and analytics, corporate video, and cable television.
In the last decade through his company, Taylor Insight Worldwide, he’s been engaged in prolific work as a leadership development and management consultant advising and coaching clients in multiple sectors including arts and culture, building and construction, education, fashion, food and dining, financial services, health and fitness, hospitality and travel, real estate, retail, luxury goods and services, media and publishing, professional services, social services, telecommunications, and technology. Through his Winning and Leadership Series of products, he provides new and innovative thinking in the area of leadership development delivering comprehensive guidance to help clients achieve profitability, high levels of productivity, and make effective business and personal growth decisions.