As Innovation Insights Director of Data-monitor Consumer, Tom Vierhile provides cutting edge analysis and interpretation of trends in the consumer packaged goods marketplace. Tom has over 20 years of experience in consumer packaged goods reporting and analysis, much of that with Data monitor’s Product Launch Analytics database of new products. He is an internationally recognized expert on new product marketing and is often quoted in publications like USA Today and The Wall Street Journal. Tom has authored many articles on new products for a variety of trade publications, including Prepared Foods magazine as well as Candy & Snack Today. Tom writes a monthly column for Just Drinks, and periodic articles for Natural Products Insider.

Tom has a Bachelor’s Degree in Marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo.
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