Ed Brodow is the world’s top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed “King of Negotiators.” Forbes Magazine ranks Ed as one of the nation’s leading deal-makers, and the Director of the IRS keeps Ed’s bestselling book Negotiation Boot Camp next to his bed! Ed’s approach to an often-misunderstood subject has helped audiences and readers all over the world get what they want in business and in their personal lives. Ed’s keynotes and seminars have set the standard for “how to make a deal” in corporate America.
Ed Brodow, internationally renowned for his expertise on the art of negotiation, has been dubbed “The King of Negotiators” by SEC Chairman Harvey Pitt, and Forbes Magazine agreed, ranking Brodow as one of the nation’s leading dealmakers, along with Senator George Mitchell and Citigroup CEO Sanford Weill. His practical, no-nonsense approach to an often-misunderstood subject has helped audiences and readers all over the world to overcome their fears and get what they want in business and in their personal lives. Brodow has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. His two-hour PBS special, Negotiate With Confidence, garnered rave reviews, and his negotiation strategies have been showcased in The Washington Post, Wall Street Journal, Los Angeles Times, Smart Money, Business Week, Entrepreneur, Men’s Health, Cosmopolitan, Forbes, and Selling Power. Ed Brodow’s bestselling book, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals, is based on the successful seminar he created, and that has set the standard for “how to make a deal” in corporate America.
Optimism Is Everything
In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned to aim high, ask for more than they expect to get, and maintain their high aspirations under fire. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done. “Optimism doesn’t wait on facts,” said Norman Cousins. “It deals with prospects.” Instead of making excuses and crying about how awful conditions are, optimists create their own luck. But optimism is an individual responsibility. You have to negotiate with yourself. Nobody will do it for you. The payoff is that your optimism becomes a self-fulfilling prophecy. “Perpetual optimism,” said Colin Powell, “is a force multiplier.”
Negotiating in Turbulent Times
Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. Audiences love how Ed relates his talk to their unique issues. For a group of real estate brokers and agents, he gave advice about negotiating with clients when the market takes a nosedive. For an audience of bankers, Ed discussed the importance of negotiating with the system to achieve a workable life balance. For a publishing association, Ed talked about negotiating with “the devil,” referring to their tongue-in-cheek reference to literary agents. Ed’s practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.
The Human’s Guide to Win-Win Negotiating
Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will laugh their heads off when Ed shows photos of monkeys negotiating. And they will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”
Sales Negotiation: More Is Better
When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say “no.” Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”
Ed Brodow debunks the myths of success as he shows your audience how to lead a more personally fulfilling life. Based on his best selling book, Beating the Success Trap, Ed argues that balancing the competing aspects of your life is more important than money, fame, status, and power. With insight, humor, and self-revelation, he challenges our toxic definition of success: Instead of envying people who have more money or fame, create a balanced lifestyle that fits your own temperament and preferences. In this increasingly complicated world, success is the result of taking risks, maintaining a sense of balance, and being true to yourself. Your audience will walk away feeling more excited about their jobs and their lives.
Acting Techniques for Executives
Ed Brodow applies Hollywood acting skills to give business executives greater command over presentations and business meetings. He demonstrates how to convert nervousness into energy, tell an exciting story, and hold the audience in the palm of your hand. A veteran member of Screen Actors Guild, Ed has appeared on film with Jessica Lange, Ron Howard, and Christopher Reeve. This talk originated when several of Ed’s clients begged him to share his crowd-pleasing presentation techniques.
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