Brett King

Brett King

Often referred to as The Disruptor, Brett King is known in financial circles as a Bank Futurist. Recently named Read more

Alexander Blass

Alexander Blass

One of today’s most acclaimed social entrepreneurs and innovators, Alexander Blass is a visionary who has improved and inspired countless lives across the globe. He invented and launched person-to-person charitable giving on the Internet, a revolutionary technology adopted in dozens of countries around the world. Blass is most famous for is leaving a high ranking position at a venture capital firm to make a real difference in our world and the lives of other people. After getting tired of seeing countless stories in the news of good people in need, he decided to do something about it. Read more

Philippa Gamse

Philippa Gamse

Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people saw the potential power of online communication tools, Philippa was an “Internet evangelist” for a major national nonprofit organization, inspiring her colleagues to work together online, and building the expertise that led to her form her own consulting and speaking practice. She is regularly contacted by clients and the media for her expertise on subjects including eBusiness strategy best practices, creating Websites that produce results, and small business online techniques and solutions. Read more

Geoffrey Moore

Geoffrey Moore

Geoffrey Moore is a best-selling author, a managing director at TCG Advisors, and a venture partner at MDV. Read more

Jonathan Salem Baskin

Johnathan Salem Baskin

Jonathan Salem Baskin combines technology, history, 30 years of successfully bringing brands to market, and the latest research to deliver provocative insights into the ways people interact with businesses, governments and one another. He is regularly quoted by the news media because he speaks honestly and passionately about today’s latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client.

 

 

Jonathan has three decades of experience marketing some of the world’s biggest brands, having run communications for Limited, Blockbuster and Nissan, while later advising such iconic brands as Apple. He is a regular contributor to Forbes, a columnist for Advertising Age, marketing category expert at Answers.com, and has written extensively on technology and brands for InformationWeek. Baskin has written seven books: his first book Branding Only Works on Cattle, earned praise from Publishers Weekly and The Economist; his third book, Histories of Social Media, looks at the underlying dynamics of today’s social media technologies, and his fourth book, coauthored with Sue Unerman and entitled Tell The Truth: Honesty Is Your Most Powerful Marketing Tool, charts a new path for brands to build credibility and trust. He’s currently at work on his 8th book, The End of Anonymity, which will explore the challenges and opportunities for online relationships, whether between people, or with businesses and government.

 

 

He is a Senior Fellow Emeritus at the Smithsonian’s National Museum of American History, and received a degree in English Literature from Colby College, Waterville, Maine.

PROGRAM TOPICS

The Coming Privacy Crisis

Consumers are mostly unaware of the breadth and depth to which their once private data are being used by companies to not only serve them, but predict and then direct their online behaviors. Businesses have done little to bridge this gap in understanding, and consumers’ reaction once they find out could dwarf the uproar over the Snowden/NSA revelations. Baskin uses the latest research and evolving content for his next book to recommend ways businesses can help preclude this crisis, and how doing so can strengthen customer relationships on a highly topical issue.

The Innovation Trap

After years of being scolded for not innovating enough — and watching startups celebrated as the engines of disruption — established companies are beginning to realize that innovation was a trap from which they had little chance to successfully escape. Baskin spends his days as a managing director of Chicago’s oldest and most successful tech entrepreneur venture collaborative, and can show how big companies are learning to innovate on their own terms…and take tech startups with them.

Social Media, the Next Story

Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America’s Forbes and Advertising Age magazines, has studied brand engagement for years, and can specify what works, what doesn’t, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom, and yields actionable conclusions for better social engagement.

How to Create Sustainable Corporate Reputations

It’s common belief that a negative event can damage corporate reputation, and that the only way to prepare for such surprises is to have a PR plan at the ready. Baskin has studied data on 7000+ public companies over 10 years, and developed statistically reliable models that reveal most negative events aren’t really surprises, and that PR responses have little (if any) impact on them. The good news is that the likelihood of a crisis can be controlled by internal transparency and good governance. He shares specific case histories of what works, why, and how those insights can be applied to any company’s operations.

 

Jonathan Salem Baskin Books

 

Full Biography

Jonathan Salem Baskin started in the brand marketing business in high school, working at ad and PR agencies while his friend’s bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA’s highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey’s history. Relocating to the West Coast in 1989, Baskin was promoted to Chief Operating Officer of Grey’s Los Angeles office, where he led the communications strategy for the launch of Nissan’s Infiniti car division.

Baskin shortly thereafter moved “in-house,” joining Nissan to establish its first public affairs operation for North America. He lead the company’s first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan’s corporate ad campaign “Built for the Human Race.” Baskin spoke often on emergent brand marketing issues, such as “e-Marketing,” to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria’s Secret, Abercrombie & Fitch, and Bath & Body Works). He invented the company’s first television network for communicating with its 100,000+ employees (“LTV”), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company’s first online fashion webcasts. Recruited away to lead Blockbuster’s worldwide marketing communications efforts, he spearheaded the company’s repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world’s leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. He writes regular columns for Advertising Age and Forbes magazines. His first book, Branding Only Works on Cattle (2008) was both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, Bright Lights & Dim Bulbs (2010), was a readable collection is his more foresighted essays. His third book, Histories of Social Media (2011) traces online behaviors back to their historical roots. His latest book, Tell The Truth (2012), was called one of the year’s must-read books. He is currently at work on his fifth book.

He devotes his personal time to his family and to creating music in his basement digital studio.

Jeff Bauer

Jeff Bauer

Dr. Bauer is an internationally recognized health futurist and medical economist.  As an independent industry thought leader, he forecasts the evolution of health care and develops practical approaches to improving the medical sector of the American economy.  He is widely known for his specific proposals to create an efficient and effective health care delivery system through multi-stakeholder partnerships and other initiatives focused in the private sector. Dr. Bauer provides insight and thought-provoking presentations that leave attendees with a wealth of helpful “take home” information.

Read more

Ken Dychtwald

Ken Dychtwald

Ken Dychtwald, Ph.D. is the nation’s foremost thought leader on population aging and its profound business, social, healthcare, financial, workforce and cultural implications. Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population.
Read more

Watts Wacker

Watts Wacker

Watts Wacker is one of the most celebrated and influential minds in modern business. A Time Magazine “Person of the Year” and one of the world’s most respected futurists, Wacker is a bestselling author, lecturer, political commentator and social critic. His uncommon versatility and vision has allowed him to help the world’s top corporations and organizations navigate the sea of change that is taking hold in the new millennium.

Wacker is CEO of FirstMatter, an innovative think tank whose guiding principle is to challenge convention. Read more

Jeremy Rifkin

Jeremy Rifkin

Full Biography

Emotional,   inspiring,   intense,   motivating, and hope-giving are just a few words to describe Jeremy’s story of overcoming Obsessive  Compulsive  Disorder.    At  the age of twelve, Jeremy developed a severe case of OCD–Obsessive-Compulsive Disorder. Anxiety came first, followed by a stream of methodical actions he felt he had to perform in order to calm his many panic attacks: repetitive praying at bedtime; endless reorganizing of clothes, furniture, and other household objects; walking in patterned movements; obsessive counting; and constant tapping, just to name a few. On most days these rituals occupied up to four hours of his day. His quality of life rapidly declined. He lost over thirty pounds in just over two weeks, his grades in school dropped to the point where he was always in danger of failing, and he became depressed and lost interest in all the boyhood activities he previously loved.  He lived with this crippling illness for almost seven years before his life began to turn around.

Jeremy Bennett is a man on a mission. He takes his audience into a dark corner of the human mind, then draws them back out again with the hope that OCD can be managed. And it can. He is living proof.  In his motivational presentations and in his book, The Power of the Mind: How I Beat OCD (Release date Summer, 2010) he tells his journey and gives hope to those who have lost it.

Jeremy has a degree in Psychology and Philosophy from St. Francis Xavier University, is an international motivational speaker, a professional Psychological Illusionist, and is currently starring in Vision TV’s ‘Supernatural Investigator: Chaos Magick’ and is in production of a 13 episode television series called ‘Occam’s Razor’ where he travels the world investigating different supernatural subjects.  He is also the Co-Chair of the Canadian Qigong and Traditional Chinese Medicine Congress and star of ‘Believe’, a made for television special that was broadcasted internationally.

Jeremy believes all success starts with a thought.  It’s how we treat and nurture that thought that will determine what we attract into our lives.

 

Full Biography

Jeremy Rifkin is president of the Foundation on Economic Trends and the bestselling author of nineteen books on the impact of scientific and technological changes on the economy, the workforce, society, and the environment. His books have been translated into more than thirty five languages and are used in hundreds of universities, corporations and government agencies around the world. His most recent books include:

The Third Industrial Revolution
The Empathic Civilization
The Hydrogen Economy
The European Dream
The End of Work
The Age of Access
The Biotech Century

Jeremy Rifkin has been an advisor to the European Union for the past decade. Mr. Rifkin advised the government of Spain during its presidency of the European Union (January 1st – June 30, 2010). Mr. Rifkin also served as an adviser to President Nicolas Sarkozy of France, Chancellor Angela Merkel of Germany, Prime Minister Jose Socrates of Portugal, Prime Minister Jose Luis Rodriguez Zapatero of Spain, and Prime Minister Janez Janša of Slovenia, during their respective European Council Presidencies, on issues related to the economy, climate change, and energy security. He currently advises the European Commission, the European Parliament, and several EU heads of state.

Mr. Rifkin is the principle architect of the European Union’s Third Industrial Revolution long-term economic sustainability plan to address the triple challenge of the global economic crisis, energy security, and climate change. The Third Industrial Revolution was formally endorsed by the European Parliament in 2007 and is now being implemented by various agencies within the European Commission as well as in the 27 member-states.

Mr. Rifkin is also the founder and chairperson of the Third Industrial Revolution Global CEO Business Roundtable, comprised of 100 of the world’s leading renewable energy companies, construction companies, architectural firms, real estate companies, IT companies, power and utility companies, and transport and logistics companies. Mr. Rifkin’s global economic development team is the largest of its kind in the world and is working with cities, regions, and national governments to develop master plans to transition their economies into post-carbon Third Industrial Revolution infrastructures.

Since 1994, Mr. Rifkin has been a senior lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania — the world’s #1 ranked business school— where he instructs CEOs and senior management on transitioning their business operations into sustainable Third Industrial Revolution economies.

Mr. Rifkin’s monthly column on global issues appears in many of the world’s leading newspapers and magazines, including The Los Angeles Times in the United States, The Guardian in the U.K., Die Süddeutsche Zeitung and Handelsblatt in Germany, Le Soir and Knack in Belgium, L’Espresso in Italy, El Mundo and El País in Spain, Kathimerini in Greece, Informatíon in Denmark, De Volkskrant in the Netherlands, Hospodárské Noviny in the Czech Republic, Wort in Luxembourg, Eesti Päevaleht in Estonia, Trud in Bulgaria, Clarín in Argentina, and Al-Ittihad in the U.A.E.

Rifkin has been influential in shaping public policy in the United States and around the world. He has testified before numerous congressional committees and has had consistent success in litigation to ensure responsible government policies on a variety of environmental, scientific and technology related issues.

He has been a frequent guest on numerous television programs, including Face the Nation, The Lehrer News Hour, 20/20, Larry King Live, Today, and Good Morning America. The National Journal named Rifkin as one of 150 people in the U.S. that have the most influence in shaping federal government policy.

Mr. Rifkin holds a degree in economics from the Wharton School of the University of Pennsylvania, and a degree in international affairs from the Fletcher School of Law and Diplomacy at Tufts University. Rifkin speaks frequently before government, business, labor and civic forums. He has lectured at hundreds of the world’s leading corporations as well as more than 200 universities in some 30 countries in the past 30 years.

Mr. Rifkin is the founder and president of The Foundation on Economic Trends (www.foet.org) in Bethesda, MD. The Foundation examines the economic, environmental, social and cultural impacts of new technologies introduced into the global economy.