Brett King

Brett King

Often referred to as The Disruptor, Brett King is known in financial circles as a Bank Futurist. Recently named Read more

Daniel Burrus

Daniel Burrus

Considered one of the world’s leading technology forecasters and business strategists, over the past quarter century Read more

David Weinberger

David Weinberger

Dr. David Weinberger’s status as one of the foremost interpreters of technology’s impact on business and society continues to grow. His latest book, Everything Is Miscellaneous: The Power of the New Digital Disorder, reveals new principles for taking advantage of the onrushing flood of information in order to help us pull ourselves together now that we’ve blown ourselves to bits.

Called a “marketing guru” by the Wall Street Journal, Weinberger is co-author of the influential bestseller The Cluetrain Manifesto (1999), and author of the critically acclaimed book Small Pieces Loosely Joined (2002), a highly original and accessible reflection on the human impact of the internet.

Weinberger addresses the key elements of an information and technology revolution that impacts how we organize our businesses, increases our customers’ new-found control of the information they touch, and challenges the core concepts of who and what we trust.

One of the connected economy’s most thought-provoking mavericks, Weinberger is a fellow at Harvard University’s prestigious Berkman Center, a former philosophy professor, NPR commentator, technology columnist, weblogging pioneer, and a dot com entrepreneur. A dynamic and witty speaker, he has received widespread acclaim – and we can prove it! – for captivating presentations to such companies as IBM, Yahoo, Microsoft, Google and Disney.

Weinberger turns his remarkable range of experience and knowledge to the most important question facing every business today: How is technology changing the way my employees, partners and customers are putting themselves together, and how is that changing the basics of my business? The answer will surprise you.
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Jim McCann

Jim McCann

Jim McCann is a highly successful entrepreneur, public speaker and author whose passion is helping people deliver smiles. Jim’s belief in the universal need for social connections and interaction led to his founding of 1-800-FLOWERS.COM, which he has grown into the world’s leading Florist and Gift Shop and Celebrations.com, the leading website for expert party planning content and advice.

McCann’s willingness to embrace new technologies that help people connect and express themselves, such as the Internet, Mobile Commerce and Social Networking, often long before others, has enabled him to stay at the forefront of consumer and social trends.

Recognizing the enormous potential in providing on-the-go consumers with quality gift-giving opportunities, McCann pushed traditional boundaries to create not just one, but several access channels. As his business grew, McCann pioneered its entry into other retail access channels — going online in 1991 and becoming the first merchant of any kind on AOL in 1994.

As a result, McCann has become an award winning public speaker, a published author and a frequent guest on radio and television programs nationwide. In addition to serving as Chairman of the Board of Directors for 1-800-FLOWERS.COM, McCann is a member of the Board of Directors of Willis Group Holdings Limited and Gruppo Lottomatica.
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Jonathan Salem Baskin

Johnathan Salem Baskin

Jonathan Salem Baskin combines technology, history, 30 years of successfully bringing brands to market, and the latest research to deliver provocative insights into the ways people interact with businesses, governments and one another. He is regularly quoted by the news media because he speaks honestly and passionately about today’s latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client.

 

 

Jonathan has three decades of experience marketing some of the world’s biggest brands, having run communications for Limited, Blockbuster and Nissan, while later advising such iconic brands as Apple. He is a regular contributor to Forbes, a columnist for Advertising Age, marketing category expert at Answers.com, and has written extensively on technology and brands for InformationWeek. Baskin has written seven books: his first book Branding Only Works on Cattle, earned praise from Publishers Weekly and The Economist; his third book, Histories of Social Media, looks at the underlying dynamics of today’s social media technologies, and his fourth book, coauthored with Sue Unerman and entitled Tell The Truth: Honesty Is Your Most Powerful Marketing Tool, charts a new path for brands to build credibility and trust. He’s currently at work on his 8th book, The End of Anonymity, which will explore the challenges and opportunities for online relationships, whether between people, or with businesses and government.

 

 

He is a Senior Fellow Emeritus at the Smithsonian’s National Museum of American History, and received a degree in English Literature from Colby College, Waterville, Maine.

PROGRAM TOPICS

The Coming Privacy Crisis

Consumers are mostly unaware of the breadth and depth to which their once private data are being used by companies to not only serve them, but predict and then direct their online behaviors. Businesses have done little to bridge this gap in understanding, and consumers’ reaction once they find out could dwarf the uproar over the Snowden/NSA revelations. Baskin uses the latest research and evolving content for his next book to recommend ways businesses can help preclude this crisis, and how doing so can strengthen customer relationships on a highly topical issue.

The Innovation Trap

After years of being scolded for not innovating enough — and watching startups celebrated as the engines of disruption — established companies are beginning to realize that innovation was a trap from which they had little chance to successfully escape. Baskin spends his days as a managing director of Chicago’s oldest and most successful tech entrepreneur venture collaborative, and can show how big companies are learning to innovate on their own terms…and take tech startups with them.

Social Media, the Next Story

Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America’s Forbes and Advertising Age magazines, has studied brand engagement for years, and can specify what works, what doesn’t, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom, and yields actionable conclusions for better social engagement.

How to Create Sustainable Corporate Reputations

It’s common belief that a negative event can damage corporate reputation, and that the only way to prepare for such surprises is to have a PR plan at the ready. Baskin has studied data on 7000+ public companies over 10 years, and developed statistically reliable models that reveal most negative events aren’t really surprises, and that PR responses have little (if any) impact on them. The good news is that the likelihood of a crisis can be controlled by internal transparency and good governance. He shares specific case histories of what works, why, and how those insights can be applied to any company’s operations.

 

Jonathan Salem Baskin Books

 

Full Biography

Jonathan Salem Baskin started in the brand marketing business in high school, working at ad and PR agencies while his friend’s bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA’s highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey’s history. Relocating to the West Coast in 1989, Baskin was promoted to Chief Operating Officer of Grey’s Los Angeles office, where he led the communications strategy for the launch of Nissan’s Infiniti car division.

Baskin shortly thereafter moved “in-house,” joining Nissan to establish its first public affairs operation for North America. He lead the company’s first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan’s corporate ad campaign “Built for the Human Race.” Baskin spoke often on emergent brand marketing issues, such as “e-Marketing,” to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria’s Secret, Abercrombie & Fitch, and Bath & Body Works). He invented the company’s first television network for communicating with its 100,000+ employees (“LTV”), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company’s first online fashion webcasts. Recruited away to lead Blockbuster’s worldwide marketing communications efforts, he spearheaded the company’s repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world’s leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. He writes regular columns for Advertising Age and Forbes magazines. His first book, Branding Only Works on Cattle (2008) was both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, Bright Lights & Dim Bulbs (2010), was a readable collection is his more foresighted essays. His third book, Histories of Social Media (2011) traces online behaviors back to their historical roots. His latest book, Tell The Truth (2012), was called one of the year’s must-read books. He is currently at work on his fifth book.

He devotes his personal time to his family and to creating music in his basement digital studio.

Kelly McDonald

Kelly McDonald

Kelly McDonald -nationally recognized marketing &communications expert who speaks on how to grow business Read more

Michael Bergdahl

Michael Bergdahl

Michael Bergdahl, international business speaker, author and turnaround specialist is best known for his outstanding work with Wal-Mart, as the Director of “People” at the headquarters office, where he worked directly with Sam Walton. Michael Bergdahl is considered an authority on Wal-Mart and shares his experience with the company’s unparalleled success story. Part business, part inspiration, part storyteller, Michael Bergdahl is a Wal-Mart authority and acclaimed international speaker who has captivated audiences on six continents. Read more

Philippa Gamse

Philippa Gamse

Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people saw the potential power of online communication tools, Philippa was an “Internet evangelist” for a major national nonprofit organization, inspiring her colleagues to work together online, and building the expertise that led to her form her own consulting and speaking practice. She is regularly contacted by clients and the media for her expertise on subjects including eBusiness strategy best practices, creating Websites that produce results, and small business online techniques and solutions. Read more

Rick Barrera

Rick Barrera

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Starbucks, Chico’s, Yellowfreight, Lexus, Tivo, and Google will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Read more

Terry Brock

Terry Brock

Terry Brock is an internationally recognized speaker, business coach and a columnist for business journals across the United States, writing about technology, marketing and the Internet in his weekly column “Succeeding Today.” Brock has helped businesses and individuals achieve their goals since 1983, speaking about productivity and increasing profitability for industries such as banking, distribution, sales, marketing, real estate and finance. His sessions are entertaining and packed with useful, “put-it-to-work-right-now” information. Read more