All posts in Advertising

Bruce Himelstein

By | 03/2011 | Advertising, Branding, BUSINESS, Consumer Trends, Customer Service, Hotel/Restaurant/Hospitality, Leadership, SALES / MARKETING | Comments Off
Bruce Himelstein

Recognized as one of today’s top sales and marketing innovators, Bruce Himelstein is credited with leading the recent revitalization of the The Ritz-Carlton Company brand. A 37-year veteran of the hospitality industry, his career evolved from a humble beginning when, right out of college, he became bellman at the Americana Hotel in Albany, New York, and continued to his being named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott.
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Rick Barrera

By | 03/2011 | Advertising, Authors, Branding, BUSINESS, Change, Customer Service, E-Commerce, Future Trends / Futurists, Marketing, Sales Skills, Sales Strategy, Sales Techniques | Comments Off
Rick Barrera2

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Starbucks, Chico’s, Yellowfreight, Lexus, Tivo, and Google will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Read more…

Tony Little

By | 01/2011 | Advertising, Authors, BUSINESS, CELEBRITIES, Celebrities / Media Personalities, Fitness, HEALTH / WELLNESS, Healthcare, Inspiration, Marketing, Motivation, Motivation - Non Sports, Personal Development, Sales, SALES / MARKETING | Comments Off
Tony Little

Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.  Little is a certified personal trainer and identifies himself as “America’s Personal Trainer”.  He is known for his over-the-top, enthusiastic personality and long blonde ponytail.  Four of Little’s favorite catchphrases are “You can do it,” “It’s technique!” “Always believe in yourself” and “Conceive, Believe and Achieve”.  Little’s infomercials have generated more than $4 billion in sales globally.  Little averages about 6,000 hours a year on TV. Read more…

Sergio Zyman

By | 01/2011 | Advertising, Branding, BUSINESS, Consumer Trends, Customer Service, Diversity, ECONOMY, Innovation, Marketing, SALES / MARKETING, Strategic Planning | Comments Off
Sergio Zyman

“Selling more stuff, to more people, for more money” defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola’s fortunes. World renowned as chief marketing officer for The Coca-Cola Company, Zyman returned the corporation to market-giant status and was named one of the three great pitchmen of the 20th Century by TIME magazine. A candid, charismatic contrarian, Sergio Zyman offers audiences practical proof—and matching strategies—that marketing goals must drive corporate action. Read more…

Michael Weinstein

By | 01/2011 | Advertising, Branding, BUSINESS, Consumer Trends, Corporate Culture, Marketing, Sales, SALES / MARKETING, Success | Comments Off
Michael Weinstein

Mike Weinstein is known as one of the most dynamic speakers in the beverage industry. His down-to-earth, casual style and irreverent sense of humor have made him a favorite presenter at beverage conferences throughout the country. He has just completed a speech outlining the lessons from the history of Snapple entitled “Snap Judgments.” It’s a fast-paced 45-minute talk complete with historical slides, old TV commercials and unique learnings from the rise, fall and rescue of Snapple. In addition to prepared remarks, Weinstein is always happy to answer questions, participate in workshops, or play a round of golf with company management (don’t worry, he’s easy to beat). Read more…