William Danko is the co-author of the book The Millionaire Next Door, which remained on The New York Times best-sellers list for over three years. The popular perception of millionaires —spendthrifts indulging in extravagant lifestyles—remained prevalent for a long time, until Millionaire was published. Based on years of research, William Danko demonstrated that millionaires don’t behave this way at all; in fact, most reject big-spending lifestyles and live well below their means. Danko enumerates the behaviors he found were common to the millionaires he researched—and what you can learn from them. He is a much-sought after advisor on the behavior of the affluent and how to market to them, and in his presentation Danko provides numerous take-away examples of how wealth is created and retained, as well as the shrewdly successful ways to pass it down to your children.
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Getting Acquainted with the Millionaire Next Door
Most people have it all wrong about how one becomes wealthy. It is seldom inheritance or advanced degrees or even intelligence that build fortunes; more often it is the result of hard work, diligent savings, and living below your means. Most of America’s truly wealthy do not live in Beverly Hills or on Park Avenue—in fact, quite often they live right next door. William Danko, who spent over 30 years interviewing millionaires, provides numerous take-away examples of how sacrifice, discipline, and hard work most often result in wealth. But these tried-and-true traits so often are ignored by a society bent on obtaining a quick buck. From keynote presentations to after-dinner talks and receptions, Danko shares insights that extend the research found in The Millionaire Next Door. From his elucidating presentation, you’ll learn:
- What millionaires really do—what they buy, how they invest, how they live
- How to successfully pass on wealth to your children: tuition, medical expenses and seed money versus vacations, cars, and housing
- Why attitude is more important than net worth
- What it means to be richer than a millionaire
