Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products. Little is a certified personal trainer and identifies himself as “America’s Personal Trainer”. He is known for his over-the-top, enthusiastic personality and long blonde ponytail. Four of Little’s favorite catchphrases are “You can do it,” “It’s technique!” “Always believe in yourself” and “Conceive, Believe and Achieve”. Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year on TV.
As a child, Little was abandoned by his father, and raised by his mother in Fremont, Ohio. As an adult, he moved to Tampa, Florida to advance his personal fitness career. Little used to live in Florida and has two children from an early relationship, daughter Tara and son Trent. Little is now married to fitness model Melissa Hall, and has sons Cody and Chase.
Little is a former Mr. Florida and Mr. Junior America bodybuilding champion. In 1983, while training for the NPC USA Championships, he was involved in a car accident and suffered numerous physical injuries. He had two herniated discs, along with a knee dislocation and a cracked vertebra; in addition, he was lacerated in several places. He recovered enough to compete in the event and finished fifth place as a middleweight competitor.
During his recovery, Little began developing exercise programs and became successful in the fitness industry. His book One on One with Tony Little: The Complete 28-Day Body Sculpting And Weight Loss Program has sold thousands of copies. His fitness videos have won 14 Platinum Awards, 9 gold video awards, and over 47 million customers. His products are sold by retailers worldwide. His most notable product is the “Gazelle”.
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