Considered the marketing guru of Silicon Valley, Regis McKenna is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. For the past thirty years he has advised companies in business and marketing, including a number of entrepreneurial start-ups and their founders during their formation years, such as America Online, Compaq, Electronic Arts, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics and 3COM and many others. He helped launch some of the most important technological innovations in recent history including the first microprocessor (Intel Corporation), the first personal computer (Apple), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Today, McKenna focuses his efforts and time on developing new ideas about how technology influences marketing, organizations, strategy, and how it contributes to social change, and divides his time as an educator, marketing author and lecturer.
TOPICS
New Perspectives on the Information Economy
Brand Moxie: Creating and Maintaining Brand
Where is Marketing Going?
Enterprise Sales and Marketing
Real Time Marketing Techniques
Real Time: Preparing for the Age of the never Satisfied Customer
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