Mike Weinstein is known as one of the most dynamic speakers in the beverage industry. His down-to-earth, casual style and irreverent sense of humor have made him a favorite presenter at beverage conferences throughout the country. He has just completed a speech outlining the lessons from the history of Snapple entitled “Snap Judgments.” It’s a fast-paced 45-minute talk complete with historical slides, old TV commercials and unique learnings from the rise, fall and rescue of Snapple. In addition to prepared remarks, Weinstein is always happy to answer questions, participate in workshops, or play a round of golf with company management (don’t worry, he’s easy to beat).
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Snap Judgements
This fast-paced presentation details the perils, pitfalls and ultimate perseverance of one of America’s enduring product success stories – SNAPPLE. Mike Weinstein traces the history of this upstart brand from its roots in Queens, New York where three entrepreneurs built an apple juice business into a block buster brand. His presentation details the brand’s sale to Quaker Oats, its stumble and near demise as this corporate giant tried to remake the brand to fit its business model and the sale of Snapple only one year later to Triarc Companies, with Mike Weinstein spearheading the turnaround of the brand. Under Weinstein’s innovative leadership, Snapple was built back up into a powerhouse to be sold for 4.5 times its original purchase price, 3 years later to Cadbury Schweppes. Weinstein’s tale is the ultimate example of successful corporate strategy, versus strategy gone awry. It’s a lesson that transcends the beverage industry and offers innovative ideas for every brand and business.
