Michael Treacy knows that great companies sustain growth and increase market leadership through disciplined execution, not just good planning. He also knows how to harness innovation and customer loyalty principles by linking strategy to organizational design. In the 15-plus years since Michael Treacy co-wrote the ground-breaking book The Discipline of Market Leaders, some of the leaders described in case examples have flourished and some have floundered. Based on four years of research and over two decades as an entrepreneur, management consultant and former MIT professor, Treacy examines market leadership for the long haul and shows how market leaders that sustain their lead consciously served a broader set of stakeholders than just customers and shareholders. Working with his research staff, he’s currently engaged in a major research study to understand the discipline that allows certain companies to routinely achieve high performance in growth, cost control, safety, or other important areas, while other firms struggle and achieve only uncertain results. Treacy applies his successful vision to his own ventures including GEN3 Partners which employs several hundred people in Russia and invents new products for American firms, First Help Financial which provides financing for new immigrants and Doctor Card which is turning a visit to the doctor into a consumer product that the working uninsured can buy right off the shelf. Treacy is the author of Double-Digit Growth: How Great Companies Achieve It–No Matter What and is a frequent contributor to Harvard Business Review and other publications. Watch for his breakthrough book, Growth Through Innovation, scheduled to publish soon.
TOPIC
Growth through Innovation: Building Steady, Fast, and Profitable Growth
Over the past couple of decades, most organizations have mastered how to improve quality, cut costs, accelerate product development, and strengthen the customer experience. But growth remains for many a game of chance, determined as much by unpredictable customers, competitors, and economics as by skill or discipline.
It doesn’t have to be that way. Growth performance can be steady and predictable. It can be dialled up to double-digit rates. And it can be a greater source of profits than cost cutting. But this requires a management discipline that directs a superabundance of innovations to relentlessly improve the value of the customer offer and the effectiveness of the firm’s go-to-market capabilities. More than a plan, leadership must engage the broad organization to identify, develop, and deploy a mass of innovations that exploit market shifts rapidly and compound upon each other to create large effect.
Michael Treacy has been studying how companies achieve and sustain profitable growth for over twenty years – as an academic, an entrepreneur and as an advisor to many of the world’s most successful companies. Drawing on this extensive experience and insights from the new book he is researching and writing, Dr. Treacy delivers hard-hitting and practical insights, replete with compelling frameworks, tools, and case studies. He provides insight and direction that allows executive teams to tackle their thorny challenges of steady, fast and profitable growth.
Michael Treacy also gives customized speeches in the areas of:
Customer Loyalty
Product Innovation
Growth Beyond the Core Business
Outsourcing and Off-shoring
MICHAEL TREACY BOOKS
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