Ken Dychtwald, Ph.D. is the nation’s foremost thought leader on population aging and its profound business, social, healthcare, financial, workforce and cultural implications. Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population.
Ken Dychtwald provides the nation’s leading corporations with highly effective, customizable presentations that help them position and prepare for the new mature marketplace. His presentations enlighten and energize audiences and show the ways boomers will age differently from generations who’ve gone before and how that represents huge opportunities for marketers, human resources, healthcare, governments and others who think ahead and act now.
A psychologist, gerontologist, corporate consultant, best-selling author and entrepreneur, Ken Dychtwald was honored by American Demographics Magazine as the single-most influential leader in Baby Boomer marketing the past quarter century.
This respected futurist is the author of 15 books on age-related issues, including: Bodymind, Age Wave, Age Power, The Power Years and Workforce Crisis, With Purpose: Going From Success to Significance in Work and Life.
How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility and aging baby boomers are triggering an enormous “age wave.” This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunities—and equally compelling social and financial challenges.
This informative, motivating and entertaining presentation will explore:
- How will people use their new found “longevity bonus?”
- Why will the “cyclic” life plan replace the traditional “linear” model?
- How will aging boomers change established paradigms of work, leisure, learning and retirement—as well as lifetime brand loyalty?
- What’s the most effective way to market and sell to “middlescent” boomers wishing to enrich the quality of their lives, while forestalling aging?
- Why is managing a four-generation workforce the new diversity mandate?
Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
Everyone’s retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.
This presentation will explore:
- Why financial “peace of mind” has become far more important than “wealth” in the new American dream?
- How women’s rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning?
- How the adult lifestage demands of elder care, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding?
He will also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.
The Cure for Our Aging Healthcare System
Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.
Topics to be covered include:
- Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimer’s)?
- Why training healthcare professionals to become “aging-ready” will both saves lives and money; how the boomers’ proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority?
- How new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care?
- Why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point?
A New Agenda for 21st-Century Aging:
Seven Critical Course Corrections Needed for a Century of Successful Aging
Will the aging of America prove to be a triumph or a tragedy? Based on 35-plus years at the crossroads of demography, gerontology, healthcare and business, Ken Dychtwald provides a big-picture presentation designed to inform, startle, provoke and motivate us toward the seven critical course corrections needed for a century of successful aging.
Questions to be asked—and answered:
- Is the longevity revolution over—or is it just beginning?
- Can our country afford to have tens of millions of us living to 80, 90 or even past 100?
- Are older adults an asset or a liability?
- How will boomers age differently than their parents?
- When does old age begin—and should old age benefits be indexed to advancing longevity?
- How must our current healthcare system change to manage the onslaught of boomers and their chronic degenerative diseases?
- Is retirement obsolete?
- What should be the new purpose of maturity?
- Are we becoming a political gerontocracy?
- Are our leaders capable of distributing limited government resources fairly among many generations, each with its own distinct needs, styles, fears, expectations and political priorities?
Optimizing Generational Diversity:
Four Cohorts Rethink Work, Money, Family, Retirement and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.
This high-impact presentation will examine:
- What key social forces have shaped each generation and produced their distinct, core lifetime characteristics?
- What does each generation hope to get from—and give to—their jobs/careers?
- How do you manage and motivate each generation, from “encore” workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding work-life, to young workers struggling to enter the workforce during tough economic times?
- How does each measure success?
This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out to—and connect with—Millennials, Gen Xers, Boomers and members of the Silent Generation.
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