B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. With his partner Jim Gilmore, he is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. While with IBM, Pine held a number of technical and managerial positions; one of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced – factors that contributed greatly to IBM’s Rochester, Minnesota facility, winning the Malcolm Baldrige National Quality Award in 1990.
TOPICS
Authenticity in Business
Pulled directly from Pine & Gilmore’s latest book Authenticity: What Consumers Really Want, Pine illustrates that in a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, Authenticity is quickly becoming the new consumer sensibility – and key business imperative – determining what offerings consumers buy and who they buy those offerings from.
Welcome to the Experience Economy
A look at the competitive landscape through a new lens – going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book, The Experience Economy: Work Is Theatre & Every Business a Stage.
The Experience IS the Marketing
An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc “The Experience Is the Marketing.”
Work Is Theatre
A new model for staging business performance using the principles of theatre to fundamentally change how – and why – work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.
Going Beyond the Experience
Once an emerging phenomenon, the Experience Economy is now fully here – with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.
Understanding Customer Sacrifice
Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled “Customer Satisfaction is No Longer Enough.”
Mass Customization
The most innovative companies are rapidly embracing a new paradigm of management – Mass customization – that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pine’s pioneering book, Mass Customization: The New Frontier in Business Competition.
The Four Faces of Mass Customization
A unique perspective on understanding where, how, and for whom to customize. Four distinct approaches to mass customizing only where it counts. Based on the Harvard Business Review article of the same name.
Cultivating Learning Relationships
Using the knowledge gained from customer interactions to customize offerings and create true customer loyalty. Based on the Harvard Business Review article entitled “Do You Want To Keep Your Customers Forever?”
JOE PINE BOOKS:
