In his speeches Herb Cohen offers step-by-step strategies you can use immediately to negotiate more effectively. Best of all, he does it with a sense of humor — using real life anecdotes that bring his principles to life. Cohen shows audiences why it’s important to care — but not that much. He explains how to influence the other side’s decision-making process; make better deals by creating better options; transform reluctance into commitment; achieve more from a position of less leverage; employ the magic words that relieve stress and bring success; and develop specific strategies that will transform opponents into allies. Herb Cohen offers comprehensive yet humorous illustrations on the key principles in successful negotiating to insure a win-win situation on both the corporate level and in personal life.
TOPIC
Negotiate This! By Caring But Not T-H-A-T Much
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