The nation’s first and only Emmy-award winning public opinion pollster, Gary Langer is not your typical numbers guy. The former director of polling at ABC News, now president of Langer Research Associates, his training as a newsman shows in the depth of his analysis and the breadth of his storytelling skills. Langer illuminates public opinion and behavior across a range of social, political and economic issues; he’s equally at home dissecting views on politics, the economy, health care, Afghanistan, energy policy, values issues and more.
Ranging far beyond mere numbers, he delivers essential insight on the nature, formation and direction of public attitudes. Langer also focuses on integrity in research, offering his audiences the tools to distinguish between reliable and unreliable data—and a clear understanding of the need to do so.
Informal, personable and fast on his feet, Langer has appeared television and radio programs nationally and internationally, including all the major ABC News broadcasts; the BBC; The Charlie Rose Show; Fuji TV; NPR’s Morning Edition, All Things Considered, Weekend Edition, Talk of the Nation and On Point and PRI’s To the Point. He writes an award-winning blog, “The Numbers,” at ABCNews.com and has been published in the op-ed pages of several leading publications. An award-winning newsman, journalist and pollster, Langer’s a member of the board of directors of the Roper Center for Public Opinion Research, a trustee of the National Council on Public Polls and a past president of the New York chapter of the American Association for Public Opinion Research. With each presentation tailored to his specific audience, Langer is equally at home before general-interest groups, corporate leaders seeking insight into public attitudes, market researchers, fellow survey research professionals and others reaching for a better understanding of survey research.
TOPICS
Polls: What They’re Good For, And How To Use Them
Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Peppering his discussion with recent polls that clarify the political, economic and social mood of the nation today, Langer forecasts and handicaps what’s ahead for the 2012 elections. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we’re headed and the forces that will shape attitudes for years to come.
What Your Customers Really Think
Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.
