As a professional speaker for 25 years (the first 12 as a speaker for youth and for educators and administrators in more than 1500 schools across the US), Eric Chester has spent the last 12 years working with employers of young people as the authority on Generation Y coming into the workplace. He has authored 11 books for and about teens, and has presented for hundreds of major national brands including McDonalds, Wells Fargo, Toys-R-Us, and Harley-Davidson.
Additionally, he’s presented hundreds of staff development programs and worked with numerous associations, organizations, and groups in both the public and private sectors at the state and national level. Chester’s programs can be adapted to fit any audience.
TOPICS
Driving Profits and Performance Through Young Employees
Because your young workers are, most often, the first “face” of your brand that your customers see, they are second only to the excellent products and/or services you provide in perpetuating your reputation in the marketplace. And most of them are under the age of 25, born before the golden days of exceptional customer service in America. In effect, the people you pay the least you actually rely on the most to grow your brand. Your leadership and management teams, owners/operators, franchisees, managers, etc. have likely been inundated with programs and materials about Generation Y/Millennials, but that doesn’t mean these avenues have shown you how to drive service excellence through your young people. It’s time to take the conversation deeper. This new program goes beyond the typical generational differences your people already know to provide them with the tools they need to build work ethic, enhance service, and reduce absenteeism and turnover. He also provides strategies for attracting younger customers and gaining their loyalty! In addition, rather than speaking on behalf of this emerging workforce, he will interview your own young employees and include these video clips in his multi-media presentation, giving your people a back-stage tour inside the mind of their young workers and revealing what it takes to get the best from them.
Employing the Younger Worker: Attracting, Managing, and Retaining Your Young Talent
This entertaining presentation by award-winning speaker and best-selling author Eric Chester will give you insight and perspective into the mindset of this misunderstood generation, and show you how to build a solid connection to their hearts and souls. You’ll discover what it takes to become “an employer of choice” for the best and the brightest young talent, and how to leverage their incredible skills and abilities to create measurable results for your organization. Let there be no doubt, the new generation of workers has the time, the tools, and the talent to create a better world, and to create optimum results for your business. Okay, so they are book smart, street wise, and techno savvy. But they do not see things like you do, and they cannot be recruited, trained, managed, motivated, and retained using the same strategies and methods. Eric will show you what leading companies and organizations are doing to get “buy-in” from the newest segment of our workforce. Better bear down, hang on, and wear a safety helmet. . . Nobody gets out of this session without having their brains scrambled and their eyes opened!
Getting Them to Give a Damn: How to Get your Front Line to Care About Your Bottom Line
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger employees. And if you you’re not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line has a HUGE impact on your bottom line. Finding, managing, motivating and retaining quality, young employees is a major source of consternation for HR professionals, but it doesn’t have to be. Discover practical solutions to recruit top kidployees to your organization and unleash their incredible power to drive sales, produce big results, and actually WOW your customers!
ERIC’S NEW PROGRAM!
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