Brett King is the best-selling author of the groundbreaking book Bank 2.0 and strategic advisor to the global financial services sector. He is an International Judge for the Asian Banker Retail Excellence Awards and for the Middle- East Business Achievement Awards. A keynote speaker at leading global events for financial services and innovation, King is an acknowledged expert on innovation, customer experience and channel distribution strategy including understand the fundamental shifts in consumer behavior. King publishes regularly in his role as industry advisor on Huffington Post, Internet Evolution, FinExtra and his own personal blog Banking4Tomorrow.com.
He has been featured on Bloomberg TV, BBC, CNBC, Wall Street Journal, Financial Times, The Economist, The Asian Banker Journal, and SBC. He also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. King previously led the Asia division for Modem Media/Digitas (part of the Publicis group) and the E-Business service line for Deloitte. His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, EmiratesNBD, BNP Paribas and many more.
PROGRAM TOPICS
The Big Shift: How Customer Behaviour & Technology will Change the Future of Retail Financial Services
Ten years ago, no one could have predicted that 90 per cent of daily transactions would be electronic, that Internet Banking would provide more revenue than branches, that social media would drive your brand, and that growth in mobile banking would be the nail in the coffin for the dominance of branch banking. Brett King explains:
- Why customer behaviour is so rapidly changing, including the four phases of disruptive change;
- How branches must evolve;
- Why cheques are rapidly disappearing and cash is next;
- Why your mobile phone will replace your wallet in the next 2-3 years; and
- How financial institutions must reinvent themselves or become irrelevant
The Future of Retail Financial Services or Goodbye Chequebook, Hello Facebook
Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by Tablet computing, the operationalizing of the Cloudand the explosion of Social Media he explores:
- How Social Media has exposed pricing, over-regulation, outdated processes and poor policy.
- How mobile technology is completely changing the context of banking
- How customer advocacy is killing traditional brand marketing,
- The growth of the ‘de-banked’ consumer who doesn’t need a bank at all; and
- Why Banking is no longer a place you go, but something you do
The Battle for the Bank Account: And why the Banks will probably lose...
In this topic for 2012, Brett explores the end-game in the emergence of the mobile wallet and what it means for the humble bank account. With more than 60% of the world’s population without a bank account, with the ubiquitous nature of mobile phone handsets, and the increasingly pervasive pre-paid ‘value-store’, will you need a bank at all in the future?
When you can get your Salary paid directly onto your phone, when you iTunes account doubles as a pre-paid debit card, and when you can use Facebook to send money – will banks still be able to compete
Advocacy, Behaviour, Context – the New Rules of Engagement
In this session designed for marketers and digital channel professionals, Brett King explores how social media, mobile marketing, daily deals, geo-location, advocacy, gamification and behavioral psychology are working to change the rules of engagement for financial service brands.
This shift has far reaching implications for the organization, including rebuilding the marketing team, defining new metrics, delivering true 1:1 propositions and creating an open brand dialog.
Movenbank and the Reboot of Banking
Movenbank is a revolutionary new bank that will launch in 2012. This is the story of how Movenbank will revolutionalize retail banking on multiple fronts. Brett King tells the story of why Movenbank decided on a card-less, paper-less, transparent model of banking and how the CREDSCORETMengagement model is going to change the way we think about engagement, value and leading in the banking arena.
If Movenbank achieves what is is aiming for, it will change the way people think about banking forever.
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