Max Lenderman
Max Lenderman, expert on experiential marketing and author of Brand New World is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has garnered huge prestigious industry recognition. Lenderman began his career as a marketing journalist, and is the co-founder of Canada’s Gearwerx Experiential Marketing. He is the author of the groundbreaking publications, Experience the Message and Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business. He is Director of OuterActive at Crispin, Porter + Bogusky, a billion-dollar agency that has been named Agency of the Decade by Ad Age Magazine, and is one of the most awarded agencies in the world. He is also the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, and a founding board member of the International Experiential Marketing Association (IXMA). A widely sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends, Lenderman is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines.
TOPICS
BRAND NEW WORLD: How Paupers, Pirates and Oligarchs Are Reshaping Business
Brand New World is an eye-raising showcase of new ideas that are highly practical and immediately applicable by thoughtful business leaders, marketing mavens and global-conscious influentials. Fast-paced and illustrated with case studies that have revolutionized consumerism in these markets — and loaded with advice from thought-leaders who have already conquered them — Lenderman’s provocative talk will leave you with the ability to Think, Create, Brand, Believe and Market Differently.
EXPERIENCE THE MESSAGE: How Experiential Marketing is Changing the Brand World
How does Apple use its store Geniuses to connect one-on-one with customers and drive sales? How does Jeep activate their products at the grassroots level to drive buzz and purchase? How does Axe allow its consumers to co-create their marketing campaigns and use the latest social technologies to make the brand come to life? As Max clearly shows, more and more businesses – large and small – are learning to re-connect with their customers through creating new and exciting experiences. A new way of marketing — Experiential Marketing — is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace.
Full Biography
A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.
Lenderman is Director of OuterActive at Crispin, Porter + Bogusky, the most awarded ad agency of the 21st century. Formerly, he served as Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.
After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor. In 1999, he founded and helmed Gearwerx Experiential Marketing, one of the first experiential marketing agencies in Canada, with offices in Montreal and Toronto.
Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing” available. It was translated into Spanish in 2008. His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.
Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.
He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines.
