John Parke
In today’s turbulent business environment, competitive advantage can be harder to achieve than ever before. For leaders who want to outperform the marketplace, assistance from an experienced and objective industry professional is essential. John Parke, President and CEO of Leadership Synergies, is a Certified Meeting Professional (CMP) with extensive experience in both the hospitality industry and association community, and has served on several boards including the advisory board of International Association for Exposition Management.
Prior to forming Leadership Synergies, Parke worked for Marriott International for more than 18 years, most recently as Vice President of the Global Account Sales Organization, where he was responsible for overseeing more than 200 senior sales executives and $1.3 billion in annual revenues. Under Parke’s leadership, the Marriott sales force was consistently rated number one by Sales & Marketing Magazine. Speaking frequently on the topics of sales cultures, organizational branding, and personal branding, he has also contributed numerous articles to trade magazines and association publications.
TOPICS
Sales and Service Marriott Style: How to Lead in Turbulent Times
In a hostile business environment, companies need to differentiate themselves and outpace the competition through improved relationships and focused sales techniques. Learn how to energize and motivate your sales force based on John Parke’s years of experience leading the Marriott Global Sales Force.
Branding Your Organization and Yourself
Developing a brand image for your organization will focus your staff on what’s important: customer satisfaction and revenues. Learn the basics of branding, common pitfalls to avoid, and principle you can apply to your organization and yourself for business and career success.
It’s the Culture, Stupid! Building a High-Performance Culture
From hostile takeovers to friendly acquisitions—when two company cultures merge, strange things can happen. Using real-life examples from his experience with the Ritz Carlton, Renaissance, and Execute acquisitions at Marriott, John Parke will show you how to get employees and managers working together to achieve the desired benefits of mergers: leverage, revenues, and share increases.
Full Biography
Before forming Leadership Synergies, John Parke worked for Marriott International for more than 18 years, most recently as Vice President of the Global Account Sales Organization. In that capacity, he was responsible for overseeing more than 200 senior sales executives and $1.3 billion of annual revenues. Under Mr. Parke’s leadership, the Marriott sales force was rated Number 1 by Sales & Marketing Magazine for three consecutive years.
Mr. Parke is a Certified Meeting Professional (CMP) who has extensive experience in the hospitality industry and association community and has served on several boards, including Meeting Professionals International (MPI), E- Philanthropy, and Certified Meeting Professionals. He also has served on the advisory board of International Association for Exposition Management (IAEM).
Mr. Parke is a frequent public speaker on sales cultures, organizational branding, and personal branding. He has published articles in Velocity (Strategic Account Management Association) Board Member (Center for Nonprofit Boards), Executive Update (American Society of Association Executives), The Meeting Professional (Meeting Professionals International), Convene (Professional Convention Management Association), and CMP Update (Certified Meeting Professionals).
Expertise: Branding | BUSINESS | Corporate Culture | Customer Service | Hotel/Restaurant/Hospitality | HUMAN RESOURCES | Leadership | Management | Marketing | Sales Management | Sales Skills | Sales Strategy | Sales Techniques | Strategy | Teambuilding
