Jerry Simmons

Jerry Simmons

Jerry D. Simmons is the foremost expert on the importance of content marketing and digital publishing as a way to expand business and attract new customers. His typical clients are searching for creative ways to market their business through the creation and use of digital content. Jerry provides guidance in the development, packaging and marketing of digital content through electronic publishing and social media. He is an expert in print publishing and uses his experience to guide businesses in the use of digital content in marketing.

Jerry D. Simmons is in the business of working with publishing companies to improve their position in the marketplace and grow revenue. In an extremely competitive marketplace it is essential that publishers strengthen their perception among customers and exploit both frontlist and backlist opportunities in various formats.

PROGRAMS / TOPICS

  • Using the weaknesses of competitors to your advantage,
  • Breaking down market planning into manageable components,
  • Developing ways for authors to maximize marketing through social media, and
  • Increasing sales by capitalizing on market opportunities through promotions.

His method is based on the multiples of book marketing and how to utilize those in title promotion and publicity as well as publishing in various formats. His background and experience offers a unique perspective on preparation and presentation within the selling cycle, seasonal publishing, borrowed interest in marketing, as well as client, distributor communication and marketing.

Jerry has an extensive background in sales management having directed an international sales force. He is an expert at evaluating and developing sales staff, interviewing potential new hires, improving relationships with key customers and developing methods for monitoring and communicating with a commission sales force.

He also provides assistance with non-publishing clients in the importance of content marketing and digital publishing as a way to expand business and attract new customers. Jerry helps to develop creative ways to market their business through digital content. He provides guidance in the development, packaging and marketing of digital content through electronic publishing and social media. Considered an expert in print publishing, Jerry uses his experience to guide businesses in the use of digital content in marketing.

 

JERRY SIMMONS’ BOOK
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Full Biography

Full Biography

Jerry D. Simmons is a former New York Publishing executive for Time Warner where he directed a division across the United States and Canada responsible for hundreds of millions dollars in revenue, thousands of New York Times bestselling titles and hundreds of New York Times bestselling authors including:

• James Patterson
• David Baldacci
• Sandra Brown
• Jack Welch
• Nicholas Sparks
• Nelson DeMille
• Michael Connelly
• Malcolm Gladwell

His book, WHAT WRITERS NEED TO KNOW ABOUT PUBLISHING, has been described by New York Times Bestselling Author Allison Brennan as “Absolutely incredible! I would recommend to all aspiring and new authors.” The #1 bestselling author Sandra Brown said “The good, the bad and the ugly aspects of book publishing told in a straight-from-the-hip manner. New writers take note.”

Jerry’s writing has appeared in Writers Digest, he has been excerpted in several books on publishing, his blog INSIGHTS has been quoted in numerous online publications and his newsletter TIPS for WRITERS is read by an international audience. He is the founder of www.WritersReaders.com which has become a resource for writers, authors and small publishers. He is also the founder of www.NothingBinding.com which is a marketing platform for writers around the world.

His presentation is on the importance of content marketing and digital publishing as a way to expand business and attract new customers. His typical clients are searching for creative ways to market their business through the creation and use of digital content. Jerry provides guidance in the development, packaging and marketing of digital content through electronic publishing and social media. He is an expert in print publishing and uses his experience to guide businesses in the use of digital content in marketing.